The major growing factor towards ready to eat food market is the changing food consumption behavior amongst consumers. The prime factor driving the demand for ready to eat food is the increased willingness to spend on such food along with the lack of time to cook at home is a result of the rapid urbanization. Furthermore, the growing millennial and working women population is also heightening the overall demand for ready to eat food market over the forecast period of 2021 to 2028. Moreover, the consumers are demanding for on the go convenience food which also serves as a foremost driver for increasing the demand for ready to eat food market at a global level. In addition, the improving consumer lifestyle, rapid urbanization and high disposable income are also lifting the growth of the ready to eat food market.
However, the increasing cases of failed quality tests of ready to eat food as well as poor sensory properties of ready-to-eat food are projected to act as a restraint towards the growth of ready to eat food market, whereas the rising health concerns in all generations have the potential to challenge the growth of the ready to eat food market.
Moreover, the various innovative products in functional ingredients, organic convenience and foods along with rapid advancement in areas of packaging technology will further generate new opportunities for the ready to eat food market in the forecast period of 2021 to 2028.