Why Kentico Xperience Is Still a Go-To Choice for Enterprises in 2025

If you look around, it’s clear that the way companies manage their content and digital presence is more important than ever. In 2025, the global Content Management Software (CMS) market is projected to reach a whopping $23.17 billion, with an average spend per employee of $6.18.

That’s not just a big number—it shows how much businesses are investing to stay relevant and efficient. What’s driving this? Companies want CMS platforms that are easy to use, customizable, secure, and able to connect with other tools. Cloud-based solutions are especially popular, as they help cut IT costs and make content accessible from anywhere

As one industry expert put it, Customers are increasingly looking for CMS that are user-friendly, customizable, and able to integrate with other software systems. They also focus on safety measures to keep their information and material secure. 

This isn’t just a passing trend. It’s a shift in how organizations—from giant enterprises to nimble startups—think about their digital strategy.

So, where does Kentico by Xperience fit into this picture? Despite all the new players and constant tech updates, Kentico by Xperience remains a top pick for enterprises. It’s not just about features or flashy marketing. It’s about real-world results, happy customers, and a platform that keeps evolving to meet business needs. 

Let’s explore why, in 2025, Kentico by Xperience is still the go-to choice for so many organizations.

Kentico by Xperience at a Glance

Kentico Xperience is a digital experience platform (DXP) that combines content management, digital marketing, and e-commerce in one solution. It’s designed to help businesses deliver personalized experiences across websites, emails, and other digital channels—all from a single, intuitive platform.

But what really makes it stand out? Let’s break it down.

1. Trusted by Enterprises: Real User Satisfaction

When you’re picking a CMS or DXP, it’s easy to get lost in technical specs. But what do actual users say? According to the G2 Grid® Report for Digital Experience Platforms (DXP) Winter 2024, Kentico was recognized as a leader, with 99% of users rating it 4 or 5 stars. 

That’s not just good—it’s outstanding. Even more impressive, 98% of users are confident in Kentico’s direction, and 93% would recommend it to others.

Here’s a quick snapshot from recent reviews:

• 85% Likeliness to Recommend
• 93% Plan to Renew
• +77 Net Emotional Footprint (shows strong positive sentiment)

Users often describe Kentico Xperience as trustworthy, respectful, and transparent5. In my experience, you don’t see those words thrown around lightly in enterprise software reviews.

2. Ease of Use: For Marketers and Developers Alike

One thing I’ve noticed is that teams love tools that don’t get in their way. Kentico Xperience scores high for ease of administration (89%), setup (85%), and use (90%). 

Marketers can create pages, design campaigns, and manage content without needing to call IT every five minutes. 

The platform’s low-code/no-code approach means more autonomy for non-technical users.

For developers, Kentico Xperience supports both MVC and Portal Engine development models, making it flexible for different project needs. There’s also Visual Studio integration and an open API, so experienced developers can go as deep as they want.

3. Security and Scalability: Built for Growth

Security isn’t just a checkbox—it’s a must-have. Kentico Xperience is a cloud-native platform, which means it’s built from the ground up to be secure, scalable, and always up to date. 

It even includes a data protection app to help with GDPR compliance, which is a big deal for global enterprises.

Scalability is another key point. Kentico Xperience adapts to your business's increasing needs as it expands.

Regular updates bring new features and security enhancements without causing downtime or headaches. You can start small and expand as needed, making it a future-ready choice.

4. All-in-One Platform: Content, Marketing, and E-Commerce

Why juggle a dozen tools when you can have one platform that does it all? Kentico Xperience puts content management, online marketing, and e-commerce together in one tool. . Here’s what that looks like:

• Content Management: Create, edit, and manage content for websites, blogs, and landing pages with a visual interface.
• Digital Marketing: Personalize experiences, automate campaigns, and track results—all within the same platform.
• E-Commerce: Manage products, orders, and payments with built-in tools, plus integrations with popular payment gateways.

This unified approach reduces complexity and helps teams work more efficiently. As one review put it, Kentico “consolidates marketing tools to improve efficiency, drive stronger customer engagement, and reach business goals.

5. Fast Time to Value and High ROI

Nobody wants to wait months (or years) to see results from a new platform. Kentico Xperience is known for its quick speed to market, thanks to out-of-the-box features and a consistent user interface.

The average payback period is just 16 months, which is better than many competitors. That means you start seeing a return on your investment sooner.

The platform also keeps the total cost of ownership (TCO) low and ROI high, making it a smart financial choice for enterprises that want value without sacrificing quality.

