Spa Services Market Is Projected To Grow Robustly

Spa Services Market Summary

The global spa services market size was estimated at USD 96.51 billion in 2024 and is projected to reach USD 147.11 billion by 2030, expanding at a compound annual growth rate (CAGR) of 7.5% from 2025 to 2030. This considerable growth is driven by rising consumer awareness about personal wellness, relaxation, and the importance of holistic self-care. As individuals increasingly seek to improve their physical, mental, and emotional well-being, the demand for spa treatments—ranging from traditional massages to advanced aesthetic therapies—has surged across various regions and demographics.

One of the leading factors contributing to the expansion of the spa services industry is the growing popularity of massage therapies. These services not only provide physical relief but are also increasingly recognized for their mental and emotional health benefits. As per the 2022 survey by the American Massage Therapy Association (AMTA), a significant 95% of respondents acknowledged massage as an important element in enhancing overall health. Furthermore, 27% of individuals surveyed reported receiving recommendations from their healthcare providers to undergo massage therapy, underlining the increasing integration of spa treatments into mainstream wellness and medical care.

Key Market Trends & Insights

• A notable trend shaping the spa industry is the rise in demand for male-specific spa treatments. Traditionally perceived as a female-dominated sector, the spa services market is witnessing a shift, especially among younger male demographics. According to a 2021 survey by Champneys, 22% of men in the United Kingdom expressed an interest in prioritizing wellness, with Gen Z men showing particular enthusiasm for skincare routines, massage therapies, and nutritional consultations. This emerging interest is creating new opportunities for spas to develop gender-inclusive services tailored to male clients.
• Regionally, Europe dominated the global spa services market, accounting for approximately 36% of the total share in 2024. The European market's strength is largely fueled by the region’s deep-rooted spa culture and strong demand for wellness-focused experiences, particularly thermal therapies such as saunas and hydrotherapy. In North America, the United States held a commanding 80% share of the regional market in 2024. The U.S. market benefits from a well-developed wellness infrastructure, an affluent consumer base, and an increasing preference for luxury wellness treatments.
• In the Asia Pacific region, the spa services market is poised for strong growth, projected to expand at a CAGR of 8.8% from 2025 to 2030. This growth is supported by several socio-economic trends, including rapid urbanization, increasing disposable income, and heightened interest in health and well-being. Countries in this region are seeing a rise in spa establishments offering both traditional therapies and modern aesthetic treatments, appealing to a broad consumer base seeking relaxation and rejuvenation.
• By service type, massage therapies led the market, holding a 39% share in 2024. This dominance reflects widespread consumer trust in the benefits of therapeutic massage for both physical relief and stress management. When segmented by type, luxury spa services captured a revenue share of about 54% in 2024. High-end facilities offering premium experiences, personalized treatments, and exclusive products are particularly appealing to affluent consumers seeking indulgence and well-being in one setting.
• In terms of gender demographics, women made up about 66% of the spa services market in 2024. Although women have traditionally been the primary clientele for spa services, a significant trend is the growing interest among younger women in non-surgical aesthetic treatments. These include skin rejuvenation, anti-aging procedures, and body contouring—services increasingly offered within the spa setting—further expanding the scope and appeal of the industry.

Order a free sample PDF of the Spa Services Market Intelligence Study, published by Grand View Research.

Market Size & Forecast

• 2024 Market Size: USD 96.51 billion
• 2030 Projected Market Size: USD 147.11 billion
• CAGR (2025-2030): 7.5%
• Europe: Largest market in 2024

Key Companies & Market Share Insights

The spa services industry is fragmented primarily due to the presence of several globally recognized players as well as regional players. Some prominent companies in this market are Marriott International, Inc.; Hyatt Hotels Corporation; Fairmont Hotels & Resorts; Four Seasons Hotels Limited; Hand & Stone Franchise Corp.; Kempinski Hotels; and Mandarin Oriental Hotel Group, among others. Market players are differentiating through expansions, investments, and expanding their service offerings to cater to evolving consumer preferences for wellness and sustainability. 

Key Players

• Aman Group S.a.r.l.
• The Ritz-Carlton Hotel Company
• Mandarin Oriental Hotel Group
• Four Seasons Hotels Limited
• AYANA Hospitality
• Miraval
• The Peninsula Hotels
• Hyatt Hotels Corporation
• Fairmont Hotels & Resorts
• Kempinski Hotels
• Marriott International, Inc.
• Mandara Spa
• Woodhouse Spas
• Hand & Stone Franchise Corp.
• Banyan Tree Hotels & Resorts
• Royal Champagne Hotel & Spa
• Raffles Hotels & Resorts
• Rescue Spa
• Uka Spa
• Palaispa

Explore Horizon Databook – The world's most expansive market intelligence platform developed by Grand View Research.

Conclusion

The global spa services market is experiencing steady growth, driven by increasing consumer interest in wellness, relaxation, and aesthetic care. With massage therapies remaining the dominant service, luxury spas gaining traction, and regional markets like Asia Pacific and Europe showing robust demand, the industry is well-positioned for continued expansion. Demographic shifts, such as growing interest from men and younger women, are reshaping the market landscape. As health-conscious lifestyles and stress-relief solutions gain importance, spa services are expected to become more integrated into daily wellness routines, cementing their role as a vital component of the global health and personal care ecosystem.