Your brokers are leaving your real estate agency (and it could be your fault!)
The real estate boom that took place at the turn of the decade produced a model for training brokers that has not always become the most efficient and sustainable. Based on the high turnover of the teams, it met a period when there was a great demand for real estate, where technical knowledge and quality of service were not that important to close a sale.
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A few years later, it is still common to find real estate companies (especially those that work in launches) that still operate under this model, without realizing that today, not only the quality of service and the broker's technique need to be refined, but it is also very It is important that the broker feels happy and motivated and that goes beyond money.
In this context, I share in this article some reasons that have made many brokers abandon their routine and real estate structure to venture (many successfully) into an individual career.
Money, dough, larjan, snorts. Whichever way you call money, it's the main reason the broker leaves your real estate.
Almost always, a late commission or a sharing considered unfair makes the broker decide to leave and try to work in another company or even try the autonomous path.
Then you find yourself wondering how someone can leave the structure with comfort, internet, advertisements and other attributes that your company has for work.
Money is very important and for the broker, it seems to be even more important, given his status as a self-employed professional, usually without rights assured.
The solution to this is always dialogue. Talking before problems arise is a way I usually point out how much I need to mediate in these situations. Making clear commission terms and payment deadlines prevents unproductive conversations in the hallway that end up separating teams in the future.
- Professional Ambition
Before anyone gets offended by my commenting on the importance of money in a broker's life, I already make a mea culpa saying that the ambition and desire to grow is a motivator for this professional to abandon his real estate.
After all, let's think about it: before setting up your company, you also had the ambition of having your own business, of making sales without sharing the commission or simply proving that you could run a business with your expertise.
Almost every real estate company appears inside another and this is true in the market. If you have a great broker who is looking for new challenges, try to offer him new opportunities, providing new earnings and participation.
If he still wants to leave, bless his project and count on a friend rather than a competitor.
- Your real estate is not as good as you think
What is your real estate profile? It is more traditional, finds results through methods more suited to the 90s. Or it is more modern, invests in digital marketing and has a strong presence on the internet.
There is no ideal profile, there is the right profile for each company and your team must reflect this. Otherwise, it is possible for professionals to get frustrated or not find a better scenario to present a good performance.
Therefore, select brokers with a profile close to your company, but be sure to evaluate your own real estate, to understand how efficient it has been in offering good services to both clients and the sales team.
If in this process you suspect that you need to recycle, update processes and improve the quality of services, it is healthy for you to conclude that it is time to reinvent yourself.