Turkey Glamping Market Size, Share, Trends and Forecast 2034

The Turkey Glamping Market was valued at USD 52.7 Million in 2025 and is projected to reach USD 147.26 Million by 2034. It is expected to grow at a CAGR of 12.10% during the forecast period 2026-2034. Growth is driven by rising consumer preferences for luxury outdoor travel blending nature and comfort, along with increasing demand for eco-friendly accommodations across Turkey's diverse regions.

Study Assumption Years

• Base Year: 2025
• Historical Period: 2020-2025
• Forecast Period: 2026-2034

Turkey Glamping Market Key Takeaways

• The Turkey glamping market size was USD 52.7 Million in 2025, with a projected CAGR of 12.10% to reach USD 147.26 Million by 2034.
• The 18-32 years age group dominates the market with a 40% share in 2025, driven by experiential travel preferences.
• Tents lead the accommodation type segment with a 35% share in 2025.
• Online travel agencies constitute the largest booking mode segment at 50% market share in 2025.
• The market is moderately fragmented, with both domestic and international hospitality brands expanding outdoor accommodation portfolios.

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Market Growth Factors

Expanding Tourism Infrastructure and International Visitor Growth

The Turkey tourism sector attracts significant international investments supporting glamping growth across regions. Marriott International plans to add 20 Turkish properties to its existing portfolio of approximately 50 by end of 2025. Radisson Hotel Group included seven Turkish hotels by early 2024, aiming for 100 hotels by 2030. These investments reflect confidence in Turkey's tourism trajectory, creating favorable conditions for glamping operators seeking capital and partnerships.

Rising Millennial and Gen Z Preference for Experiential Travel

Millennial and Gen Z travelers prioritize unique, immersive experiences blending nature, culture, and wellness. As of October 2024, 76% of Turkey's Gen Z use social media daily, fueling demand for visually appealing glamping stays. Sustainability awareness also drives preference for eco-friendly accommodations and flexible, customized getaways, expected to steadily increase glamping demand.

Development of Themed and Customized Stays

Glamping operators capitalize on demand for personalized experiences through wellness retreats, romantic escapes, adventure camps, and cultural stays. Tailored packages including guided activities, local cuisine, and wellness offerings enhance perceived value and profitability. Themed stays encourage repeat visits and market differentiation, supporting sustained growth across Turkey.

Market Segmentation

Age Group

• 18-32 years:Dominates with 40% market share in 2025. This segment values travel blending adventure, comfort, and social sharing, favoring unique, scenic, and digitally connected destinations. They are open to sustainable accommodations and driven by online peer recommendations.

Accommodation Type

• Tents: Lead with 35% share in 2025. Tents provide a balance of outdoor experience and comfort, are cost-effective to deploy across diverse terrains, and offer authentic luxury camping, benefiting from favorable climate and social media appeal.

Booking Mode

• Online Travel Agencies: Largest segment with 50% share in 2025. Online platforms provide easy comparison, instant booking, transparent pricing, real guest reviews, flexible cancellation, and wide visibility, particularly influencing younger travelers.

Regional Insights

• Dominant Region: Marmara drives demand due to high urban population and a culture of weekend travel. Proximity to cities facilitates short stays while lakes and forests attract eco-tourists seeking luxury nature experiences within easy reach.

Key Players

• Marriott International
• Radisson Hotel Group

Market Restraints

The Turkey glamping market faces high inflation with a 75.4% surge in May 2024, leading operators to raise prices, which may deter price-sensitive travelers and reduce competitiveness against neighboring Mediterranean markets. Seasonality limits year-round revenue, as demand peaks in summer with underutilized shoulder seasons. Emerging regions like Black Sea and Southeastern Anatolia suffer from low consumer awareness and underdeveloped marketing infrastructure.

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