Vietnam Cold Brew Coffee Market Size, Share, Top Companies, Forecast 2025-2033

The Vietnam cold brew coffee market reached USD 8.65 Million in 2024 and is projected to grow to USD 57.57 Million by 2033, exhibiting a CAGR of 20.87% during 2025-2033. Growth is driven by consumer preference shifts toward smoother, reduced-acidity coffee and rising popularity of ready-to-drink products among urban youth. Vietnam's tropical climate supports year-round cold drink demand, with domestic coffee chains innovating bottled cold brews and signature blends to capture health-conscious consumers.

Study Assumption Years

• Base Year: 2024
• Historical Year/Period: 2019-2024
• Forecast Year/Period: 2025-2033

Vietnam Cold Brew Coffee Market Key Takeaways

• The market size was USD 8.65 Million in 2024, with a CAGR of 20.87% forecasted from 2025 to 2033.
• Urban youth are key drivers, shaping innovative cold brew offerings infused with local flavors like coconut and citrus.
• Ready-to-drink (RTD) and bottled cold brew products are expanding rapidly due to convenience and changing lifestyles.
• Specialty coffee cafés are innovating brewing techniques, emphasizing single-origin Vietnamese beans and unique blends.
• Cold brew coffee is becoming both a lifestyle and a daily beverage across demographics in Vietnam.

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Market Growth Factors

Vietnam's cold brew coffee market is propelled by shifting consumer preferences toward smoother and reduced-acidity coffee variants, particularly among the urban youth in major cities like Ho Chi Minh City and Hanoi. Exposure to international coffee culture via internet, travel, and foreign coffee chains fosters demand for novel cold brew formats blended with indigenous ingredients, enhancing local appeal and market growth.

The rise of convenience drives the robust expansion of ready-to-drink (RTD) and bottled cold brew products. Increasing numbers of young professionals demand quick and refreshing coffee alternatives suited to Vietnam's tropical climate. Local roasters and beverage companies emphasize the use of Vietnam-grown Robusta and Arabica beans, differentiating products with sophisticated packaging and wellness ingredients such as collagen and vitamins.

Vietnam’s burgeoning specialty coffee industry heavily influences market trends by employing advanced brewing methods like cold drip towers and slow steep techniques. Cafés highlight the origin and quality of beans, experimenting with blends such as passion fruit and jasmine tea infusions. These innovations foster consumer education and appreciation of Vietnamese coffee, reinforcing cold brew's growing market share.

Market Segmentation

Type Insights:

• Arabica: Vietnam's cold brew market includes Arabica beans, valued for their smooth flavor profile.
• Liberica: Incorporation of Liberica varieties reflects diversification in bean types to cater to local tastes.
• Robusta: Robusta remains a staple in cold brew formulations, harnessing Vietnam's strong coffee-growing heritage.

Category Insights:

• Traditional: The traditional category encompasses classic cold brew coffee preparations preserving original taste characteristics.
• Decaf: Decaffeinated cold brew coffee options cater to health-conscious consumers seeking reduced caffeine intake.

Distribution Channel Insights:

• Supermarkets and Hypermarkets: These outlets serve as primary retail channels providing widespread consumer access.
• Convenience Stores: Growing urban convenience store networks facilitate impulse and on-the-go purchase of cold brews.
• Online Stores: E-commerce platforms expand reach and offer assortment diversity to modern consumers.
• Others: Additional channels include specialty coffee shops and cafés, enhancing market penetration.

Regional Insights

The Vietnam cold brew coffee market is segmented regionally into Northern Vietnam, Central Vietnam, and Southern Vietnam. These regions collectively shape market dynamics but no specific data on dominance or market share percentages is provided. Regional variation in coffee consumption habits and specialty coffee culture influence market growth patterns.

Key Players

Competitive Landscape

The competitive landscape of the industry has also been examined along with the profiles of the key players.

Market Report Coverage

• Base Year of the Analysis: 2024
• Historical Period: 2019-2024
• Forecast Period: 2025-2033
• Units: Million USD
• Scope: Historical trends, market outlook, catalysts, challenges, and segment-wise assessment by type, category, distribution channel, and region.

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