United Kingdom Gaming Market Size, Share Growth, and Insights, Forecast, 2025-2033

Market Overview

The United Kingdom gaming market size reached USD 7.9 Billion in 2024 and is expected to grow to USD 15.6 Billion by 2033, expanding at a CAGR of 7.9% during 2025-2033. Growth is driven by rising internet penetration, mobile gaming popularity, technological advancements, a strong esports scene, and increased consumer entertainment spending. The UK ranks as Europe's largest gaming market and sixth largest worldwide by revenue.

Study Assumption Years

• Base Year: 2024
• Historical Years: 2019-2024
• Forecast Period: 2025-2033

United Kingdom Gaming Market Key Takeaways

• The UK gaming market size was USD 7.9 Billion in 2024.
• The market is expected to grow at a CAGR of 7.9% from 2025 to 2033.
• IMARC Group forecasts the market to reach USD 15.6 Billion by 2033.
• The UK gaming market is the largest in Europe and ranks sixth worldwide by revenue.
• Mobile gaming adoption, strong console demand, and esports popularity are key growth drivers.
• Technological innovations such as VR and AR are enhancing gaming experiences.

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Market Growth Factors

The UK gaming market is growing fast. This growth comes from big tech advances, especially in virtual reality (VR) and augmented reality (AR). Sony launched the PS VR 2 headset in February 2023. It’s made for the PlayStation 5 console. In August 2023, Sandbox VR opened the UK's largest venue outside London. This place has fun games like "Seekers of the Shard: Dragonfire" and a replica of "Squid Game." These features make the gaming experience more immersive and engaging, helping the online gaming world grow.

The widespread adoption of smartphones has been a major growth factor. In 2023, 87% of UK adults own a smartphone, with 96% ownership among 16- to 24-year-olds, while 69% of those over 65 own smartphones. The UK has about 66.11 million internet users, representing 98% of the population. Mobile internet users reached an estimated 60.2 million in 2023. Mobile gaming is popular, with an average daily smartphone use of 4 hours and 14 minutes. Its ease of access makes it especially appealing to younger users.

Competitive gaming and esports also contribute significantly. Esports is becoming mainstream through professional tournaments, university leagues, and grassroots competitions. Sponsorships from major brands and football clubs enhance credibility and exposure. Streaming platforms like Twitch and YouTube Gaming enable players to grow international audiences. Esports is now seen as a form of entertainment and a career option. A strong player pipeline and rising advertiser interest are changing the UK's entertainment scene.

Market Segmentation

Device Type Insights:

• Consoles: The market includes a robust demand for gaming consoles driven by next-gen hardware like PlayStation 5.
• Mobiles and Tablets: Mobile devices are expanding the gaming audience due to ease of access and widespread smartphone penetration.
• Computers: PC gaming remains a core segment, supporting diverse game genres and high-performance titles.

Platform Insights:

• Online: The online gaming segment benefits from technological improvements and increased internet penetration.
• Offline: Offline gaming continues to hold a presence for traditional play formats and console gaming.

Revenue Type Insights:

• In-Game Purchase: Purchasing virtual items and upgrades within games contributes significantly to revenue.
• Game Purchase: Revenues from purchasing full game titles remain substantial.
• Advertising: Advertising revenues generate income through in-game and platform ads.

Type Insights:

• Adventure/Role Playing Games: Popular for immersive storytelling and exploration.
• Puzzles: Casual gaming segment with broad appeal.
• Social Games: Games promoting interaction among players.
• Strategy: Games requiring tactical planning and resource management.
• Simulation: Games mimicking real-world activities.
• Others: Includes various other gaming genres.

Age Group Insights:

• Adult: The primary demographic driving consumption and engagement.
• Children: A significant user group with specific game preferences.

Regional Insights

London is noted as a significant regional market within the UK gaming industry, supported by comprehensive analysis covering other regions such as South East, North West, East of England, South West, Scotland, West Midlands, Yorkshire and The Humber, East Midlands, and Others. The report does not specify regional market shares, but London’s prominence as the capital and cultural hub positions it as dominant in the market.

Recent Developments & News

• In July 2025, British Esports secured funding to create the UK’s first dedicated Gaming and Esports Arena in Sunderland, opening in early 2026 with a 15,000 sq. ft. venue including a 200-seat theatre and broadcast studios.
• In April 2025, NetBet UK partnered with Blueprint Gaming to expand its online casino portfolio.
• In May 2024, Ukie launched the 'Ask About Games' parent hub to support families in navigating video games, with 70% of UK households owning video games.
• In July 2024, Metric Gaming partnered with Betzone to launch a new UK sportsbook venture, marking Metric’s entry into a strategic market.

Competitive Landscape

The competitive landscape of the industry has also been examined along with the profiles of the key players.

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