Sports Equipment Market Global Trends And Revenue Growth Up To 2030

Sports Equipment Market Summary

The global sports equipment market was valued at USD 331.4 billion in 2021 and is projected to reach USD 578.9 billion by 2030. This represents a compound annual growth rate (CAGR) of 6.4% during the forecast period from 2022 to 2030. The consistent expansion of this market is primarily driven by continuous innovations and rapid technological advancements introduced by manufacturers to meet evolving consumer preferences. Additionally, the rising global awareness about the health benefits of an active lifestyle, coupled with increased participation in sports and fitness-related activities, is significantly boosting the overall demand for sports equipment worldwide.

The outbreak of the Covid-19 pandemic severely impacted various industries, including the athletic and fitness sectors. Numerous sporting tournaments and global events, such as the Olympic Games, were either postponed or had to undergo format modifications due to safety concerns and restrictions. These disruptions prompted stakeholders in the sports equipment market to reassess business strategies in light of cash flow uncertainties, changing consumer behavior, and the potential decline in event-based engagement. Nevertheless, the ongoing popularity of high-profile global sports events such as the FIFA World Cup, the Olympics, and the ICC Cricket World Cup continues to drive consumer interest and stimulate market growth.

Another key factor contributing to the increased adoption of sports equipment is the rising prevalence of lifestyle-related health concerns such as obesity, hypertension, and chronic stress. These challenges are prompting individuals across all age groups to incorporate regular exercise and physical activity into their routines. As a result, the demand for various types of fitness and outdoor sports equipment is on the rise, catering to both amateur enthusiasts and professional athletes seeking improved performance, recovery, and health outcomes.

Key Market Trends & Insights

• In terms of product segmentation, the ball games category held the dominant share of the market, accounting for 34.0% of total revenue in 2021. This segment continues to outperform others due to the widespread popularity of ball-related sports, such as soccer, basketball, cricket, and tennis. The high level of global viewership and participation in these games translates to increased sales of related equipment, including balls, footwear, jerseys, nets, and accessories. The universal appeal and commercial success of ball games contribute significantly to this segment’s leading market position.
• From a distribution perspective, specialty and sports shops accounted for the largest share of the sports equipment market in 2021, generating 45.0% of the total revenue. These outlets are preferred by consumers due to their extensive product assortments, availability of premium and branded items, and the expert advice provided by trained staff. Shoppers often rely on in-store professionals for guidance on equipment selection, performance comparisons, and maintenance tips, which enhances the overall buying experience and drives sales.
• Regionally, North America dominated the global sports equipment market, holding a substantial revenue share of 31.7% in 2021. The region’s high market share is attributed to the widespread popularity of major sports such as American football, basketball, and baseball. Governments in the U.S. and Canada are increasingly investing in building state-of-the-art sports arenas and recreational facilities to promote athletic engagement among their populations. These initiatives are expected to further strengthen the regional market throughout the forecast period.
• Meanwhile, the Asia Pacific region is anticipated to experience the fastest growth in the global sports equipment market, with a projected CAGR of 7.3% from 2022 to 2030. In countries such as India, China, and Australia, there is a growing focus on health, wellness, and competitive sports. Increased government initiatives, a rising middle-class population, and improving infrastructure are all playing crucial roles in enhancing sports participation. Furthermore, the growing popularity of both traditional and Western sports in Asia is expected to further fuel market expansion.
• Australia, in particular, demonstrates strong demand for sporting goods due to its deeply rooted sports culture and increasing public investment in health and wellness programs. In addition, rising disposable income and changing consumer lifestyles across emerging markets in Asia and the Middle East are accelerating spending on fitness equipment, apparel, and accessories.

Order a free sample PDF of the Sports Equipment Market Intelligence Study, published by Grand View Research.

Market Size & Forecast

• 2021 Market Size: USD 331.4 billion
• 2030 Projected Market Size: USD 578.9 billion
• CAGR (2022-2030): 6.4%
• North America: Largest market in 2021

Key Companies & Market Share Insights

The sports equipment market is highly competitive and includes a mix of international and domestic players. Leading companies are actively adopting strategies such as product innovation, expanding retail networks, entering department and discount stores, and forming partnerships with popular athletes and celebrities. These approaches aim to maximize consumer engagement, enhance brand visibility, and strengthen market share in both developed and emerging regions.

• In March 2021, DICK'S Sporting Goods—recognized as the largest omni-channel sporting goods retailer in the United States—launched VRST, a premium athletic apparel brand designed for modern, active men who lead dynamic lifestyles. This brand introduction reflects the company’s strategy to diversify product offerings and tap into growing consumer segments.
• In June 2021, JD Sports Group, a major international sports fashion retailer, acquired Deporvillage, an online-only retail platform specializing in outdoor sporting equipment. Under this acquisition, JD Sports secured an 80% ownership stake in the company, while the remaining 20% continued to be held by the founders, Xavier Pladellorens and Ángel Corcuera. This move is expected to expand JD Sports’ digital footprint and strengthen its position in the European e-commerce space.

Key Players

• Adidas AG
• Amer Sports
• Callaway Golf Co.
• Sumitomo Rubber Industries Limited
• Nike, Inc.
• Puma SE
• Mizuno Corporation
• Sports Direct International PLC
• Under Armour
• Yonex Co., Ltd

Explore Horizon Databook – The world's most expansive market intelligence platform developed by Grand View Research.

Conclusion

The global sports equipment market is witnessing robust growth driven by technological innovation, growing health awareness, and increasing sports participation worldwide. Despite setbacks caused by the Covid-19 pandemic, the market is regaining momentum through global sporting events and rising demand for fitness products. North America holds the largest share, while Asia Pacific is poised for the fastest growth due to expanding consumer bases and rising disposable incomes. Strategic initiatives by key players, including new product launches, acquisitions, and endorsements, are further accelerating market expansion. As consumers increasingly prioritize health and wellness, the demand for sports equipment will continue to rise steadily.