United States Lingerie Market Size, Share, Industry Overview, Trends and Forecast 2026-2034

IMARC Group has recently released a new research study titled “United States Lingerie Market Report by Product Type (Brassiere, Knickers or Panties, Shapewear, and Others), Material (Cotton, Silk, Satin, Nylon, and Others), Price Range (Economy, Premium), Distribution Channel (Mass Merchandizers, Specialized Stores, Online Stores, and Others), and Region 2026-2034”, offers a detailed analysis of the market drivers, segmentation, growth opportunities, trends and competitive landscape to understand the current and future market scenarios.

Market Overview

The United States lingerie market size reached USD 23.3 Billion in 2025. It is expected to grow to USD 35.2 Billion by 2034, achieving a CAGR of 4.70% during the forecast period from 2026 to 2034. Growth is driven by evolving fashion trends, the rise of online shopping platforms, increasing demand for personalized lingerie, growing health awareness, and celebrity collaborations.

Study Assumption Years

●     Base Year: 2025

●     Historical Year/Period: 2020-2025

●     Forecast Year/Period: 2026-2034

United States Lingerie Market Key Takeaways

●     Current Market Size: USD 23.3 Billion (2025)

●     CAGR: 4.70%

●     Forecast Period: 2026-2034

●     The lingerie category includes delicate and intricate women's garments such as undergarments, sleepwear, and lightweight robes made from fabrics like lace, silk, satin, lycra, charmeuse, and chiffon.

●     The market benefits from growing demand for personalized and tailor-made lingerie catering to diverse body types.

●     Increasing health consciousness is propelling demand for sports and wellness-oriented lingerie.

●     Sustainability efforts have led to a focus on eco-friendly lingerie production.

●     Celebrity endorsements are elevating lingerie as a fashion statement, boosting market growth.

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United States Lingerie Market Growth Factors

The United States lingerie market growth is supported by continuous fashion cycles and the evolution of lingerie from a niche category into an integral part of everyday apparel, with no direct substitutes, sustaining consistent consumer demand. Another important driver of growth has been online shopping. Demand increases for personalized products. This fuels growth. Lingerie can be tailored, customized, or bespoke for different body types. This is another factor.

To consumers becoming more health-conscious, there is a growing demand for sports or health-oriented lingerie. New fabrics make these garments. The garments focus on comfort, attractiveness, and improved design. The market has also benefited because of the growth in sustainability trends, with environmental conscious buyers calling for eco-friendly lingerie from manufacturers.

Celebrity and lingerie brand collaborations happen more and more. These, along with rising disposable incomes and consumers' trend of purchasing luxury items, have driven the growth of lingerie into a mainstream fashion accessory. This has been supported by targeted marketing, education on the fit and quality of underwear, and the normalizing of all body shapes and sizes, all of which have improved consumer awareness and availability of underwear for all body types.

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United States Lingerie Market Segmentation

Breakup By Product Type:

●     Brassiere: Intimate apparel designed to provide support and shape to the bust, offered in diverse styles and designs.

●     Knickers or Panties: Undergarments designed for comfort and daily wear, available in multiple fabrics and fits.

●     Shapewear: Specialized lingerie aimed at body shaping and contouring for enhanced appearance.

●     Others: Other lingerie products that do not fall under the main categories, addressing varied consumer preferences.

Breakup By Material:

●     Cotton: A natural fiber preferred for comfort and breathability in lingerie.

●     Silk: A luxurious fabric known for its smooth texture and elegance.

●     Satin: A glossy fabric offering a sleek and attractive appearance.

●     Nylon: A synthetic material valued for its durability and elasticity.

●     Others: Additional materials used in lingerie manufacturing catering to specific functional or aesthetic needs.

Breakup By Price Range:

●     Economy: Lingerie products offered at affordable price points targeting cost-conscious consumers.

●     Premium: High-quality and often designer lingerie with superior materials and craftsmanship.

Breakup By Distribution Channel:

●     Mass Merchandizers: Large retail chains distributing lingerie products to a broad consumer base.

●     Specialized Stores: Retailers focusing exclusively on lingerie or intimate apparel.

●     Online Stores: E-commerce platforms providing convenient access to lingerie with wide selection.

●     Others: Additional channels including boutiques and department stores servicing niche markets.

Regional Insights

The report identifies the major regional markets within the United States as Northeast, Midwest, South, and West. The analysis covers all significant regional segments; however, specific dominant region statistics or market share values are not provided in the source.

Summary: The United States lingerie market is comprehensively analyzed across major regions including Northeast, Midwest, South, and West, facilitating detailed regional market insights for the forecast period from 2026 to 2034.

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Competitive Landscape

The market research report covers a comprehensive competitive landscape analysis including market structure, key player positioning, winning strategies, competitive dashboards, and company evaluation quadrants. Detailed profiles of all major companies have been provided.

If you require any specific information that is not covered currently within the scope of the report, we will provide the same as a part of the customization.

Market Report Coverage

●     Base Year of the Analysis: 2025

●     Historical Period: 2020-2025

●     Forecast Period: 2026-2034

●     Units: Billion USD

●     Scope: Exploration of historical and forecast trends, industry catalysts and challenges, segment-wise historical and predictive market assessments

●     Product Type: Brassiere, Knickers or Panties, Shapewear, Others

●     Material: Cotton, Silk, Satin, Nylon, Others

●     Price Range: Economy, Premium

●     Distribution Channel: Mass Merchandizers, Specialized Stores, Online Stores, Others

●     Regions: Northeast, Midwest, South, West

●     Customization Scope: 10% Free Customization

●     Post-Sale Analyst Support: 10-12 Weeks

●     Delivery Format: PDF and Excel through Email (editable version available on request)

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