Tissue Paper Market Share, Global Size, Growth Analysis, and Forecast 2025-2033

Market Overview

The global tissue paper market was valued at USD 77.4 Billion in 2024 and is projected to reach USD 120.4 Billion by 2033, exhibiting a CAGR of 5.0% during the forecast period 2025-2033. North America dominates the market with a share of over 28.7% in 2024, supported by rising consumer hygiene awareness, disposable incomes, and government initiatives promoting public health. This market growth is driven by increased demand for hygienic and eco-friendly products in homes, offices, and commercial sectors.

Study Assumption Years

• Base Year: 2024
• Historical Year/Period: 2019-2024
• Forecast Year/Period: 2025-2033

Tissue Paper Market Key Takeaways

• The global tissue paper market size was USD 77.4 Billion in 2024.
• The market is estimated to grow at a CAGR of 5.0% during 2025-2033.
• The forecast period for market growth spans from 2025 to 2033.
• North America holds the largest market share of over 28.7% in 2024, driven by consumer awareness and disposable incomes.
• The United States accounts for 83.40% share within North America and plays a critical role in market dynamics and waste management.
• There is a rising demand for sustainable and eco-friendly tissue paper products globally, fueled by consumer preference and environmental concerns.

Sample Request Link: https://www.imarcgroup.com/tissue-paper-market/requestsample

Market Growth Factors

The tissue paper market growth is primarily driven by the increasing consumer demand for hygiene and sanitation products. Consumers are prioritizing tissue paper products such as facial tissues, toilet paper, and paper towels for personal and public hygiene due to heightened awareness about cleanliness. This trend is heightened by global health concerns, making disposable and convenient solutions more essential for daily use in homes, offices, and public spaces.

Commercial and institutional sectors, including hospitality, healthcare, and food services, significantly stimulate tissue paper demand. These sectors maintain high hygiene standards that require constant usage of tissue paper for hand-drying and surface cleaning. Factors like population growth, urbanization, and improving living standards further increase the consumption of tissue paper products, particularly in hotels, restaurants, hospitals, and public facilities.

Sustainability and environmental awareness are increasingly influencing market growth. Consumers are demanding eco-friendly products made from recycled materials and biodegradable fibers like bamboo. Manufacturers are adopting sustainable packaging and reducing environmental footprints in production to meet this demand. For instance, companies like Reel offer 100% bamboo toilet paper and paper towels, reflecting growing consumer preference for environmentally responsible products and contributing to market expansion.

Market Segmentation

Analysis by Product:

• Paper Napkin: Largest segment in 2024 with approximately 34.9% market share, driven by demand from hospitality and food service industries.
• Paper Towel
• Facial Tissue
• Toilet Paper
• Wrapping Tissue
• Others

Analysis by Raw Material:

• Recovered Fiber: Largest raw material segment due to sustainability and cost-efficiency, derived from post-consumer paper products.
• Wood Free
• Wood Containing

Analysis by Application:

• Commercial: Holds 54.3% market share in 2024, with broad use in restaurants, hotels, hospitals, and offices where hygiene is critical.
• Household

Analysis by Distribution Channel:

• Supermarkets & Hypermarkets: Largest segment with 45.0% share, benefiting from bulk buying and widespread availability of tissue paper products.
• Convenience Stores
• Online Stores
• Others

Regional Insights

North America dominates the tissue paper market with over 28.7% share in 2024, fueled by rising demand for sustainable and eco-friendly alternatives. Consumer awareness regarding environmental issues like deforestation is shifting preferences towards biodegradable and recycled tissue products such as bamboo-based tissues. The region, especially the United States and Canada, is experiencing growth in premium segments driven by higher disposable incomes and the increasing popularity of hygiene products like wet wipes.

Recent Developments & News

• In December 2024, Gayatrishakti Paper & Boards entered the Indian tissue paper market with the launch of the AHEAD tissue machine supplied by Toscotec.
• In May 2024, Who Gives A Crap introduced 100% recycled fiber toilet paper available at Whole Foods Market in several US locations.
• In June 2023, Essity launched a Cushelle product offering 50% more sheets per roll across multiple collections to enhance cost-effectiveness and environmental friendliness.
• In July 2022, Sainsbury’s released double-length toilet rolls using 30% less plastic and twice as many sheets per roll to reduce plastic waste.

Key Players

• Asia Pulp and Paper Group (APP)
• Georgia-Pacific LLC
• Kimberly-Clark Corporation
• Procter & Gamble Company
• Hengan International Group Company Limited
• CMPC S.A.
• Cascades, Inc.
• Jukebox Print Inc.
• Paper Mart Inc.
• Svenska Cellulosa AB
• Unicharm Corporation

If you require any specific information that is not covered currently within the scope of the report, we will provide the same as a part of the customization.

👉Get Custom Market Research for Your Business👈

About Us

IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

Contact Us

IMARC Group,

134 N 4th St. Brooklyn, NY 11249, USA,

Email: sales@imarcgroup.com,

Tel No: (D) +91 120 433 0800,

United States: +1-201971-6302