What is Programmatic Advertising in 2025: DV360?
Learn what Programmatic Advertising is in 2025 with Blinkworx. Explore DV360 & top programmatic advertising courses.
What is Programmatic Advertising?
Programmatic advertising enables you to display online ads at the optimal time and place. It uses computers to show and buy ads on YouTube, YouTube apps, websites, and other platforms.
Programmatic Advertising PlatformsCompanies use Programmatic Advertising Platforms
How Does Programmatic Advertising Work?
Take an example. Imagine that you’re selling chocolate. You only want kids who like chocolate to see the ad.
You might have placed your ad in a newspaper in the hope that kids would see it. Now, programmatic advertising is the way to go.
- The computer will check if you like chocolate.
- It will find the best places to display your advertisement (like on websites or YouTube).
- The ad is shown to the kids when they are online.
This all happens in just a few moments. Cool, right?
Why is Programmatic Advertising Important in 2025?
The internet will be faster and bigger in 2025. Mobile phones, laptops, and smart TVs are all used by people. It is therefore harder to show ads at the right time and place.
Programmatic advertising**** can help. This saves money and time by only showing ads to those who are interested. Advertising becomes smarter.
What is DV360?
DV360 is Display & Video 360. This is a tool created by Google for programmatic advertising. It’s like a robot assistant that manages your advertisements.
DV360 helps companies:
- Create ads (videos, images, banners)
- Select where to display them (websites or apps, YouTube).
- Choose the right people for you (such as age, location, and interests).
- You can track how many people clicked on the ad or saw it.
DV360 can be a very powerful tool for Blinkworx to advertise its services online.
Where Do You See Programmatic Ads?
You can find programmatic ads everywhere.
- YouTube videos
- Facebook and Instagram Stories
- News Websites
- Play games on your mobile phone
- Shopping Apps
Remember that the next time you see a video or a game ad, it could be a programmatic advertisement!