It would feature all his rich mates and detail their glamorous lives, lavish spending and love of excess.
And to get it off the ground, he rounded up Sam Faiers, Mark Wright, Kirk Norcross and Amy Childs to shoot a trailer for the show – Totally Essex.
In the epic video, semi-professional footballer turned night club promoter Mark was seen bragging about buying £5,000 rounds and his pulling prowess.
He gloated: “We’re not an ugly bunch of boys either so we don’t even need to pull out that [money] as much, but the fact that we’ve got that, and we’re good looking, the girls just fly in.
“Just all round our table, on our laps, I probably couldn’t tell you one week or one night of the year we go home empty handed.”
A 21-year-old Kirk showed the cameras around his dad’s sprawling manor house estate and his own pad, boasting about dropping £1,500 on drinks for his mates on a standard night out.
Amy proudly showed off the boob job she’d got at 17 while Sam, who had just won Nuts magazine’s Babe Search 2009, was seen writhing around on a zebra bedspread sharing her glamour modelling dreams with the camera.
“It’s not like I’m going to take it to the next level and do, like, porn, or anything like that,” she said.
“Do you know what I mean? Just underwear and topless modelling.”
Brian even featured in the trailer, which he then pitched to TV execs at Lime Pictures. However, he was raging when the cast he had hand-picked suddenly showed up in another, very similar, programme titled The Only Way Is Essex – made by Lime Pictures.
He immediately accused ITV and Lime of ‘stealing’ his idea and launched a £4million lawsuit.
He said at the time: “I worked on the idea for two years, I got the cast together and pitched to the production companies. Read more----->>>>>>
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