Mobile Gaming Market Supported by Collaborations with Entertainment IPs

The global mobile gaming market size was valued at USD 139.38 billion in 2024 and is projected to reach USD 256.19 billion by 2030, expanding at a CAGR of 10.2% from 2025 to 2030. The rapid increase in global smartphone penetration continues to serve as the driving force behind the exponential growth of the mobile gaming industry.

Affordable smartphones combined with enhanced processing capabilities have democratized gaming, enabling wider accessibility and deeper engagement across demographics.

In emerging economies, where traditional gaming consoles and PCs are less accessible, mobile devices serve as the primary gaming platform. This accessibility has driven a surge in downloads, higher user engagement, and frequent in-game purchases, fueling a strong monetization ecosystem. Expanding smartphone adoption in developing regions is expected to further broaden the user base, solidifying mobile gaming’s role as a dominant force in global entertainment.

The free-to-play (F2P) model has transformed the industry by removing the upfront cost barrier, allowing developers to reach massive audiences. Monetization strategies, including in-app purchases (IAPs), advertising, and premium features, are seamlessly integrated into gameplay. Successful titles such as Clash Royale and Genshin Impact demonstrate how engaging content paired with monetization fosters long-term player retention and revenue growth.

In-app purchases remain the backbone of mobile game monetization. Players spend on cosmetic skins, character boosts, and in-game currency, motivated by personalization and social recognition. Developers leverage psychological triggers such as scarcity and urgency to maximize conversion rates. These microtransactions not only sustain ongoing content development but also create dynamic, scalable digital economies.

Key Market Trends & Insights

• Regional Insights: Asia Pacific dominated the mobile gaming market with the largest revenue share of 52.30% in 2024. In North America, the U.S. accounted for the highest revenue share in 2024.
• Platform: The Android segment led the market with the largest revenue share of 47.2% in 2024.
• Device: The tablet segment emerged as the leading device category in 2024.
• Distribution Channel: App stores held the largest market share in 2024.

Order a free sample PDF of the Mobile Gaming Market Intelligence Study, published by Grand View Research.

Market Size & Forecast

• 2024 Market Size: USD 139.38 Billion
• 2030 Projected Market Size: USD 256.19 Billion
• CAGR (2025–2030): 10.2%
• Asia Pacific: Largest market in 2024
• North America: Fastest-growing market

Key Mobile Gaming Company Insights

• Tencent Holdings Limited: The global leader with investments in studios such as Supercell, Riot Games, and collaborations with Activision Blizzard. Tencent leverages its strong Chinese ecosystem, including WeChat, to expand globally.
• Electronic Arts Inc. (EA): A veteran publisher with popular mobile franchises like FIFA Mobile and Madden NFL Mobile. EA emphasizes cross-platform integration, sports simulations, and live service content.
• Playrix Holding Ltd: Specializes in casual and match-3 games like Homescapes and Gardenscapes, focusing on storytelling and user engagement through F2P models.
• Niantic Inc.: Innovator in AR gaming, best known for Pokémon GO. Niantic blends real-world exploration with digital mechanics, creating community-driven experiences.

Key Mobile Gaming Companies

• Tencent Holdings Limited
• Apple Inc.
• Google LLC
• NetEase Inc.
• Activision Blizzard Inc.
• Electronic Arts Inc.
• Nintendo Co., Ltd.
• Take-Two Interactive Software Inc. (including Zynga Inc.)
• Roblox Corporation
• Supercell Oy
• Playrix Holding Ltd
• Niantic Inc.

Explore Horizon Databook – The world's most expansive market intelligence platform developed by Grand View Research.

Conclusion

The mobile gaming industry is undergoing rapid transformation, fueled by smartphone penetration, innovative business models, and evolving technologies like AR and cross-platform integration. With Asia Pacific leading the market and North America emerging as the fastest-growing region, the industry is positioned for sustained expansion. The combination of free-to-play accessibility, robust monetization ecosystems, and continuous innovation ensures that mobile gaming will remain at the forefront of the global entertainment sector through 2030.

browse our blog: https://globalindustryherald.com