Women’s Health App Market Report 2025 | Growth, Trends, and Forecast by 2033

Market Overview:

According to IMARC Group's latest research publication, "Women's Health App Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2025-2033", The global women's health app market size reached USD 4.3 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 16.7 Billion by 2033, exhibiting a growth rate (CAGR) of 14.74% during 2025-2033.

This detailed analysis primarily encompasses industry size, business trends, market share, key growth factors, and regional forecasts. The report offers a comprehensive overview and integrates research findings, market assessments, and data from different sources. It also includes pivotal market dynamics like drivers and challenges, while also highlighting growth opportunities, financial insights, technological improvements, emerging trends, and innovations. Besides this, the report provides regional market evaluation, along with a competitive landscape analysis.

How AI is Reshaping the Future of Women's Health App Market

• AI enhances women's health apps by delivering individualized analytics and predictive insights for fertility, menstrual health, and hormonal cycles, with 20% of newly launched apps in 2024 utilizing AI technology.
• Machine learning algorithms analyze menstrual cycle patterns to forecast ovulation and fertility windows with remarkable accuracy, reducing prediction errors by 30% compared to traditional methods.
• AI-powered apps now detect early signs of conditions such as PCOS and endometriosis through symptom analysis, enabling timely diagnosis and intervention for improved health outcomes.
• Government initiatives supporting digital health solutions have accelerated AI adoption, with the U.S. government's first-ever women's health research initiative driving innovation in 2024.
• Companies like Flo Health increased user engagement by 25% through enhanced AI-powered fertility tracking features, demonstrating the technology's impact on personalized healthcare delivery.

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Key Trends in the Women's Health App Market

• Surge in Menstrual Health Tracking Solutions: Apps focused on menstrual cycle tracking dominate the market with over 50 million women globally using these platforms. Period-tracking applications have become essential health literacy tools, with the segment representing the largest market share at 37.68% in 2024, driven by increasing awareness about menstrual hygiene and reproductive health.
• Rapid Growth of FemTech Investments: The FemTech sector has witnessed unprecedented funding, with Flo Health securing over $200 million in Series C investment in July 2024. Allara Health raised $38.5 million in January 2025, reflecting strong investor confidence. However, only 2% of venture capital financing currently goes to women-founded businesses, highlighting opportunities for growth.
• Integration of Wearable Technology: Seamless integration with fitness trackers and smartwatches has enhanced user experience, with 30% of new apps in 2024 offering wearable device connectivity. Smartphone-based platforms dominate with 68.32% market share, providing real-time data synchronization and comprehensive health monitoring capabilities.
• Expansion of Telemedicine Features: Approximately 25% of women's health apps now include teleconsultation capabilities, enabling virtual consultations with OB-GYNs, fertility specialists, and mental health professionals. This trend accelerated post-pandemic, with remote healthcare services becoming standard offerings in leading platforms.
• Growing Focus on Underserved Segments: Apps targeting menopause management are gaining momentum, with 15% of new apps in 2024 focused on menopause tracking and symptom management. Companies like Sidekick Health launched MENO! app in March 2025, addressing the needs of over 1 billion women expected to be in menopause by 2025.

Growth Factors in the Women's Health App Market

• Rising Health Consciousness Among Women: Around 70% of adult women in developed countries now use health apps, driven by increasing awareness of reproductive health issues, hormonal imbalances, and preventive healthcare. The demand for personalized healthcare solutions continues to fuel market expansion.
• Widespread Smartphone Penetration: Global smartphone adoption has reached unprecedented levels, with smartphone-based modality accounting for 68.32% of the market share in 2024. The accessibility and convenience of mobile platforms enable women to monitor health parameters on-the-go, driving consistent user engagement.
• Government Support and Digital Health Initiatives: Public-private partnerships are expanding access to digital healthcare, exemplified by the NHS-backed WHaM App in the UK and India's FOGSI launching the free Arogya Sakhi app in January 2025. These initiatives reduce gender health disparities and promote widespread adoption.
• Innovative Product Launches and Features: Companies are continuously enhancing their offerings with new functionalities. Clue introduced menopause tracking in 2024, seeing a 15% increase in users aged 40-50. Withings added postpartum care features, contributing to a 10% increase in new users, particularly new mothers.
• Increasing Female Workforce Participation: Higher disposable incomes and active participation of women in the workforce have fueled investment in digital health solutions. Women are increasingly spending on health and wellness, with self-care becoming more common due to knowledge of reproductive health and chronic disease prevention.

We explore the factors driving the growth of the market, including technological advancements, consumer behaviors, and regulatory changes, along with emerging women’s health app market trends.

Leading Companies Operating in the Global Women's Health App Industry:

• Clue
• Fitbit Inc. (Google LLC)
• Flo Health Inc.
• Glow Inc.
• Maven Clinic Co.
• Natural Cycles USA Corp.
• Ovia Health
• Wildflower Health
• Withings

Women's Health App Market Report Segmentation:

Breakup By Type:

• Fitness and Nutrition
• Menstrual Health
• Pregnancy Tracking and Postpartum Care
• Menopause
• Disease Management
• Others

Menstrual health accounts for the majority of shares (37.68% in 2024) on account of increasing awareness about menstrual hygiene and its impact on reproductive health.

Breakup By Modality:

• Smartphone
• Tablet
• Others

Smartphone dominates the market (68.32% share in 2024) due to widespread accessibility, user-friendly interfaces, and seamless integration with wearable devices.

Breakup By Age Group:

• 15 to 24 Years
• 25 to 34 Years
• 35 to 44 Years
• Above 44 Years

25 to 34 years represents the largest segment, characterized by heightened focus on reproductive health, family planning, and tech-savvy adoption of digital health solutions.

Breakup By Region:

• North America (United States, Canada)
• Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
• Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
• Latin America (Brazil, Mexico, Others)
• Middle East and Africa

North America enjoys the leading position (37.66% share in 2024) owing to robust healthcare infrastructure, high digital literacy rates, strong government support, and widespread smartphone adoption.

Recent News and Developments in Women's Health App Market

• March 2025: Sidekick Health launched a 12-week clinical study for MENO! app, a prescription digital therapeutic designed to relieve menopause symptoms, addressing the needs of over 1 billion women in menopause globally.
• February 2025: Laiqa, a Gurugram-based femtech startup, introduced the LAIQA health app integrating AI technology with Ayurveda, offering personalized insights on hormonal health and addressing PCOS, thyroid disorders, sleep, stress, and weight management.
• January 2025: The Federation of Obstetric and Gynaecological Societies of India (FOGSI), funded by UNICEF, launched the free Arogya Sakhi app to raise awareness about pregnancy, menopause, vaccinations, and cervical cancer.
• March 2024: Dialogue Health Therapeutics acquired assets from Koble Care, a digital women's health platform, including content, software, and intellectual property, expanding its service offerings into specialized women's healthcare.
• May 2024: Keleya and Kinderheldin merged to create Keleya, introducing AI-driven 24/7 midwife support and securing partnerships with 65 German health insurers, covering 65% of the insured population.

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IMARC Group is a global management consulting firm that helps the world's most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

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