6. Flexible Architecture: Hybrid Headless for the Modern Enterprise

You might hear the term “hybrid headless” thrown around. In plain English, this means Kentico Xperience gives you the best of both worlds: the flexibility to deliver content anywhere (web, mobile, apps) and the structure to manage it all from one place.

• Marketers get an easy-to-use interface for creating and managing content.
• Developers can use APIs to deliver that content to any device or channel.

This flexibility is especially useful as companies experiment with new digital channels or want to personalize experiences for different audiences.

7. Seamless Integrations and Extensibility

No platform exists in a vacuum. Kentico Xperience makes it easy to connect with other tools and systems, whether it’s your CRM, marketing automation, or analytics platform. The open API and customizable providers mean you can tailor the platform to your unique needs without jumping through hoops.

This is one area where a Kentico Development Company can really shine—helping you integrate Kentico Xperience with your existing tech stack and making sure everything works smoothly.

8. Personalization and Automation: Smarter Marketing

Personalization isn’t just a buzzword anymore. Customers expect experiences tailored to their needs. Kentico Xperience lets you personalize content on web pages and emails, automate routine marketing tasks, and run A/B tests to see what works best.

There’s even an AI-powered email writer and other digital marketing tools built right in, so marketers can focus on strategy instead of manual tasks.

9. Centralized Management and Collaboration

For large organizations, managing content across multiple websites, microsites, and digital channels can be a headache. Kentico Xperience centralizes everything, so content administrators only need to log into one system. 

You can set up permission-based areas for different teams or projects, making collaboration easier and reducing the risk of mistakes.

10. Support and Community: Help When You Need It

Even the best platform isn’t much use if you can’t get help when you need it. Kentico Xperience offers 24/7 email support for all clients and live chat support for premium subscribers. The in-house support team knows the product inside and out, which means faster, more accurate answers.

There’s also a strong community of users, developers, and partners who share tips, best practices, and solutions. This sense of community can make a big difference when you’re tackling a tough project or looking for inspiration.

11. Regular Updates and Innovation

Kentico Xperience doesn’t rest on its laurels. The platform gets regular updates that introduce new features, security enhancements, and performance improvements. This keeps your digital experience fresh and competitive, without the need for major overhauls or migrations.

As Dominik Pinter, CEO of Kentico, said, “This achievement is a direct reflection of our unwavering commitment to providing a versatile digital experience platform that aligns seamlessly with the evolving needs of businesses worldwide”. That focus on real customer needs is what keeps Kentico Xperience ahead of the curve.

12. Value for Money

Let’s be honest: budget matters. Kentico Xperience is praised for its value relative to cost, with a 75% satisfaction score for cost versus value. You get a lot of features without the hidden fees or expensive add-ons that some competitors require.

13. Practical Features That Make Life Easier

Sometimes it’s the little things that make a big difference. Here are some helpful features that people really like:

• Forms Creation: Build forms without programming knowledge.
• Media Library: Manage images, videos, and documents in one place.
• Browser-Based Development: Web designers can work directly in the browser, while developers can use Visual Studio.
• Detailed Documentation: Step-by-step guides and resources to help you get the most out of the platform.

14. Designed for Growth, Today and Tomorrow

If there’s one thing I’ve seen with digital platforms, it’s that needs change—sometimes fast. Kentico Xperience is built to grow with you. Whether you’re launching a new site, expanding into new markets, or adding new digital channels, the platform adapts without forcing you to start over.

15. Real-World Results: Customer Stories

It’s easy to talk about features, but what about results? Kentico Xperience customers report faster project delivery, better engagement, and improved business outcomes. 

With high satisfaction scores and a strong renewal rate, it’s clear that enterprises aren’t just trying Kentico—they’re sticking with it.

Final Thoughts:  

If you’re looking for a CMS or DXP that’s proven, flexible, and easy to use, Kentico Xperience is hard to beat. It brings together content management, marketing, and e-commerce in one platform, with a focus on security, scalability, and real user satisfaction. The support is top-notch, the features are practical, and the platform keeps evolving to meet new challenges.

As someone who’s worked with a range of digital tools, I can say that Kentico Xperience stands out for its balance of power and simplicity. It’s not just about ticking boxes on a feature list—it’s about helping teams do their best work, day in and day out.

So, whether you’re a global enterprise or a growing business, Kentico Xperience remains a smart, reliable choice in 2025. And if you ever need help getting started or customizing your setup, a Kentico Development Company can make the process even smoother.