What Is Sam and Colby Merch Called? – A Detailed Look into XPLR

sam and colby merch the adventurous YouTube duo famous for exploring abandoned places, paranormal hotspots, and mysterious locations around the globe, have built more than just a massive online following. They’ve also created their own lifestyle brand, which fans know as XPLR. This is the official name of their merch line and it represents far more than just clothing—it’s a reflection of their adventurous spirit, curiosity, and fearless approach to life.

In this article, we’ll explore in detail what XPLR stands for, how it began, the types of products it offers, and why it has become such a strong connection point between Sam and Colby and their audience.

1. The Meaning Behind XPLR

The word xplr merch is a shortened version of “explore,” which perfectly sums up Sam and Colby’s entire brand identity. From the start of their YouTube career, their focus has been about stepping outside comfort zones, discovering the unknown, and encouraging others to live life with curiosity and courage.

By removing the vowels from “explore,” they created a sleek, modern name that works well for a clothing label and instantly connects to their content. The name has become Sam and Colby hoodie for fans—it’s not just about exploring places, but also exploring personal limits, fears, and life experiences.

2. How XPLR Started

The XPLR merch line started as a way for fans to support Sam and Colby’s YouTube channel. Initially, the merchandise featured simple T-shirt and hoodie designs with the XPLR logo. But over time, the brand evolved into a professional clothing and accessories line with seasonal collections, exclusive drops, and creative designs inspired by their adventures.

What began as a small side project soon grew into a full-fledged brand with its own identity, website, and marketing campaigns. Today, XPLR stands alongside other YouTuber merchandise brands that have successfully expanded beyond just a fanbase into mainstream streetwear appeal.

3. The Style and Aesthetic of XPLR Merch

One of the key reasons XPLR has gained popularity is its distinctive design style. The aesthetic reflects a mix of urban streetwear and adventurous spirit. Common design elements include:

• Minimalistic Logos: The simple “XPLR” text in bold or outlined fonts gives it a clean look.
• Adventure Themes: Graphics often include mountains, compasses, maps, or abstract exploration symbols.
• Dark and Neutral Tones: Black, white, grey, and earth tones dominate, making the clothing versatile.
• Edgy Street Style: Oversized hoodies, cropped tops, and modern cuts fit into the streetwear culture.

This style ensures that XPLR isn’t just “fan merch” but wearable fashion that fits into everyday outfits.

4. Types of Products in the XPLR Collection

Over the years, the XPLR store has expanded far beyond basic T-shirts. Today, fans can find a wide range of products, including:

Clothing

• Hoodies: One of the most popular items, often featuring unique designs or glow-in-the-dark prints.
• T-Shirts: Minimalist logo tees or bold graphic prints based on exploration themes.
• Crewneck Sweatshirts: Cozy and simple, perfect for cooler weather.
• Joggers and Sweatpants: Often matching with hoodie collections.
• Crop Tops: Designed for a more casual streetwear style.

Accessories

• Hats and Beanies: Featuring embroidered XPLR logos or adventure-themed patches.
• Backpacks: Durable and designed for travel or urban exploring.
• Phone Cases: With minimal designs or photo prints from their adventures.

Limited Edition Items

Sam and Colby frequently release exclusive drops tied to specific videos, tours, or paranormal series. These sell out quickly and become collector’s items among fans.

5. The Role of Limited Drops in XPLR’s Popularity

One thing that keeps Sam and Colby hoodie exciting is the limited nature of many collections. Instead of constantly restocking items, Sam and Colby release new designs in small quantities. This approach creates a sense of urgency—fans know they need to act fast before items are gone forever.

For example, when they launched merch related to their “Overnight” series, it sold out in days. Limited drops help keep the brand fresh, encourage repeat purchases, and build a strong sense of exclusivity.

6. XPLR as a Reflection of Sam and Colby’s Adventures

The designs in the XPLR line often tie directly into the duo’s YouTube videos. A hoodie might feature imagery from a haunted location they visited, or a T-shirt might display a motivational quote they’ve used to inspire their audience.

This personal connection is one of the strongest reasons why fans love the brand—it’s not just clothing, it’s a physical reminder of the adventures they’ve experienced alongside Sam and Colby through their videos.

7. Quality and Comfort Matter

While some influencer merch can be criticized for being low-quality, XPLR has gained a reputation for offering comfortable, durable clothing. Soft fabrics, good stitching, and attention to detail have helped maintain customer loyalty.

Many fans wear their XPLR pieces daily, which has turned the merch into a part of their lifestyle rather than something worn only occasionally.

8. Beyond Clothing – A Lifestyle Brand

XPLR isn’t only about selling apparel—it’s about promoting a lifestyle centered on curiosity, courage, and adventure. The brand’s message encourages fans to step outside their comfort zones, face fears, and discover the world around them.

In a way, wearing XPLR is like carrying a badge of belonging to the “explorer community” that Sam and Colby have built. It represents a shared mindset of seeking the unknown.

9. How Fans Engage with XPLR

Fans often share photos of themselves wearing XPLR on social media, tagging Sam and Colby or using branded hashtags. This creates a sense of global community where people connect over shared adventures and style.

The merch also appears at fan meetups, live shows, and special events, where wearing XPLR feels like a way to show loyalty and be recognized by fellow fans.

10. The Future of XPLR

Given its success, it’s likely XPLR will continue to expand with more creative designs, collaborations, and possibly even retail partnerships. Sam and Colby have already shown a willingness to experiment with bold graphics, themed collections, and unique fabrics—signs that the brand will keep evolving.

With the growing influence of YouTuber-led fashion brands, XPLR could eventually appeal to a wider audience beyond Sam and Colby’s fanbase, positioning itself as a recognized name in casual streetwear.

Final Thoughts

To answer the question clearly: Sam and Colby’s merch is called XPLR. It’s more than just a name—it’s a brand built on adventure, courage, and curiosity. From hoodies and T-shirts to limited edition drops, every piece is a reflection of the duo’s unique style and their journey into the unknown.

For fans, owning XPLR merch isn’t just about supporting their favorite creators—it’s about wearing a piece of the adventure, carrying a symbol of exploration, and joining a community that thrives on curiosity and fearlessness.