What Is a Shell Scheme Stand? A Quick Exhibitor’s Guide

Exhibitions and trade shows are a valuable opportunity for businesses to promote their products, engage with potential customers, and strengthen brand presence. However, with many competitors in the same space, it’s important to make your stand as appealing and effective as possible. Choosing the right exhibition stand plays a key role in achieving this. From layout and design to structure and signage, every element influences how visitors perceive and interact with your brand. In this blog, we’ll guide you through a straightforward, step-by-step process to help you choose an exhibition stand that suits your business goals and maximises impact.

1. Define Your Objectives

Before you even start looking at exhibition stands, it's important to be clear about your goals. What do you want to achieve by attending the event?

Are you:

• Launching a new product?
• Building brand awareness?
• Gathering leads or sales?
• Meeting with existing clients?

Your objectives will shape your choice. For instance, if your goal is to demonstrate a product, you might need a display with shelving or open space for demonstrations. If your aim is to gather leads, an inviting seating area with branded visuals and digital touchpoints could work best.

By being clear about what you want to achieve, you’ll be able to choose a stand that supports your goals and delivers results.

2. Know Your Budget

Your budget will play a big role in what type of exhibition stand you can choose. It’s not just about the initial design or build costs – there are other expenses to consider, such as:

• Transport and delivery
• Installation and breakdown
• Storage after the event
• Staff and promotional materials

You should also decide whether you want to buy or hire a stand. Buying might be a better option if you attend exhibitions regularly. Hiring could be more cost-effective for a one-off event or if you want a completely new look each time.

Knowing your budget from the start will help you make practical and realistic decisions.

3. Understand the Types of Exhibition Stands

There are several types of exhibition stands, each with its own strengths. Let’s explore a few common options:

Modular Stands

These are made from interchangeable parts that can be reconfigured for different events. They’re cost-effective, reusable, and easy to transport. Great for businesses that exhibit often and want flexibility.

Pop-Up Displays

Quick to set up and take down, pop-up stands are ideal for smaller spaces. They’re portable, lightweight, and easy to store. They usually feature graphic exhibition panels that display your branding or key messages.

Shell Scheme Graphics

Many events provide a basic stand frame, known as a shell scheme. You can enhance this space by adding custom exhibition panels to make it look more professional and on-brand.

Custom-Built Stands

If you really want to stand out, a custom-built exhibition stand might be the answer. These are designed specifically for your brand and often include unique features. They tend to be more expensive but offer the biggest visual impact.

Interactive Digital Stands

With screens, lighting, and even touch panels, these stands are perfect for engaging visitors. You can use them to show videos, presentations, or live demos. They're great for showcasing innovation or digital products.

Choosing the right type depends on your event, your brand image, and your budget.

4. Design with Impact in Mind

Once you’ve chosen the type of stand, the next step is making sure it looks impressive. The design should attract attention while clearly communicating your brand message.

Here are a few design tips:

• Keep it clear and simple – use clean layouts and short messages.
• Use your brand colours and logo for recognition.
• Good lighting can make a huge difference – highlight products or areas of interest.
• Incorporate graphics and exhibition panels that are high-quality and on-brand.
• Use height and structure to stand out from other exhibitors.

Also, think about how people will move through your space. Is it open and easy to walk through? Will people feel invited to stop and chat?

5. Think About Reusability and Flexibility

If you plan to attend multiple events, reusability is key. Modular stands or pop-up stands are good options because you can adjust them depending on your space and requirements.

Look for stands that:

• Can be packed away easily
• Are lightweight and portable
• Can be rebranded or updated when needed

Some businesses are also moving towards more sustainable options. Choosing eco-friendly materials or reusing the same stand can help reduce waste and your carbon footprint.

6. Choose the Right Supplier or Designer

A professional exhibition stand designer or supplier can make a big difference. They’ll help you avoid common mistakes and bring your ideas to life in a practical way.

When choosing a supplier, consider:

• Experience with similar businesses or industries
• A strong portfolio of past projects
• Whether they offer support with setup and delivery
• If they provide 3D visuals or mock-ups before production

Also, check client reviews or testimonials. A good supplier will take the time to understand your brand and goals.

7. Don’t Forget Practicalities

Planning for the practical side of things is just as important as the design. Some things to think about include:

• [ ] Transport: Can your stand be transported easily to the venue?
• [ ] Installation: Will you need help setting it up?
• [ ] Storage: Do you have somewhere to store the stand after the event?
• [ ] Rules and regulations: Venues may have guidelines about stand size, fire safety, or electrics.
• [ ] You should also consider how you will display brochures, samples or promotional items. In some cases, you might benefit from using an FSDU (Free Standing Display Unit) to organise and present printed materials or small products in a tidy and eye-catching way.

8. Final Checklist Before You Order

Before you place an order for your exhibition stand, run through this quick checklist:

• Have you defined your goals?
• Is your budget clearly set?
• Have you chosen the right type of stand?
• Does the design reflect your brand?
• Is the stand reusable and easy to transport?
• Have you chosen a trusted supplier?
• Are all logistics and venue requirements covered?

Taking time to double-check these points can save stress and money later on.

Conclusion

Choosing the right exhibition stand isn’t just about looking good – it’s about supporting your goals, attracting the right audience, and delivering a professional message. Whether you go for modular systems, stylish exhibition panels, or fully custom builds, make sure your choice aligns with your brand and your exhibition strategy.

Remember to keep practical details in mind and don’t be afraid to ask for expert help when needed. With the right preparation and stand design, your next exhibition could be a major success.

If you're looking for expert printing and display solutions, including fsdu displays and exhibition panels, Foamex Printing Company can help bring your exhibition space to life with quality, creativity, and professionalism.