Vietnam Beauty Devices Market Size, Share and Report 2033

Market Overview

The Vietnam beauty devices market size was USD 223.20 Million in 2024 and is projected to reach USD 832.50 Million by 2033, growing at a CAGR of 15.75% during 2025-2033. Growth is driven by the expansion of e-commerce platforms, adoption of smart home and IoT technologies, and government initiatives promoting sustainability and digital transformation within the beauty sector. This growth is making beauty devices increasingly accessible to Vietnamese consumers. 

Study Assumption Years

• Base Year: 2024
• Historical Year/Period: 2019-2024
• Forecast Year/Period: 2025-2033

Vietnam Beauty Devices Market Key Takeaways

• Current Market Size: USD 223.20 Million in 2024
• CAGR: 15.75% (2025-2033)
• Forecast Period: 2025-2033
• The market is propelled by the rapid expansion of e-commerce and social commerce platforms.
• Rising adoption of smart home and IoT technologies is driving consumer engagement.
• Government initiatives promoting sustainability and digital transformation boost market share.
• Increased consumer focus on skincare, anti-aging, and personal grooming enhances demand.
• At-home beauty solutions are gaining traction, especially post-pandemic.

Sample Request Link: https://www.imarcgroup.com/vietnam-beauty-devices-market/requestsample

Market Growth Factors

The rapid rise in e-commerce sales channels such as marketplaces and social commerce in Vietnam is also increasing the demand for beauty devices, giving consumers easier access to the products and more options to choose from. For instance, price transparency, product education, and influencer content to drive purchases, attractive discounts, and easy EMI options even for premium products, changing the way technology-savvy young shoppers purchase their devices, and hence, gives a distinct direction for this business to grow.

According to the report, the growth of the Vietnam beauty and wellness devices market is driven by the increasing demand for smart home & IoT products and technology-savvy consumers' willingness to adopt technology-enabled beauty devices. The convenience, customization and multi-tasking features of beauty devices, as well as the new generation of the working population and women wanting salon-like results at home to stay youthful, has been identified as a reason for the expected growth of the beauty devices market over time.

The beauty devices market is also driven by government initiatives to promote sustainability and the digitization of the beauty industry by encouraging players in the industry to adopt more sustainability practices and digitization solutions. The government promotes digital shopping and sustainable products by creating the right policy environment, which helps to improve the market reach of manufacturers and retailers.

Market Segmentation

• Product Type:
• Acne Devices: Devices specially designed for treating acne-prone skin, offering targeted solutions.
• Hair Removal Devices: Tools used for reducing or removing unwanted hair effectively.
• Hair Growth Devices: Devices that stimulate hair follicles to promote hair growth.
• Cleansing Devices: Devices that aid in deep cleaning and purifying the skin.
• Oxygen and Steamer Devices: Products that provide oxygen therapy and steam treatment for skin health.
• Rejuvenation Devices: Devices aimed at skin rejuvenation and anti-aging effects.
• Others: Other miscellaneous beauty devices not classified under the main categories.
• Portability:
• Pocket-Sized/Handheld Device: Compact, portable devices designed for user convenience and mobility.
• Fixed: Devices that are stationary and typically used in professional or home settings.
• Mode of Operation:
• Electric and Battery Operated: Devices powered by electricity or batteries for automated operation.
• Manual: Devices that require manual effort for use.
• Gender:
• Female: Beauty devices designed or marketed specifically for female consumers.
• Male: Beauty devices designed or marketed specifically for male consumers.
• Application:
• Salon: Devices used in professional salon environments.
• Spa: Devices applied in spa settings for therapeutic and beauty treatments.
• Home: Devices intended for personal use at home.
• Others: Other applications of beauty devices outside the main categories.
• Region:
• Northern Vietnam
• Central Vietnam
• Southern Vietnam

Regional Insights

Northern Vietnam, Central Vietnam, and Southern Vietnam are the major regional markets analyzed. Specific statistics such as market share or CAGR by these regions are not provided in the source. The report highlights comprehensive coverage of these key geographical areas to understand market dynamics across the country.

Competitive Landscape

The competitive landscape of the industry has also been examined along with the profiles of the key players.

Market Report Coverage

• Base Year of the Analysis: 2024
• Historical Period: 2019-2024
• Forecast Period: 2025-2033
• Units: Million USD
• Scope: Exploration of Historical Trends and Market Outlook, Industry Catalysts and Challenges, Segment-Wise Historical and Future Market Assessment.
• Product Type Covered: Acne Devices, Hair Removal Devices, Hair Growth Devices, Cleansing Devices, Oxygen and Steamer Devices, Rejuvenation Devices, Others.
• Portability Covered: Pocket-Sized/Handheld Device, Fixed.
• Modes of Operation Covered: Electric and Battery Operated, Manual.
• Gender Covered: Female, Male.
• Applications Covered: Salon, Spa, Home, Others.
• Regions Covered: Northern Vietnam, Central Vietnam, Southern Vietnam.
• Customization Scope: 10% Free Customization.
• Post-Sale Analyst Support: 10-12 Weeks.
• Delivery Format: PDF and Excel through Email. Editable versions available on special request.

Ask Analyst for Customization

If you require any specific information that is not covered currently within the scope of the report, we will provide the same as a part of the customization.

About Us

IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

Contact Us

IMARC Group,

134 N 4th St. Brooklyn, NY 11249, USA,

Email: sales@imarcgroup.com,

Tel No: (D) +91 120 433 0800,

United States: +1-201971-6302