Vietnam Online Grocery Market Size, Share, Top Companies, Forecast 2025-2033

The Vietnam Online Grocery Market was valued at USD 2.8 Billion in 2024 and is projected to reach USD 16.3 Billion by 2033, growing at a CAGR of 21.41% during the forecast period 2025-2033. Key factors driving the market include increased internet penetration, rising smartphone usage, COVID-19 impact, rapid urbanization, and growing disposable income among the middle-class. Online grocery shopping offers convenience through web and app platforms, featuring doorstep delivery and flexible delivery options.

Study Assumption Years

• Base Year: 2024
• Historical Year/Period: 2019-2024
• Forecast Year/Period: 2025-2033

Vietnam Online Grocery Market Key Takeaways

• Market Size reached USD 2.8 Billion in 2024.
• CAGR of 21.41% is expected from 2025 to 2033.
• The forecast period extends from 2025 to 2033.
• Increasing internet penetration and smartphone adoption facilitate consumer access to online grocery platforms.
• COVID-19 pandemic accelerated online grocery shopping due to lockdowns and social distancing measures.
• Urbanization drives demand as busy urban consumers seek convenient shopping options.
• Rising disposable income among the middle class increases willingness to pay for convenience.

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Market Growth Factors

The online grocery market in Vietnam benefits greatly from the increasing penetration of the internet and widespread smartphone usage. Affordable mobile data plans and improved internet infrastructure have made online shopping platforms more accessible, facilitating a growing consumer base comfortable with digital transactions. This adoption trend continues to expand, driven by technological advancements and consumer behavior shifts.

Rapid urbanization in Vietnam has induced lifestyle changes, especially in metropolitan areas such as Hanoi and Ho Chi Minh City. Urban consumers often have hectic work schedules and limited time for traditional in-store shopping. Online grocery platforms offer an efficient and timesaving alternative by enabling consumers to shop from home or workplaces, with options for doorstep delivery or scheduled pickups, addressing convenience as a primary concern.

The COVID-19 pandemic acted as a catalyst for the online grocery market by enforcing social distancing and mobility restrictions. Consumers turned toward online platforms for essential purchases to minimize exposure risk, bolstering the market's growth. The convenience of same-day and next-day delivery services enhanced this shift, making online grocery shopping an enduring preference even post-pandemic.

Additionally, the rising disposable income in Vietnam, especially among the expanding middle-class population, has fostered increased expenditure on convenience services like online grocery shopping. Consumers are willing to pay a premium for doorstep delivery and flexible delivery time slots, which further drives market expansion by meeting evolving consumer expectations for ease and speed.

Market Segmentation

Product Type Insights:

• Vegetables and Fruits
• Dairy Products
• Staples and Cooking Essentials
• Snacks
• Meat and Seafood
• Others

These segments represent the range of grocery categories available through online platforms, catering to diverse consumer needs.

Business Model Insights:

• Pure Marketplace
• Hybrid Marketplace
• Others

The market is categorized by models where groceries are sold exclusively online (pure marketplace), a mix of online and offline channels (hybrid), and other business structures.

Platform Insights:

• Web-Based
• App-Based

Online grocery shopping is accessible via web portals and mobile applications, providing customers with multiple interface options.

Purchase Type Insights:

• One-Time
• Subscription

Consumers can shop by one-time purchases or subscribe for regular delivery of groceries and essentials.

Regional Insights

The Vietnam online grocery market is analyzed across major regions: Northern Vietnam, Central Vietnam, and Southern Vietnam. The report provides comprehensive insights into each region, reflecting varied consumer adoption and growth patterns. Specific statistical breakdowns are provided at the country level but dominant region details are not explicitly stated.

Vietnam’s urban centers like Hanoi and Ho Chi Minh City lead in consumer demand due to rapid urbanization and busy lifestyles, promoting online grocery shopping adoption.

Competitive Landscape

The competitive landscape of the industry has also been examined along with the profiles of the key players.

If you require any specific information that is not covered currently within the scope of the report, we will provide the same as a part of the customization.

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