The India Appliance Rentals & Subscriptions Market is anticipated to grow steadily during the forecast period [2025–2030], with a base year of [2024]. This growth is driven by evolving technologies, changing consumer preferences, and expanding applications across various industries.
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Urbanization and Mobility Driving Market Growth – In 2024, around 37% of the Indian population lived in urban areas, which has soared drastically from around 22% in 2011. With the increase in urbanization, the lifestyle of the consumers is changing, and they are increasingly focused on flexibility and cost effectiveness rather than on ownership in the case of home appliances. This has been coupled with the growing mobility rate of students and professionals for education and better job opportunities in metro cities, where they seek rental houses fully equipped with all facilities and daily use appliances, at low rentals without the hassle and cost of owning them.
Having rented appliances saves money, reduces the hassles of installation, maintenance, and repair, and eliminates the need to transport or sell off heavier white goods such as washing machines, refrigerators, microwaves, etc., in case of migration to another city. This has increased the demand for appliance rental services in recent years in India, especially in metro cities such as Delhi NCR, Mumbai, Bengaluru, Chennai, Hyderabad, Pune, etc. Therefore, the appliance rentals & subscriptions market has gained popularity in recent years, and the demand for these rented appliances is expected to increase in the forecast years as well.
The size of India Appliance Rentals & Subscriptions market was valued at USD 213 Million in 2024, and it and is projected to reach USD 534 Million by 2030. Along with this, the market is estimated to grow at a CAGR of around 16.34% during the forecast period 2025-2030.
Prominent India Appliance Rentals & Subscriptions companies contributing to market development include:
These players are investing in innovation, expanding their geographical footprint, and adapting to dynamic market needs.
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The market is segmented to offer a granular view of key areas:
By Product Type
> Home Appliances
>> Refrigerators
>> Washing Machines
>> Air Conditioners
>> Water Purifiers
>> Vacuum Cleaners
> Consumer Electronics
>> Televisions
>> Speakers/Home Theatres
>> Laptop & Tablets
>> Gaming Consoles
> Kitchen Appliances
>> Microwave Ovens
>> Coffee Machines
>> Induction Cooktops
>> Blenders, Juicers, & Mixers
> Office Appliances
>> Printers & Scanners
>> Water Dispensers
>> HVAC Systems
> Commercial Coffee Machines
By End-Use
> Residential
> Commercial
By Business Model
> Subscription-Based Model
> Long Term Rental
> Rent-to-Own
> Bundled Packagesx
By Region
> North
> South
> East
> West
India Appliance Rentals & Subscriptions Market Trend:
Introduction of Combo-Packages Shaping the Market Dynamics – Various leading companies are offering packages for rent that contain more than one appliance. This helps the end-users save money as these combos are cheaper as compared to renting multiple appliances separately. Additionally, such packages also help the companies expand their portfolio. This has inclined various companies to introduce such combos. For instance, Furlenco offers a combo of a single-door refrigerator and a top-load washing machine, 6 kg at around USD17.50 per month, which is economical compared to renting separately.
Moreover, some companies also provide customized packages. For instance, Guarented has BYOB (Build Your Own Box) as per which the users can choose 9 products of their choice at a price of around USD45.29 per month. As a result, users are more attracted to rental appliances, thus increasing their demand. Therefore, combo packs have fueled the market growth, and this trend is expected to remain in the coming years well.
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Table of Contents: India Appliance Rentals & Subscriptions
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