Vietnam Online Music Streaming Market Size, Share, Trends and Forecast 2025-2033

The Vietnam online music streaming market size was USD 85.24 Million in 2024 and is expected to reach USD 168.84 Million by 2033. The market is projected to grow at a CAGR of 7.89% during the forecast period 2025-2033. Growth is driven by rapid expansion in mobile broadband infrastructure with 5G rollout, generational platform preference divergence among younger users, and the growing influence of local superfan culture boosting domestic content consumption and platform engagement.

Study Assumption Years

• Base Year: 2024
• Historical Years: 2019-2024
• Forecast Period: 2025-2033

Vietnam Online Music Streaming Market Key Takeaways

• The market size reached USD 85.24 Million in 2024, growing at a CAGR of 7.89% during 2025-2033.
• Forecast market value is USD 168.84 Million by 2033.
• The rapid expansion of 5G mobile broadband and fiber-optic networks is improving streaming quality and adoption.
• Generation Z shows diversified platform preferences compared to older generations, using multiple streaming services.
• Vietnamese listeners prioritize intuitive interfaces, wide song catalogs, and affordable access; 13% superfans pay premium subscription fees.
• YouTube leads with 77% users, followed by Zing MP3, Nhaccuatui, and Spotify at 52%, 32%, and 28% respectively.

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Market Growth Factors

The Vietnam online music streaming market growth is propelled by rapid expansion in mobile broadband infrastructure supported by government initiatives and telecom upgrades. By mid-2024, Vietnam achieved 91.9 mobile broadband subscriptions per 100 people, surpassing 90% penetration for the first time; 4G coverage reached 99.8% of the territory, and commercial 5G service launched in October 2024. These developments provide seamless, high-quality audio streaming even in remote areas, encouraging wider adoption and positioning Vietnam as one of Southeast Asia's most connected markets.

Generation Z's diversified streaming habits are significant growth drivers. Unlike older generations concentrating on a few platforms, Gen Z spreads preferences across multiple services, reflecting their digital-native nature. This includes experimenting with emerging platforms providing unique features and personalized experiences. For example, YouTube holds 77% user dominance overall but Gen Z's preference rate for the top two platforms is 14% lower than Generation Y, indicating openness to diversification.

Another key growth factor is the rise of local content consumption driven by passionate superfan culture, inspired by Korean pop dynamics. These superfans actively promote Vietnamese artists through subscriptions, merchandise, and social media, driving artist visibility and platform engagement. In 2023-2024, 93% of listeners prioritized intuitive interfaces and wide catalogs, while 92% valued affordability or free access. About 13% paid over 500,000 VND monthly for premium digital music offerings, showcasing a mature market with revenue potential for platforms catering to enthusiasts.

Market Segmentation

• Service Insights:
• On-demand Streaming: Includes streaming music content anytime per user request.
• Live Streaming: Real-time music broadcasting services catering to users.
• Revenue Model Insights:
• Subscription: Recurring paid plans for accessing streaming content.
• Non-Subscription: Free or ad-supported streaming revenue models.
• Platform Insights:
• App: Music streaming accessed via mobile or desktop applications.
• Browser: Streaming through web browsers without dedicated apps.
• Content Type Insights:
• Audio: Music content primarily in audio format.
• Video: Music content including video streaming features.
• End User Insights:
• Individual: Personal users consuming streaming music.
• Commercial: Businesses using streaming services for commercial purposes.

Regional Insights

The Vietnam online music streaming market is segmented into Northern Vietnam, Central Vietnam, and Southern Vietnam. The report provides comprehensive analysis for all these regions, highlighting unique market trends and user behaviors, but does not specify which region is dominant or specific statistical figures for each region.

Competitive Landscape

The competitive landscape of the industry has also been examined along with the profiles of the key players.

If you require any specific information that is not covered currently within the scope of the report, we will provide the same as a part of the customization.

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