United States Online Gambling Market Share, Size, In-Depth Insights, Trends Report by 2026-2034

IMARC Group has recently released a new research study titled “United States Online Gambling Market Report by Game Type (Sports Betting, Casino, and Others), Device (Desktop, Mobile, and Others), and Region 2026-2034”, offers a detailed analysis of the market drivers, segmentation, growth opportunities, trends and competitive landscape to understand the current and future market scenarios.

United States Online Gambling Market Overview

The United States online gambling market size reached USD 11.8 Billion in 2025. The market is projected to reach USD 22.8 Billion by 2034, exhibiting a growth rate (CAGR) of 7.33% during 2026-2034. The market is driven by escalating state-level legalizations, developments in mobile technologies, and increasing consumer tolerance for digital betting sites. Improved user experience, safer transactions, and personalized content targeting are drawing a broader audience of players. Integration of cutting-edge technologies like AI, live dealers, and real-time analysis further drives engagement. With operators expanding to address increasing demand, these advancements all add to the increasing United States online gambling market share.

Key Market Highlights – United States Online Gambling Market

✔ The United States online gambling market is experiencing rapid expansion as regulatory changes and legalization across multiple states enable broader participation in digital wagering activities.

✔ Growing consumer preference for convenient and accessible entertainment options is driving increased engagement with online casinos, sports betting, and mobile gaming platforms.

✔ Expansion of sports betting legalization and mobile wagering apps has significantly boosted market uptake, especially during major professional and collegiate sports seasons.

✔ Technological advancements in secure payment systems, geolocation services, and real-time streaming are enhancing user trust and overall platform experience.

✔ Rising adoption of mobile and web-based platforms is enabling users to place bets anytime, increasing daily active users and wagering frequency.

✔ Strategic partnerships between gaming operators, sports leagues, and media outlets are strengthening brand visibility and consumer outreach.

✔ Enhanced focus on responsible gaming tools and awareness initiatives is helping address user safety concerns and regulatory compliance.

✔ Expansion of digital marketing efforts and loyalty programs is driving customer retention and repeat play across key demographic segments.

✔ Continued integration of data analytics and personalized recommendations is improving user engagement and tailored gaming experiences.

✔ The growing appeal of e-sports betting and fantasy sports leagues is attracting younger audiences and diversifying online gambling revenue streams.

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Trends in the United States Online Gambling Market

Several key trends are emerging within the United States online gambling market, reflecting the ongoing evolution of gaming preferences and regulatory landscapes. One notable trend is the rise of social gambling platforms that allow users to engage in gaming experiences without the need for real money wagers.

As the market approaches 2026, these platforms are gaining traction, appealing to a younger demographic that values social interaction and entertainment. Additionally, the integration of gamification elements, such as rewards systems and interactive challenges, is enhancing user engagement and retention, encouraging players to return to platforms frequently.

Moreover, the focus on responsible gambling is becoming increasingly important, with operators implementing tools and resources to promote safe gaming practices. This includes self-exclusion options, deposit limits, and educational resources about responsible gambling. These trends indicate a dynamic landscape for the United States online gambling market, where social engagement, gamification, and a commitment to responsible gaming will play critical roles in shaping future growth and consumer loyalty.

Market Dynamics of the United States Online Gambling Market

Expansion of Legalization and Regulation

The United States online gambling market is experiencing significant growth driven by the expansion of legalization and regulation across various states. In recent years, numerous states have enacted legislation to legalize online gambling, including sports betting, poker, and casino games, following the repeal of the Professional and Amateur Sports Protection Act (PASPA) in 2018.

This shift has opened up new revenue streams for state governments and created a competitive landscape for online gambling operators. The overall United States online gambling market size is expected to expand as more states recognize the economic benefits of regulated online gambling, including increased tax revenues and job creation. Additionally, the establishment of regulatory frameworks ensures consumer protection and responsible gambling practices, further boosting public confidence in online gambling platforms.

 As more states move towards legalization, the market will likely see a surge in participation, driving demand for diverse online gambling options and innovative gaming experiences.

Technological Advancements and User Experience

Another significant dynamic influencing the United States online gambling market is the rapid technological advancements that enhance user experience and engagement. The integration of cutting-edge technologies, such as virtual reality (VR), augmented reality (AR), and artificial intelligence (AI), is transforming the way players interact with online gambling platforms.

 These innovations offer immersive gaming experiences that replicate the excitement of physical casinos, attracting a broader audience. The overall United States online gambling market growth will be significantly impacted by the increasing demand for mobile-friendly platforms and seamless payment solutions, allowing users to gamble conveniently from their smartphones and tablets. Furthermore, advancements in data analytics enable operators to personalize gaming experiences, tailoring promotions and recommendations to individual player preferences. As technology continues to evolve, online gambling platforms are expected to become more sophisticated, driving higher levels of user engagement and retention.

Increased Popularity of Online Sports Betting

The increasing popularity of online sports betting is a crucial dynamic shaping the United States online gambling market. With the legalization of sports betting in many states, more consumers are turning to online platforms to place bets on their favorite teams and events. This trend is fueled by the growing interest in sports and the convenience of accessing betting services from anywhere at any time. The overall United States online gambling market size is expected to grow as sports betting becomes a mainstream activity, supported by strategic partnerships between online gambling operators and sports leagues.

Additionally, the availability of live betting options and in-game wagering enhances the excitement for bettors, further driving participation. As the market approaches 2026, the combination of increased sports viewership and the appeal of interactive betting experiences will continue to boost the demand for online sports betting platforms, solidifying their role in the broader online gambling ecosystem.

United States Pharmacy Market Segmentation:

Breakup by Game Type:

• Sports Betting
  • Football
  • Horse Racing
  • E-Sports
  • Others
• Casino
  • Live Casino
  • Baccarat
  • Blackjack
  • Poker
  • Slots
  • Others
• Others

Breakup by Device:

• Desktop
• Mobile
• Others

Breakup by Region:

• Northeast
• Midwest
• South
• West

Competitive Landscape:

·         The competitive landscape of the industry has also been examined along with the profiles of the key players.

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Latest News and Developments:

• In June 2025, Kintex Ventures LLC debuted Sixty6 Casino, another player in the U.S. sweepstakes gambling industry. With more than 500 classic and new slot titles available, Sixty6 welcomes players with 75,000 Gold Coins and 2 Sweeps Coins as a sign-up bonus, hoping to entice newbies with daily rewards and active promotions.
• In May 2025, Fanatics rolled out a stand-alone online casino app in four states in the U.S., its deeper foray into the gambling industry. Using its 100-million user base and loyalty program, the company positions itself as a serious threat to DraftKings and FanDuel in the crowded online casino space.

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