The Future of Smart Landscaping in America :United States Lawn Mowers Market

United States Lawn Mowers Market Size and Forecast 2025–2033

The United States lawn mowers market is entering a period of sustained expansion, driven by technological innovation, sustainability awareness, and the cultural importance of well-maintained outdoor spaces. According to Renub Research, the market is projected to grow from US$ 9.64 billion in 2024 to US$ 15.91 billion by 2033, registering a CAGR of 5.73% between 2025 and 2033.

This growth reflects not only increasing demand for lawn care equipment but also a broader shift toward automation, eco-friendly power systems, and smart home integration. Across residential neighborhoods, commercial landscapes, and public green spaces, lawn mowing solutions are becoming more efficient, intelligent, and environmentally responsible.

Industry Overview

Lawn mowers are essential landscaping machines designed to trim grass to uniform heights across residential lawns, commercial grounds, sports fields, parks, and institutional properties. Over time, the product landscape has expanded from manual push mowers to include walk-behind models, riding mowers, zero-turn equipment, and robotic units.

Modern lawn mowers incorporate advanced features such as adjustable cutting heights, self-propulsion systems, energy-efficient motors, GPS navigation, app-based controls, and low-emission power sources. These advancements are helping users achieve precision, convenience, and sustainability.

As outdoor living areas gain prominence and landscaping becomes integral to property value and lifestyle aesthetics, lawn mowers remain central to maintaining healthy and visually appealing green spaces.

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Market Growth Drivers

Technological Advancement and Automation

Technology is a primary catalyst behind the growth of the U.S. lawn mowers market. Smart and automated models are transforming traditional lawn maintenance into a streamlined, efficient process.

Robotic lawn mowers equipped with sensors, GPS guidance, and smartphone connectivity allow homeowners to schedule and monitor mowing remotely. Artificial intelligence and IoT integration enable predictive maintenance alerts and energy optimization.

Battery-powered and electric mowers are increasingly replacing gasoline models due to their quieter operation and reduced emissions. Faster charging capabilities, longer battery life, and ergonomic designs further enhance consumer appeal.

For commercial landscapers, automation reduces labor dependency and improves consistency across large properties. As innovation continues, smart and connected equipment is becoming a standard rather than a luxury.

Growing Landscaping and Home Improvement Trends

The growing emphasis on outdoor living and home improvement is significantly boosting demand for lawn mowers. Homeowners are investing more in garden design, lawn care, and outdoor recreational spaces.

In suburban communities, well-maintained lawns are closely associated with property value and neighborhood standards. Social trends promoting wellness, sustainability, and outdoor leisure have amplified this focus.

Commercial landscaping is also expanding. Resorts, corporate campuses, sports complexes, and municipalities require professional-grade mowing solutions to maintain extensive green areas. Professional lawn care service providers depend on durable, high-performance machines to meet operational demands.

Seasonal maintenance cycles and environmental awareness further encourage adoption of energy-efficient and low-noise equipment.

Rising Demand for Eco-Friendly and Smart Solutions

Environmental responsibility is reshaping consumer purchasing decisions. Concerns about carbon emissions and fuel consumption are accelerating the shift toward electric and battery-operated lawn mowers.

Cordless systems reduce maintenance requirements and eliminate fuel-related costs. Smart connectivity allows users to customize mowing schedules, monitor battery levels, and optimize energy usage.

Manufacturers are focusing on recyclable materials, sustainable design practices, and improved battery technologies to meet evolving consumer expectations. This shift aligns with broader climate goals and state-level environmental initiatives, supporting long-term industry growth.

Market Challenges

High Initial Investment and Maintenance Costs

Despite their advantages, advanced lawn mowers—particularly robotic and ride-on models—require higher upfront investment. For price-sensitive consumers, this can limit adoption.

Ongoing expenses such as battery replacement, software updates, blade maintenance, and repair services also add to the total cost of ownership. Additionally, some users perceive technologically advanced models as complex to operate or maintain.

Manufacturers are working to reduce costs through innovation, improved production efficiency, and user-friendly designs to encourage broader adoption.

Regulatory and Environmental Pressures

Gasoline-powered lawn mowers face increasing regulatory scrutiny due to emissions and noise pollution. Several states are implementing stricter environmental standards, pushing manufacturers toward cleaner alternatives.

