During the onset of a trade show, companies look for exhibition stand designers who make their booth stand out from the rest. However, there is an organizational method for planning before you can reach your desired outcome. Though one is usually aware of the basics, a precise plan is discussed below to increase the possibilities of one's success in trade shows.
What Factors to Consider Before Consulting a Booth Builder?
Most of us think that going to**** the exhibition booth designers will solve all of our problems. However, you must first understand that they are only responsible for bringing your vision to life. So if your vision is not clear, it can impact the performance of your booth. So the points you should consider before signing the contract with your builder are stated as follows:
1. Decide your Core Objective
Exhibition booth contractors offer to build your stand in different dimensions, and one often gets confused about which sizes to go for. To gain clarity, look at the purpose of your trade show. Are you planning to launch a new product or gain exposure for an already existing product? Based on that, the contractor can make an accurate estimate of what size would suit you best.
2. Think of Designs that Appeal to your Audience
The rule of running a successful business is to always think of your core audience and genre. If your theme does not match the images associated with your product, it can lead to adverse outcomes. For example, a healthcare booth should project a pristine environment with a fresh fragrance rather than bold color highlights equipped with multiple VR screens.
How does the Process of customising a Booth begin?
Once you convey your idea while considering the above guidelines to the exhibition booth designers, they will begin to take action. If you are worried about whether they will accurately represent your vision, the following aspects of stand customization are discussed below for your convenience.
1. 3D Map Design
Before rendering a 3D blueprint, a 2D floor plan is made to determine the entry points, product placement and visitor flow paths. Then the designers choose the visual theme they will use to form the core framework of your booth.
The lighting settings are also taken into consideration to align with your brand personality. Then a 3D model is rendered through software, accurately depicting its appearance, props and layouts that will be built in real time by professionals.
2. Supply of Raw Materials
Based on your customised design, the materials that will be used are determined. For instance, aluminum profiles are used for modular systems, while heavy, large-sized booths aimed to increase visibility will use steel frames.
3. Graphic Production
Logos and posters are generated by exhibition booth designers, which will be attached at strategic positions to reinforce the concept of brand anchoring. For clarity, the messages and slogans are made bold and simple so that they can be read from a distance.
4. Lighting and Technology Integration
Lighting is used to cleverly highlight your brand logo, your product, and its essential information. Display screens using augmented reality are used to provide an attractive demonstration to engage the audience.
If you have opted for a bigger dimension, separate pathways are made for lounges for VIP investors for a special screening of your product. All these pathways are differentiated through the placement of lights and signboards.
5. On-site Supervision and Dismantling
If you are opting for modular stands, on-site technical assistance is necessary for assembling different segments. For customized stands, backup units of exhibition booth contractors are needed to take prompt action in case of any emergency structural problem. Hence, such support is often provided so that you can give your complete focus to fulfilling the objective of product recognition in the market.
What more can I do to Ensure My Exhibition Goes Well?
If your exhibition booth designers and contractors follow the above-mentioned points, you can be assured your booth will be unique. However, to further ensure nothing goes wrong from your side, the following tips are given:
● Train Your Staff: The design of your booths can bring the crowds to your booths, but it is the job of your staff to make them stay. Thoroughly train your staff about your products so that they can answer any queries raised by the visitor. Polite and respectful behaviour makes the visitor feel more welcome, and keep a stock of basic refreshments like water for their convenience.
● Contact a Reputable Exhibition Booth Builder: Various exhibition booth builders are available on an online site. However, to sort out the best, look for a history of experience and check the companies they have collaborated with. Also, verify third-party positive reviews about a customer-centric approach before signing a contract with them.
Conclusion
The success of your booth in trade shows is all about being noticed and generating leads. Hence, contact credible exhibition booth designers who will accurately display your brand's vision through their work. By adhering to the following guide, you can create a customised booth that doesn't just meet your standards but tells a story of perfection and convenience.