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Salesforce Marketing Cloud Text Messaging: How to Automate SMS Journeys

Text messaging is quick, direct, and has an exceptionally high engagement rate. Compared to email open rates, SMS enjoys 98% visibility, making it a preferred channel for updates, reminders, and promotions.

In today’s fast-paced digital landscape, businesses cannot rely solely on emails or calls to connect with customers. Text messaging on Salesforce has emerged as one of the most effective ways to deliver instant, personalized, and high-conversion communications. Whether you’re looking to improve customer support, automate marketing campaigns, or enhance sales follow-ups, the ability to send text messages from Salesforce gives your team a powerful engagement advantage.

Salesforce, being one of the world’s leading CRMs, offers robust capabilities—but when combined with a reliable SMS solution, it becomes an unstoppable communication engine. That’s where Salesforce-native texting apps make a difference.


Why Use Text Messaging on Salesforce?

Text messaging is quick, direct, and has an exceptionally high engagement rate. Compared to email open rates, SMS enjoys 98% visibility, making it a preferred channel for updates, reminders, and promotions.

Here’s why more businesses are using Salesforce text messaging:

1. Instant Communication

Customers read most text messages within three minutes. Whether you want to send order alerts, event reminders, or follow-ups, Salesforce send text message features help you reach your audience instantly.

2. Seamless Integration With CRM Data

With a texting solution built natively on Salesforce, users can access customer history, personalize messages, and track interactions—all without switching systems. This makes every message more relevant and impactful.

3. Automation Through Workflows and Journeys

Automate recurring communication:

  • Welcome messages
  • Abandoned cart reminders
  • Appointment confirmations
  • Feedback collection

With Salesforce Marketing Cloud text messaging, brands can run full-scale automated SMS campaigns based on user behavior, profiles, and triggers.

4. Improved Sales and Support Productivity

Sales teams can send bulk SMS, schedule follow-ups, or respond to inquiries in real-time. Support agents can quickly update customers on tickets, order status, or resolutions, boosting customer satisfaction.


How Salesforce Send Text Message Features Work

To send text messages from Salesforce, you typically need an SMS app from AppExchange that integrates seamlessly with your CRM. Once installed, you can:

  • Send one-to-one messages directly from contact or lead pages
  • Run bulk SMS campaigns for promotions or updates
  • Trigger automated messages via Process Builder, Flow, or Journey Builder
  • Track delivery reports and customer responses
  • Use templates for quick and consistent communication

A powerful SMS solution enables two-way texting, allowing customers to reply and engage directly with your team.


Text Messaging in Salesforce Marketing Cloud

For enterprise-level campaigns, Salesforce Marketing Cloud text messaging provides advanced capabilities such as:

  • SMS journeys for customer onboarding
  • Mass promotional broadcasts
  • Geo-targeted text campaigns
  • Two-way customer conversations through MobileConnect
  • Real-time reporting and analytics

When combined with native Salesforce apps like 360 SMS App, businesses can unify transactional, promotional, and conversational messaging on a single platform.


Choosing the Right Text Messaging Solution for Salesforce

When selecting an SMS provider for Salesforce, ensure it offers:

  • 100% Salesforce-native architecture
  • Two-way messaging
  • Automation and workflow support
  • Multi-country SMS delivery
  • Templates and short codes
  • Compliance features (opt-in/opt-out)
  • Scalable pricing

A strong SMS solution empowers your sales, marketing, and support teams to achieve better engagement and higher ROI.


Final Thoughts

In an era where quick communication defines business success, Salesforce text messaging is no longer optional—it’s essential. From increasing customer engagement to improving workflow efficiency, the ability to send text messages from Salesforce empowers businesses to stay connected, relevant, and responsive.

If you want the most flexible and powerful solution to enhance text messaging on Salesforce, choosing the right SMS app will transform how your organization communicates.


📞 Get Started With Salesforce Text Messaging Today

For a personalized demo or to explore how SMS can boost your customer engagement, contact us:

United States 📲 +1 323 641 4417

United Kingdom 📲 +44 740 327 9473

Australia 📲 +61 48885 3632

India 📲 +91 806 902 7849

📧 Email: care@360smsapp.com

🔗 Contact Form: https://360smsapp.com/contact-us/