Lead Generation Services - Ciente

With Ciente’s structured lead generation services, you can target the right audience, boost conversion rates, and reach your marketing objectives.

The internet is clogged with varying opinions, but figuring out what specifically works for your brand can unlock your maximum growth potential. The whatever-sticks marketing formula remains one of the biggest hurdles for marketing and sales.

Instead, the question is – which strategies translate your efforts into actual results? Ciente comes to your rescue. Our partnership offers customized solutions that align with the value promise.

We understand that qualifying leads isn’t about following a rulebook. Most B2B businesses struggle to qualify and convert leads effectively without a roadmap to guide them.

At Ciente, we help you eliminate this from the get-go. Our meticulously orchestrated strategies focus on gauging interest from the right audience – the crux of your brand’s sustainable growth strategy.

Building brand awareness is vital for lead generation. It directly affects perception and eventually leads to bottom-line results. We run TOFU campaigns to generate MQLs for you.While traditional attribution models have remained significant for lead generation, multi-touch attribution considers every touchpoint of the buyer’s journey. By leveraging a multi-touch model, Ciente ensures the delivered leads are ready to make the final purchase.

We utilize multiple channels to expand our campaign reach. A multi-touch model enables us to gauge the effectiveness of each, allowing us to reposition our budget towards better-performing channels to enhance targeting capabilities.

This ensures your brand’s message reaches the right audience segments at the right time.

BANT Lead Generation

Understanding a prospect’s readiness is crucial for successful conversion. Ciente prioritizes no-nonsense leads by understanding the extent of their purchasing intent.

We devise a comprehensive BANT questionnaire that tackles –

• Challenges they are currently facing
• Available marketing budget
• Who holds the decision-making authority in the organization
• Urgency in securing the solution
• Required timeframe to make the purchasing decision

The qualified leads should be worth pursuing, i.e., high-quality leads with the maximum conversion possibility. Ciente’s detailed BANT strategy ensures the leads are a good fit for your brand, elevating the likelihood of a successful conversion.

Appointments

Ciente’s customized approach to appointment setting is attuned to delivering high-quality engaging leads. Our professionals help your sales team prioritize closing deals as we overtake the time-consuming task of scheduling appointments.

Our BANT approach enables us to submit the leads to you with reliable information to avoid any hiccups in the proceeding sales processes.

Considering your business objectives, we ensure the mapped strategies are agile and scalable. This facilitates a consistent flow of relevant leads in your sales pipeline.