Rose Water Market Poised For Growth With Herbal Product Innovation

The global rose water market was valued at USD 495 million in 2024 and is projected to reach USD 752.6 million by 2030, reflecting a compound annual growth rate (CAGR) of 7.2 % from 2025 through 2030. Growth is primarily driven by increasing consumer preference for natural and organic products, especially within skincare and cosmetics.

Key Market Trends & Insights

• In 2024, Europe secured the largest regional share of the global rose water market, accounting for 41.6 % of industry value.
• The North America rose water market was valued at USD 137.6 million in 2024.
• By product type, the Rosa Gallica segment was the most significant in revenue, reaching USD 239.5 million in 2024.
• By application, the personal care and cosmetics segment held more than 45 % of the market share in 2024.
• Regarding distribution, the indirect sales channel of rose water is expected to grow at a CAGR of 7.1 % from 2025 to 2030.

Consumers are increasingly gravitating toward gentle, plant-derived ingredients in skincare, and rose water is well-positioned for this shift. It is prized for its toning, moisturizing, and calming properties, and these benefits align with the “clean beauty” movement that emphasises minimal synthetic additives and maximum transparency.

The rising use of rose water beyond cosmetics—notably in pharmaceuticals, food & beverages, and wellness/aromatherapy—has broadened its appeal and consumer base.

Advances in production techniques — including improved distillation, automation, and sustainable practices in major rose-producing countries such as Turkey, Bulgaria, and Iran — have enhanced both quality and accessibility of rose water.

Moreover, the COVID-19 pandemic spurred heightened interest in self-care, e-commerce growth, and mobile-friendly purchasing, all contributing to the rose water market’s expansion.

Challenges remain: production costs can be high, climate variability affects supply chains, and synthetic alternatives compete on price. Despite this, emerging markets in Asia-Pacific and Latin America present new opportunities, particularly as disposable incomes rise and wellness trends spread.

Market Size & Forecast

• 2024 Market Size: USD 495 million
• Projected 2030 Market Size: USD 752.6 million
• CAGR (2025-2030): 7.2 %
• Region-wise: Europe remains the largest region in 2024.

Order a free sample PDF of the Rose Water Market Intelligence Study, published by Grand View Research.

The Asia-Pacific region is expected to grow fastest, at a CAGR of 8.3 % between 2025-2030, driven by a youthful population, rising incomes, increased e-commerce penetration, and long-standing cultural uses of rose water in skincare, cuisine, and rituals.

The U.S. market, part of North America, is projected to exceed USD 163 million by 2030, growing at about 7.0 % CAGR during 2025-2030.

Key Companies & Market Share Insight

The competitive landscape of the rose water market spans established multinationals and regional producers, with companies focusing on quality, geographic reach, innovation and partnerships. Leading players include:

• Alteya Inc.
• Poppy Austin Limited
• L’Oréal S.A.
• Eve Hansen
• Albert Vieille SAS
• Bioprocess LLC
• Dabur India Limited
• Vesselino Ltd.
• RGB Paris (Rose of Bulgaria)
• Azelis Group (Vigon International)
• A.S. Jean GAZIGNAIRE
• SINGHAI Fragrances
• SVA Naturals
• Taj Pharma Group (Taj Agro International)
• Biosash Business Pvt. Ltd.

Conclusion

In summary, the rose water market is on a strong growth trajectory, underpinned by evolving consumer preferences for natural, multifunctional ingredients and the increasing penetration of wellness-oriented products. While Europe currently dominates the market, the fastest expansion is expected in Asia-Pacific, offering fertile ground for innovation and geographic expansion. The competitive ecosystem is diverse, featuring both global and regional players, and success will hinge on sustainable practices, product differentiation and channel optimisation. With its broad application across cosmetics, food, therapeutics and aromatherapy, rose water continues to emerge as a versatile and high-value ingredient in the global consumer goods space.

Explore Horizon Databook – The world’s most expansive market intelligence platform developed by Grand View Research.