Premium Bottled Water Market Report 2025 | Size, and Trends Forecast by 2033

Market Overview:

The premium bottled water market is experiencing rapid growth, driven by rising health and wellness consciousness, increasing disposable income and lifestyle aspirations, and environmental awareness and sustainable packaging. According to IMARC Group's latest research publication, “Premium Bottled Water Market Report by Product (Spring Water, Sparkling Water, Mineral Water, and Others), Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores, Online Stores, and Others), and Region 2025-2033“. The global premium bottled water market size reached USD 16.8 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 28.3 Billion by 2033, exhibiting a growth rate (CAGR) of 5.66% during 2025-2033.

This detailed analysis primarily encompasses industry size, business trends, market share, key growth factors, and regional forecasts. The report offers a comprehensive overview and integrates research findings, market assessments, and data from different sources. It also includes pivotal market dynamics like drivers and challenges, while also highlighting growth opportunities, financial insights, technological improvements, emerging trends, and innovations. Besides this, the report provides regional market evaluation, along with a competitive landscape analysis.

Download a sample PDF of this report: https://www.imarcgroup.com/premium-bottled-water-market/requestsample

Our report includes: 

• Market Dynamics
• Market Trends And Market Outlook
• Competitive Analysis
• Industry Segmentation
• Strategic Recommendations

Growth Factors in the Premium Bottled Water Market

• Rising Health and Wellness Consciousness:

Consumers are increasingly prioritizing health and wellness, driving demand for premium bottled water as a healthier alternative to sugary beverages. This shift is fueled by growing awareness of hydration’s role in overall well-being, with many seeking high-quality water free from contaminants. For example, brands like Essentia have capitalized on this trend by offering ionized alkaline water, marketed for its potential health benefits. Consumers, particularly millennials and Gen Z, are drawn to products that align with their wellness-focused lifestyles, such as water sourced from pristine locations or enriched with minerals. This focus on health has spurred innovation, with brands introducing functional waters infused with vitamins or electrolytes to cater to active, health-conscious individuals.

• Increasing Disposable Income and Lifestyle Aspirations:

The rise in disposable income, particularly in emerging markets, has boosted the premium bottled water market. Affluent consumers view premium water as a status symbol, reflecting sophistication and exclusivity. For instance, brands like Voss, with its sleek packaging and Norwegian artesian water source, appeal to consumers seeking luxury in everyday products. This trend is evident in urban areas where high-end restaurants and hotels offer premium water as part of a curated dining experience. As consumers aspire to elevate their lifestyles, they are willing to pay a premium for water that offers perceived quality, unique sourcing, or eco-friendly packaging, further driving market growth.

• Environmental Awareness and Sustainable Packaging:

Growing environmental concerns have pushed brands to adopt sustainable practices, a key driver in the premium bottled water market. Consumers are increasingly choosing brands that prioritize eco-friendly packaging, such as recyclable glass bottles or biodegradable materials. For example, Fiji Water has faced scrutiny for its plastic bottles but has responded by committing to sustainability initiatives, including reducing plastic use. Similarly, brands like Boxed Water use paper-based cartons to appeal to environmentally conscious consumers. This shift reflects a broader trend where sustainability influences purchasing decisions, encouraging companies to innovate in packaging and sourcing to meet consumer expectations for eco-friendly products.

Key Trends in the Premium Bottled Water Market

• Functional and Enhanced Waters:

The rise of functional waters is a prominent trend, with brands infusing water with vitamins, minerals, or other health-enhancing additives to cater to specific consumer needs. For instance, Vitamin Well has gained popularity in Europe by offering water enriched with vitamins and antioxidants, targeting fitness enthusiasts. These products appeal to consumers seeking more than just hydration, such as improved energy or immune support. The trend is particularly strong among younger demographics who value convenience and multifunctionality in their beverages. As a result, companies are investing in research to develop innovative formulations that combine hydration with health benefits, expanding the market’s appeal.

• Premiumization Through Branding and Storytelling:

Premium bottled water brands are increasingly focusing on storytelling and branding to differentiate themselves in a competitive market. By emphasizing unique sourcing, such as glacial or volcanic origins, brands create an emotional connection with consumers. For example, Icelandic Glacial highlights its water’s journey from Iceland’s Ölfus Spring, positioning it as pure and untouched. Luxury packaging, like Svalbarði’s handcrafted bottles, further enhances the premium experience. This trend reflects consumers’ desire for authenticity and exclusivity, encouraging brands to craft compelling narratives around their products’ origins, production processes, and environmental commitments to stand out in the market.

• Growth of Sparkling and Flavored Premium Waters:

The demand for sparkling and naturally flavored premium waters is surging as consumers seek sophisticated alternatives to traditional soft drinks. Brands like San Pellegrino and Perrier have long dominated this space, offering sparkling water with natural flavors that pair well with fine dining. More recently, newer brands like Spindrift have gained traction by offering lightly flavored sparkling water with real fruit extracts, appealing to health-conscious consumers who avoid artificial sweeteners. This trend is driven by a desire for refreshing, low-calorie beverages that offer a sensory experience, with sparkling water becoming a staple in social settings and premium retail channels.

Leading Companies Operating in the Global Premium Bottled Industry:

• Alpine Glacier Water Inc.
• Berg Water
• Beverly Hills Drink Company
• Bling H2O
• Blvd Water
• Danone S.A.
• Gerolsteiner Brunnen GmbH & Co. KG
• Lofoten Arctic Water AS
• MINUS 181 GmbH
• NEVAS GmbH
• Roiwater
• Uisge Source Inc.
• Veen

Premium Bottled Water Market Report Segmentation:

Breakup By Product:

• Spring Water
• Sparkling Water
• Mineral Water
• Others

Mineral water exhibits a clear dominance in the market due to its perceived superior purity and natural mineral content.

Breakup By Distribution Channel:

• Supermarkets and Hypermarkets
• Specialty Stores
• Online Stores
• Others

Supermarkets and hypermarkets represent the largest segment because they offer widespread accessibility, extensive product variety, and convenient shopping experiences that attract a broad base of consumers.

Breakup By Region:

• North America (United States, Canada)
• Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
• Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
• Latin America (Brazil, Mexico, Others)
• Middle East and Africa

Europe dominates the market, driven by its long-established reputation for high-quality water sources, strong consumer preference for premium and sustainable products, and well-developed distribution infrastructure.

Research Methodology:

The report employs a comprehensive research methodology, combining primary and secondary data sources to validate findings. It includes market assessments, surveys, expert opinions, and data triangulation techniques to ensure accuracy and reliability.

Note: If you require specific details, data, or insights that are not currently included in the scope of this report, we are happy to accommodate your request. As part of our customization service, we will gather and provide the additional information you need, tailored to your specific requirements. Please let us know your exact needs, and we will ensure the report is updated accordingly to meet your expectations.

About Us:

IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

Contact Us:

IMARC Group

134 N 4th St. Brooklyn, NY 11249, USA

Email: sales@imarcgroup.com

Tel No:(D) +91 120 433 0800

United States: +1-631-791-1145