United States Blueberry Market Trends, Drivers, and Growth Opportunities 2025-2033

IMARC Group has recently released a new research study titled “United States Blueberry Market Size, Share, Trends and Forecast by Application, Distribution Channel, Packaging Type, and Region, 2025-2033”, offers a detailed analysis of the market drivers, segmentation, growth opportunities, trends and competitive landscape to understand the current and future market scenarios.

Market Overview

The United States blueberry market size was valued at USD 3.49 Billion in 2024 and is projected to reach USD 5.57 Billion by 2033, exhibiting a CAGR of 5.16% over the forecast period from 2025 to 2033. This growth is driven by increased demand for healthy foods, expansion of processed and packaged blueberry products, domestic production growth, rising online and direct-to-consumer sales, and the adoption of sustainable farming practices. These factors ensure year-round supply, ease of consumer access, and market expansion.

Study Assumption Years

●     Base Year: 2024

●     Historical Year/Period: 2019-2024

●     Forecast Year/Period: 2025-2033

United States Blueberry Market Key Takeaways

●     Current Market Size: USD 3.49 Billion in 2024

●     CAGR: 5.16% from 2025 to 2033

●     Forecast Period: 2025-2033

●     Expanding blueberry cultivation in states like California, Oregon, Washington, Georgia, and Florida ensures year-round supply.

●     Innovations in precision agriculture, irrigation, and sustainable farming enhance productivity while reducing costs.

●     E-commerce and direct-to-consumer sales channels via platforms like Amazon Fresh, Walmart+, and Instacart are transforming product distribution.

●     Increased organic and regenerative farming practices expand consumer access to high-quality blueberries.

●     Enhanced packaging, such as Pearl Sort's Blue Pearl sorter, is revolutionizing the blueberry packaging sector.

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Market Growth Factors

The U.S. blueberry market growth is strongly influenced by rising consumer demand for healthy and functional foods. Increases in processed and packaged blueberry products, such as freeze-dried, powdered, and puree forms used in bakery items, confectionery, beverages, and snacks, drive market expansion. The introduction of novel products like Sun-Maid Growers of California's Blueberry & Vanilla Yogurt Covered Raisins exemplifies this growing trend. The focus on clean-label and organic products further amplifies this growth.

Growth in domestic production enhances supply chain efficiency, ensuring year-round availability. Key blueberry cultivating states include California, Oregon, Washington, Georgia, and Florida. Advancements in precision farming, irrigation, controlled-environment agriculture, and sustainable farming practices help optimize yields while reducing environmental impacts. Government-backed research initiatives and cooperative networks among growers stabilize prices and ensure consistent blueberry supply nationally and for export.

Expanding online and direct-to-consumer sales channels significantly transform blueberry distribution. E-commerce platforms like Amazon Fresh, Walmart+, and Instacart provide convenient home delivery of fresh and frozen blueberries. Farm-to-table subscription services, meal kits, and digital grocery enhance accessibility, especially for organic and specialty varieties. The shift toward contactless shopping and data-driven marketing, including influencer engagements, strengthens consumer outreach and boosts sales growth.

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Market Segmentation

Analysis by Application:

●     Food Industry: Dominates due to rising demand for processed and frozen blueberries in bakery, confectionery, cereals, and snack foods. Blueberries add natural sweetness and antioxidants, enhancing appeal in muffins, granola bars, jams, and sauces.

●     Beverages Industry: Growing blueberry use driven by demand for functional and plant-based drinks including smoothies, flavored waters, sports drinks, and herbal teas. Blueberry extracts, concentrates, juices, and alcoholic beverage flavors are increasingly popular.

●     Pharmaceutical Industry: Blueberry-derived compounds are used in nutraceuticals, dietary supplements, and medicinal products for cognitive, cardiovascular, anti-inflammatory, and preventive health benefits.

●     Cosmetics Industry

●     Agricultural Industry

Analysis by Distribution Channel:

●     Supermarkets and Hypermarkets: Hold the largest share due to wide product variety, bulk purchases, and promotional strategies. Leading chains include Walmart, Kroger, and Costco.

●     Convenience Stores: Significant share driven by on-the-go snacking trends and demand for grab-and-go healthy options; retailers include 7-Eleven, Wawa, and Sheetz.

●     Online Retail: Rapidly growing share due to e-commerce and DTC models offering home delivery and specialty varieties.

●     Specialty Stores

●     Others

Analysis by Packaging Type:

●     Cans: Popular for long shelf life and convenience in baking, desserts, and preserves; value supported by BPA-free and sustainable packaging advances.

●     Cartons: Dominate fresh blueberry segment with eco-friendly, breathable packaging that maintains quality; preferred by retailers focused on sustainability.

●     Bags: Lead in frozen blueberry market due to resealable, portion-controlled packaging favored for smoothies, baking, and meal prep; sustainability innovations contribute to growth.

●     Plastic Containers

●     Cups

●     Tubs

Regional Insights

The Northeast drives the U.S. blueberry market with strong consumer demand in cities like New York, Boston, and Philadelphia. Local sourcing from New Jersey, known as the "Blueberry Capital of the World," supports the region. It benefits from a robust food processing industry creating blueberry snacks, bakery items, and beverages. Well-developed cold storage infrastructure ensures year-round supply. This regional strength aligns with consumer preference for fresh and organic blueberries.

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Recent Developments & News

In June 2024, Naturipe Farms announced the launch of a new premium-quality blueberry variety in its Sweet Selections line with exceptional flavor characteristics. In July 2024, AC Foods introduced Betterful, a brand of organic-certified, regenerative blueberries focused on rebuilding functional landscapes and recovering natural resources. These announcements highlight innovations in product offerings and sustainability within the U.S. blueberry market.

Key Players

●     Driscoll’s

●     Naturipe Farms

●     Hortifrut

●     Rainier Fruit

●     Wish Farms

Competitive Landscape

The market research report covers a comprehensive competitive landscape analysis including market structure, key player positioning, winning strategies, competitive dashboards, and company evaluation quadrants. Detailed profiles of all major companies have been provided.

If you require any specific information that is not covered currently within the scope of the report, we will provide the same as a part of the customization.

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