Compliance with emission norms, battery disposal regulations, and energy-efficiency standards increases research and development costs. While these regulations aim to improve sustainability, they also demand rapid innovation and operational adjustments from manufacturers.

Adapting to these regulatory changes is critical for maintaining competitiveness and ensuring long-term resilience in the industry.

State-Level Market Insights

California

California’s market is strongly influenced by environmental regulations and sustainability priorities. The state’s emphasis on emission reduction has accelerated the adoption of electric and battery-powered lawn mowers.

Urban landscaping initiatives, residential gardening, and eco-conscious consumer behavior sustain steady demand. Smart and robotic mowers are gaining popularity due to noise restrictions and environmental considerations.

Texas

Texas represents one of the largest lawn mower markets in the country, supported by expansive residential properties and a warm climate that encourages year-round grass growth.

Large lawns require durable and high-capacity equipment, making riding and zero-turn mowers particularly popular. While gasoline models remain widely used, electric alternatives are gradually increasing in demand as sustainability awareness rises.

New York

New York’s lawn mower market reflects suburban expansion and urban landscaping priorities. Consumers prefer compact, quiet, and emission-free models suited to smaller lawns and densely populated areas.

Municipalities and facility managers emphasize environmentally friendly equipment to comply with local regulations and reduce noise in residential neighborhoods.

Florida

Florida’s tropical climate supports continuous lawn maintenance activities throughout the year. Residential homeowners, golf courses, resorts, and property management companies contribute to consistent equipment demand.

Consumers prioritize weather-resistant, durable models capable of handling humid conditions. The tourism sector further strengthens commercial landscaping needs, making Florida a dynamic regional market.

Recent Industry Developments

Leading manufacturers are actively investing in innovation and strategic collaborations to strengthen their market position.

In January 2025, Deere & Company introduced a fully electric, battery-powered autonomous zero-turn stand-on mower designed for commercial applications. The model features advanced navigation systems, integrated batteries, and both autonomous and manual operation capabilities.

In September 2023, Deere & Company partnered with Chervon to expand the availability of battery-powered lawn care solutions through dealer networks.

In May 2023, Ariens Company launched the IKON ONYX premium zero-turn mower, targeting both residential and professional users seeking performance and durability.

In March 2022, Ariens Company collaborated with country music artist Craig Morgan to promote its commercial mower brand, reinforcing brand identity and market visibility.

Market Segmentation

By Offering:

• Hardware
• Software

By Propulsion Type:

• Electric
• Internal Combustion Engine (ICE)

By Type:

• Riding Lawn Mowers
• Walk-behind Lawn Mowers
• Robotic Lawn Mowers

By Lawn Size:

• Small
• Medium
• Large

By Level of Autonomy:

• Autonomous
• Non-autonomous

By Distribution Channel:

• Online
• Retail

By End Use:

• Residential
• Commercial

The market analysis covers 29 state-level viewpoints, including major states such as California, Texas, New York, Florida, Illinois, Pennsylvania, Ohio, Georgia, and others, providing comprehensive geographic insights.

Competitive Landscape

The U.S. lawn mowers market is highly competitive, with key players focusing on product innovation, strategic partnerships, and sustainability initiatives. Prominent companies include American Honda Motor Co., Inc., Ariens Company, Briggs & Stratton, Deere & Company, Falcon Garden Tools, Fiskars, Husqvarna Group, MTD Products, Robert Bosch GmbH, and Robomow Friendly House.

Companies are evaluated across multiple perspectives, including company overview, key leadership, strategic initiatives, SWOT analysis, and sales performance.

Final Thoughts

The United States lawn mowers market is undergoing a meaningful transformation. Growth is no longer driven solely by seasonal demand; instead, it is powered by innovation, environmental consciousness, and evolving consumer lifestyles.

With Renub Research projecting the market to reach US$ 15.91 billion by 2033 at a CAGR of 5.73%, opportunities remain substantial across residential and commercial segments.

Automation, electrification, and smart connectivity are redefining the industry’s future, while regulatory pressures and cost considerations shape strategic direction. As sustainability becomes a defining factor in purchasing decisions, manufacturers that prioritize efficiency, affordability, and eco-friendly design will lead the next chapter of growth in America’s lawn care economy.