North America Perms and Relaxants Market Size, Demand, Trends and Report 2025-2033

North America Perms and Relaxants Market Overview

Market Size in 2024: USD 287.02 Billion

Market Size in 2033: USD 453.15 Billion

Market Growth Rate 2025-2033: 5.21%

According to IMARC Group's latest research publication, "North America Perms and Relaxants Market Size, Share, Trends and Forecast by Product Type, Distribution Channel, and Country, 2025-2033", The North America perms and relaxants market size reached USD 287.02 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 453.15 Billion by 2033, exhibiting a growth rate (CAGR) of 5.21% during 2025-2033.

Growth Factors in the North America Perms and Relaxants Market

• Increasing Demand for Personalized Hair Styling Solutions:

The market of North America perms and relaxants market is motivated by the increasing consumer preference on personalised hair styling services that can accommodate various types and tastes of hair. Customers are also demanding remedies that can enable them express their personalities by using different hair styles i.e. volumous curvy styles or straight, sleek appearances. An example is brands such as L Oreal that have diversified their products and now produce perms and relaxants made specifically to suit the type of hair one has; such as curly, wavy, and coily. This pressure is supported by the pressure of social networks through which the consumers observe the influencers who demonstrate versatile hairstyles stimulating people to try professional and home methods, hence the market development.

• Urbanization and Rising Disposable Incomes: The perms and relaxants industry is highly stimulated by urbanization and growth in disposable income of people across North America especially in the United States and Canada. With the increase in the population of the cities, consumers are experiencing even more fashion trends and beauty ideals and therefore spending more on their personal care. As an example, in the big cities such as New York or Toronto, the demand of perms and relaxants in the salons is increasing as more people in the workplace would like to have a low-maintenance, sleek hairstyle. A flourishing middle class that has the financial ability of spending on superior hair care confirms such a trend driving market growth further.
• Advancements in Safer Product Formulations: One of the drivers of growth is innovation in product design as manufacturers come up with perms and relaxants that are less harsh in composition. Individual consumers are becoming educated on the possible detriments of the rough chemicals encouraging businesses to invest in research and development. As an example, a year 2021 Avlon Industries introduced a conditioning relaxer system under Avlon Affirm brand calibrated to sensitive scalps was popular in the U.S. market. The safer version increases the confidence and acceptance level by the consumers, especially by individuals with textured hair, who want long-term outcomes without the damage to hair health, spurring the market.

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Key Trends in the North America Perms and Relaxants Market

• Shift Toward Natural and Organic Ingredients: A prominent trend in the North America perms and relaxants market is the growing consumer preference for natural and organic products. Concerns about the harmful effects of chemicals like formaldehyde have led to increased demand for eco-friendly and plant-based formulations. For example, in 2023, the FDA’s proposed ban on formaldehyde in hair relaxers accelerated this shift, with companies like Henkel reformulating products to include nourishing ingredients like argan oil and shea butter. This trend aligns with broader wellness and sustainability movements, appealing to health-conscious consumers and reshaping product development strategies across the region.
• Rise of Online Retail and Digital Engagement: The expansion of online retail channels and digital engagement is transforming the perms and relaxants market. Consumers are increasingly purchasing hair care products through e-commerce platforms, driven by convenience and access to a wide range of options. Brands like Unilever leverage social media tutorials and influencer partnerships to showcase product results, boosting consumer interest. For instance, TikTok campaigns featuring at-home perm kits have gained traction among younger demographics in Canada, driving sales. This trend enhances market accessibility and encourages brands to innovate in direct-to-consumer marketing strategies.
• Growing Popularity of Professional Salon Services: The professional salon segment is witnessing significant growth as consumers prefer expert application for perms and relaxants to achieve superior results. Salons in the U.S., such as those in Los Angeles, report increased demand for specialized treatments catering to diverse hair textures, particularly among multicultural populations. Companies like Procter & Gamble support this trend by supplying salons with professional-grade products, enhancing brand loyalty. This shift reflects a consumer preference for high-quality, long-lasting styling solutions, driving the professional application segment and encouraging salons to expand their offerings.

North America Perms and Relaxants Industry Segmentation:

The report has segmented the market into the following categories:

Product Type Insights:

• Perms
• Relaxants

Distribution Channel Insights:

• Supermarkets/Hypermarkets
• Convenience Stores
• Specialist Retailers
• Online Stores
• Others

Country Insights:

• United States
• Canada

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

Future Outlook

The North America perms and relaxants market is poised for steady growth through 2033, driven by evolving consumer preferences and ongoing innovation. The increasing focus on inclusivity and diverse hair textures will continue to fuel demand for tailored products, particularly in the U.S. and Canada, where multicultural populations are significant. Advances in formulation technologies, such as gentler and organic solutions, will address consumer concerns about hair damage, enhancing market appeal. Additionally, the rise of e-commerce and social media-driven marketing will make products more accessible, while professional salons will remain key distribution channels. However, challenges like regulatory restrictions and competition from natural hair care trends may require manufacturers to prioritize innovation and sustainability to maintain market share.

Research Methodology:

The report employs a comprehensive research methodology, combining primary and secondary data sources to validate findings. It includes market assessments, surveys, expert opinions, and data triangulation techniques to ensure accuracy and reliability.

Note: If you require specific details, data, or insights that are not currently included in the scope of this report, we are happy to accommodate your request. As part of our customization service, we will gather and provide the additional information you need, tailored to your specific requirements. Please let us know your exact needs, and we will ensure the report is updated accordingly to meet your expectations.

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