How Amazon PPC Management Helps You Compete with Big Brands

Small and medium-sized sellers on Amazon often have to compete with well-known businesses that spend a lot on advertising and are known all over the world. You might think you can't compete, but the right Amazon PPC (Pay-Per-Click) management Services will help you get ahead.

We help brands of all sizes make money on Amazon at GrowithAmazon. In this post, we'll speak about how professional PPC management helps new sellers compete with and even outperform big brands by giving them the tools they need to do so.

Why Big Brands Dominate Amazon (and What You’re Up Against)

To be honest, big brands have a lot of good things going for them:

• A lot of money spent on ads

• A lot of individuals are aware of the brand

• Many reviews of items

• Full-time teams that do marketing and analytics

They usually come up on top in search results and can afford to pay a lot for phrases that attract a lot of traffic. But many small businesses don't aware that Amazon's ad platform rewards optimizing ads, not just spending money.

That's when Amazon PPC management is useful.

What Is Amazon PPC Management?

Managing Amazon PPC entails always planning, running, improving, and expanding paid ads on Amazon. These are the campaigns:

• Things that cost money

• Companies that pay for ads

• Display with a Sponsor

• Amazon DSP (for advanced retargeting)

When you engage someone to handle your PPC, you can be sure that your ad money is not only going out, but also coming back in the form of sales, profits, and market share.

No matter how big your brand is, our PPC services at GrowithAmazon will help you get the most out of your ad spend.

1. Strategic Keyword Targeting: Win Where Big Brands Don’t Look

Most of the time, big businesses use keywords that get a lot of traffic and are related to a lot of different things. But good PPC management goes deeper and finds:

• Long-tail keywords that signal an interest in buying

• Search terms that don't have a lot of competition

• Options for targeting ASINs

• Competitors' listings with keyword gaps that aren't filled

These little chances help you make sales that big brands miss. If you utilize the right negative keywords and divide your ads up correctly, they will only be seen to the right customers, not everyone.

2. Smarter Bidding Means Better ROI

Bigger brands can pay more to get recognized, and they often do. At GrowithAmazon, we use advanced bidding strategies to make sure that you not only get found, but also make money.

We regulate PPC by doing the following:

• Changing bids on the spot

• Bidding dependent on where the ad is seen (such at the top of search)

• Dayparting (bidding more during busy times)

• Changing the budget depending on data that is current

This means that your brand can do better than big spenders by making greater use of every advertising dollar.

3. Better Campaign Structure = More Control

A lot of suppliers, including some big ones, run PPC advertising that are messy and not well-organized. This means that the money is squandered and the data isn't usable.

Our group of professionals plans campaigns for:

• Ad groups that only have one keyword (SKAGs)

• Dividing into brand and non-brand groups

• Putting things into groups based on how well they work

We can look at performance in great depth with this approach. We can also swiftly halt keywords that aren't performing and develop ones that are, which is something that bigger businesses can't always accomplish quickly.

 4. Continuous Optimization Keeps You Competitive

With PPC, you can't just "set it and forget it." We assess the performance of your advertisements every week at GrowithAmazon to make sure they stay fresh. That means:

• A/B testing ad creatives

• Changing bids based on ACoS

• Putting in bad keywords

• Making sure that the different sorts of search phrases perform correctly

• Budget changes depending on the time of year

Big companies could take weeks or months to respond to changes in the market, but you can do it immediately away. This flexibility provides you an advantage over your competition.

5. Protecting Your Brand (and Attacking Theirs)

A good PPC manager knows that both offense and defense are vital. We assist you:

• Bid on your own name and ASINs to keep your brand safe.

• Use ads that target specific products to go after your competitors' listings.

• Use Sponsored Display ads to get users who have been to your site recently to come back.

• Get them to buy more by cross-selling your own catalog.

This full-funnel approach means you're not only getting people to come to your site, but you're also keeping them there and turning one-time buyers into long-term customers.

6. Data-Driven Decisions That Maximize Profits

Most of the time, big companies save their data in more than one place. But our PPC management makes sure that data always leads to action.

We use items like:

• Amazon Ads Console

• Analysis of Brands

• Dashboards for Helium 10, Data Studio, and Jungle Scout

• Real-time reports on ACoS, CTR, and conversions

What happened? Your campaigns are always being changed so that they can make money, not just attract views.

Case Study: Outsmarting a Global Brand with a Fraction of the Budget

A private-label pet supplies brand that we work with came to us after a global competition pushed them off the top page.

• After 60 days of improving PPC, we got:

• 38% less ACoS

• Sales went up by 72%.

• 400% better visibility for important niche keywords

• Not as much on branded search

With the right Amazon PPC management, David can overcome Goliath, and we've seen it happen over and over again.

Final Thoughts: You Don’t Need a Bigger Budget—You Need a Better Strategy

Big businesses may have money and renown, but they don't always have the same goals or ability to change as you have. With good Amazon PPC management, your brand can do the following:

• Make it easier to see

• Stop wasting money

• Win market share in profitable areas

• Grow better and faster

We at GrowithAmazon have helped dozens of sellers expand from a small business to one that makes 6 or 7 figures utilizing our tried-and-true PPC strategies. You don't have to spend more than your competitors; you just have to be smarter than them.

Are you ready to go up against the big guys?

Let GrowithAmazon handle your Amazon PPC ads so your company may have the edge it needs to win.