Smart Advertising Market to Hit USD 7.33 Billion by 2032

The global smart advertising market size was valued at USD 1.51 billion in 2023. It is estimated to reach USD 7.33 billion by 2032, growing at a CAGR of 19.2% during the forecast period (2024–2032). In recent years, the Internet and mobile phones have rapidly penetrated worldwide owing to the rise in digitization. This has led to a prominent shift towards connected TVs and OTT platforms from conventional ones, thereby driving the global smart advertising market. Moreover, the launch of new and innovative smart advertising by key players and emerging start-ups is anticipated to generate opportunities for the market.

Market Scope and Research Methodology

This report includes a multi-level regional assessment spanning global, regional, and country-specific markets. The analysis highlights market penetration, regional market leadership, and the strategic approaches adopted by prominent companies. A detailed SWOT analysis identifies the strengths, weaknesses, opportunities, and challenges within the market.

The primary goal of the Smart Advertising Market Report is to provide clear insights into market behavior, emerging trends, and the factors influencing market performance. The study evaluates market structure, segmentation, and forecasted market size while examining growth drivers, industry barriers, and opportunities stemming from technological progress, regulatory frameworks, cost efficiencies, and evolving consumer needs.

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Regional Insights

The report presents an in-depth regional assessment of the Smart Advertising Market across North America, Europe, Asia Pacific, Latin America, the Middle East, and Africa. Each region is analyzed based on key parameters such as market size, growth rate, trade activities, and overall industry development. This segmentation supports a deeper understanding of the competitive dynamics and market potential within each geographical area.

Market Segmentation

1. By Component
   1. Hardware
   2. Software
   3. Services
2. By Product Type
   1. Interactive Kiosk
   2. Digital Billboard
   3. Digital Poster
   4. Others
3. By End-Users
   1. Corporate
   2. Government
   3. Education
   4. Food and Beverage
   5. Others

Key Market Players

1. Changing Environments Inc.
2. Lamar Advertising Company
3. Exterion Media (UK) Limited
4. JCDecaux Group, Intersection
5. OUTFRONT Media Inc.
6. CIVIQ Smartscapes
7. Clear Channel Outdoor Holdings, Inc.
8. IKE Smart City
9. Captivate

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Key Questions Addressed

• What is Smart Advertising Market?
• What was the market size of the Smart Advertising Market in 2024?
• What CAGR is expected for the market during the forecast period?
• Which factors are expected to drive market growth?
• What are the major segments of the market?
• Which strategies are companies adopting to strengthen their market presence?
• What emerging applications and trends are shaping the industry?
• Who are the key players in the Smart Advertising Market?
• What are the portfolios and competencies of leading market participants?

About Us

For over a decade, Straits Research has been a trusted partner to more than 2,088 small and large enterprises, empowering senior leaders and decision-makers with actionable intelligence to navigate complex markets. Our structured syndicate reports, published year-round, cover critical sectors such as chemicals, materials, food and beverage, healthcare, pharmaceuticals, automotive, technology, aerospace, and defense. Combined with our custom research tailored to client-specific needs, we deliver insights that drive business progress and informed decision-making.