Vietnam Home Textile Market Size, Share, Growth, Demand And Report 2025-2033

Vietnam Home Textile Market Overview

Base Year: 2024

Historical Years: 2019-2024

Forecast Years: 2025-2033

Market Size in 2024: USD 528.0 Million

Market Forecast in 2033: USD 647.6 Million

Market Growth Rate (2025-33): 2.29%

Vietnam home textile market size reached USD 528.0 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 647.6 Million by 2033, exhibiting a growth rate (CAGR) of 2.29% during 2025-2033. The rising need for modern and stylish home textiles, rapid expansion of e-commerce platforms, favorable government initiatives to promote the textile and manufacturing industry and escalating demand for custom and bespoke home textiles represent some of the key factors driving the market.

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Vietnam Home Textile Market Trends and Drivers:

A primary dynamic reshaping the Vietnam home textile market is the profound transformation in domestic consumer behavior, driven by a burgeoning middle class and rapid urbanization. Disposable incomes are rising at a notable pace, projected by some financial institutions to be increasing by over 8% annually in major metropolitan areas, which is fundamentally altering purchasing patterns. Vietnamese consumers are no longer viewing home textiles as mere utilitarian items but as essential components of interior aesthetics and personal well-being. This has catalyzed a strong demand for coordinated collections, thematic designs, and products that reflect individual lifestyle choices. We observe a distinct pivot towards premium materials such as long-staple Egyptian cotton, Belgian linen, and technical performance fabrics offering moisture-wicking or temperature-regulating properties. This sophistication is further amplified by the influence of global travel and social media, where exposure to international design trends fuels the desire for high-quality, branded home furnishings. Manufacturers and retailers who invest in consumer education about thread counts, fabric origins, and sustainable certifications are successfully capturing this premium segment, indicating a mature and discerning market in the making.

The export segment, a traditional powerhouse for the sector, is undergoing a strategic evolution beyond its role as a low-cost manufacturing hub. While Vietnam continues to benefit from pivotal free trade agreements like the EU-Vietnam FTA (EVFTA) and the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP), which reduce tariffs significantly, the competitive edge is now shifting towards value-added production. International buyers, particularly from Europe and North America, are increasingly mandating stringent compliance with social and environmental standards, moving beyond cost to prioritize sustainable and ethical sourcing. In response, leading Vietnamese textile conglomerates are making substantial capital investments into state-of-the-art, eco-industrial parks that integrate closed-loop water recycling systems and harness renewable solar energy for production. Furthermore, there is a marked increase in the development of proprietary fabric innovations, including blends incorporating recycled PET fibers and naturally dyed organic cottons. This proactive shift allows Vietnamese exporters to command higher price points and secure more strategic, long-term partnerships with global brands, solidifying the country's position as a responsible and innovative sourcing destination.

The entire supply chain and retail landscape for home textiles in Vietnam are being revolutionized by the dual forces of digitalization and sustainability. E-commerce platforms have moved beyond being mere sales channels to become critical tools for brand building and customer engagement. Live-stream shopping sessions on popular social commerce platforms are demonstrating significant success in showcasing the texture and drape of products, directly driving sales of bedding and curtain sets. Concurrently, sustainability has transitioned from a niche concern to a core operational imperative influencing material sourcing, manufacturing, and packaging. A growing number of domestic manufacturers are achieving internationally recognized certifications like GOTS (Global Organic Textile Standard) and OEKO-TEX® Standard 100, providing verifiable proof of product safety and environmental stewardship. This digital and green transformation is creating a virtuous cycle: online platforms enable brands to transparently communicate their sustainable stories directly to consumers, who in turn use digital tools to research and validate these claims, fostering a new era of informed consumption and brand loyalty built on trust and demonstrated responsibility.

Vietnam Home Textile Market Industry Segmentation:

Product Insights:

• Bed Linen
• Bath Linen
• Kitchen Linen
• Upholstery Covering
• Floor Covering

End User Insights:

• Residential
• Commercial
  • Hospitality and Leisure
  • Hospital
  • Offices
  • Others

Distribution Channel Insights:

• Supermarkets and Hypermarkets
• Specialty Stores
• Online
• Others

Regional Insights:

• Northern Vietnam
• Central Vietnam
• Southern Vietnam

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

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Key highlights of the Report:

• Market Performance (2019-2024)
• Market Outlook (2025-2033)
• COVID-19 Impact on the Market
• Porter’s Five Forces Analysis
• Strategic Recommendations
• Historical, Current and Future Market Trends
• Market Drivers and Success Factors
• SWOT Analysis
• Structure of the Market
• Value Chain Analysis
• Comprehensive Mapping of the Competitive Landscape

Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.

About Us:

IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

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