How Can Shipping Products Benefit You?

They may also think that their e-commerce platform has everything to manage the entire logistics process.


Many small online businesses may initially prefer simple shipping methods. They may also think that their e-commerce platform has everything to manage the entire logistics process. There is no comprehensive e-commerce platform that can manage logistics, ERP, CRM, and many other things. You can start small. However, if you've come this far, take the time to learn the connotation and extension of logistics. Customized gift boxes are one of these things.

The most successful carriers use strategic transportation solutions to differentiate themselves from competitors and increase profit margins. According to a report from BigCommerce and Retail Dive, by the end of 2020, 51% of retail executives said they would increase their logistics and supply chain investment due to the increase in digital shopping due to the coronavirus outbreak.

Of course, traffic can be a powerful differentiator for a brand, but it cannot be strategized or ignored. You should be ready to implement both operationally and pricing strategies.

To do this, you need to work with multiple teams, from marketing to fulfillment. Designing a transportation policy isn't just about the options you offer. It also requires everyone involved in the pipeline to understand their role.

So here are some essential items to include in your transfer strategy and what you need to know to do so.

What is E-Commerce Shipping?

E-commerce shipping includes:

  • Receiving and processing orders.
  • Picking and packing purchased items at the warehouse.
  • Printing shipping labels.
  • Even managing returns.

It might sound like an easy task. When you see a well-run repo, it might even seem simple. In reality, however, all moving parts create a level of complexity that depends on the type and size of product sold, the region the product is shipped to, the delivery options offered, and the speed of delivery.

Ecommerce Shipping Process

The shipping process in e-commerce includes everything from order receiving, processing, sorting, packing, and shipping to customers.

The company receiving the order first checks the availability of the goods and verifies the customer's delivery address and other order-related information. Finally, the company picks and packs the goods and prepares them for shipment in custom packaging boxes.

Best Practices for Ecommerce Shipping

When it comes to shipping for an online store, everyone in the company has a job to do. Focus on tasks, develop clear strategies, and document SMART (specific, measurable, attainable, relevant, time-related) goals.

Then launch. However, it is best to learn from experience. So get out there and get feedback from buyers and customers.

Organize a Good Team

The first step in any significant challenge is finding the right people to help you decide on a transfer strategy. Who are the stakeholders in this project, and how involved is each? Here's a checklist to get you thinking.

The marketing team is responsible for communicating with customers to take advantage of shipping promotions, such as free or flat shipping, to drive visitors to the site, increase the value of their order, or promise faster but paid shipping.

Web designers and developers ensure that clients see the exemplary delivery scenario at the right time and they understand the offer in terms of microscopy and usability. Of course, the fulfillment team is also involved to ensure that orders are picked, packed, and shipped accurately and on time every time.

A customer service representative is probably the most important. Nothing upsets a customer more than an absence or late delivery. The support department needs to understand how the delivery method affects the customer at every stage of the customer life cycle, mainly when it involves the price of the goods.

Set the Right Goals

Now you've assembled your team, decide what you want to achieve with your shipping strategy. You can focus on many areas, but here are some common examples. Increase conversion rates by offering the delivery options and prices your ideal customers expect.

Increase average order value with promotions such as free shipping samples or flat-rate shipping on certain high-margin items. Expand your market and target audience by shipping to new geographic areas.

Consider alternative shipping services offered by major carriers to reduce costs. Improve operational efficiency through incremental process improvements and extensive management training.

Choose the Best Shipping Strategy

The sheer number of options may seem overwhelming at first glance, but don't worry, we'll explain them one by one. Successful online stores have implemented several of the above shipping methods and have a complete strategy tailored to their business.

Free Shipping

Many consumers are looking forward to freeing shipping after being spoiled by Amazon Prime. It can positively impact the conversion rate of customers entering the checkout funnel. However, free shipping is free for the customer but not for you. You still have to pay the carrier and make sure your profit margin is high enough to cover the associated costs. Even if you make a lot of sales, if you lose money on every sale, you're not going anywhere.