Vietnam Cat Food Market Size, Share, Growth, Demand And Report 2025-2033

The Vietnam cat food market was valued at USD 185.35 Million in 2024 and is expected to reach USD 251.28 Million by 2033, exhibiting a CAGR of 3.09% during 2025-2033. The market growth is driven by increasing pet ownership, urbanization, and a shift toward premium and specialized nutrition products. Rising awareness of feline health, demand for packaged convenience foods, and organic and grain-free options are shaping consumer preferences. E-commerce and retail expansion have further enhanced market accessibility and outlook.

Study Assumption Years

• Base Year: 2024
• Historical Years: 2019-2024
• Forecast Period: 2025-2033

Vietnam Cat Food Market Key Takeaways

• The market size reached USD 185.35 Million in 2024.
• The CAGR is 3.09% for the forecast period 2025-2033.
• The forecast period spans from 2025 to 2033.
• There is a significant trend toward premiumization, with pet owners increasingly choosing high-quality, grain-free, organic, and protein-rich products.
• Humanization of pets is boosting demand for cat food that mirrors human diets in taste, quality, and nutrition.
• Specialized nutrition products targeting life stages, breeds, and health conditions are gaining popularity.
• Growing urban middle class and awareness about pet welfare are key demand drivers.

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Market Growth Factors

Factors such as ownership of cats, burgeoning urbanization and demand for premium and specialized nutrition products are forecasting growth in Vietnam's market for cat food. Pet owners are increasingly purchasing premium pet food made with natural and vitamin-improved ingredients and specialty cat food that caters to certain dietary needs as disposable income improves.

As the trend of pet humanization continues, cat owners are increasingly treating their pet as part of the family and asking for gourmet flavors, clean label ingredients and functional benefits. As a result, cat food companies are focusing on developing premium-positioned wet foods, cat treats and functional cat food by lifestyle and health benefits at higher price points.

There is a trend towards specialized or functional dog foods which are formulated for a particular life stage, breed or medical condition, including foods for weight control, skin and coat health, urinary tract health, and digestive health. Functional food products endorsed by veterinarians could expand the market and build trust.

Market Segmentation

• Product Type:
• Dry Food: Includes formulations providing balanced nutrition in dry form.
• Cat Treats: Specialty snack items designed for cats' enjoyment and dietary supplementation.
• Wet Cat Food: Moist food options catering to varied feline preferences and health needs.
• Pricing Type:
• Mass Products: Economical offerings catering to the broader market.
• Premium Products: High-quality, specialized foods targeting discerning pet owners.
• Ingredient Type:
• Animal Derivatives: Ingredients sourced from animal-based materials.
• Plant Derivatives: Ingredients derived from plant-based sources.
• Distribution Channel:
• Supermarkets and Hypermarkets: Large retail outlets providing wide product accessibility.
• Specialty Stores: Stores dedicated to pet and animal care products.
• Online Stores: Digital platforms facilitating convenient purchase and delivery.
• Others: Includes alternative retail channels expanding market reach.

Regional Insights

The Vietnam cat food market covers major regions including Northern Vietnam, Central Vietnam, and Southern Vietnam. The report provides comprehensive regional analysis, though specific market share or CAGR by region is not explicitly detailed. These regions collectively contribute to the overall market growth driven by urbanization and increasing pet ownership.

Recent Developments & News

In July 2023, Diana Unicharm expanded its presence into Vietnam's pet food market by launching the Silver Spoon cat food brand after receiving approval from Unicharm Corporation. This strategic move aims to capitalize on the steady growth of the Southeast Asian pet care sector and aligns with Diana Unicharm's goal of achieving USD 1 Billion in revenue by 2030.

Competitive Landscape

The competitive landscape of the industry has also been examined along with the profiles of the key players.

Customization Note

If you require any specific information that is not covered currently within the scope of the report, we will provide the same as a part of the customization.

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