Grow Your Embroidery Business with Digital Printing

Embroidery creates beautiful, high-quality, and durable designs. But what happens when a customer wants a complex, multi-colored image or a photorealistic print on their apparel? While embroidery excels at texture and longevity, it has limitations. This is where digital printing comes in, offering a powerful way to expand your services and grow your embroidered clothing business.

By combining the classic appeal of embroidery with the vibrant, detailed capabilities of digital printing, you can unlock new creative possibilities and attract a wider range of customers. This guide will show you how integrating digital printing can complement your existing embroidery services and take your business to the next level.

Why Add Digital Printing to Your Embroidery Business?

Integrating digital printing isn't about replacing embroidery; it's about enhancing it. Many businesses find that offering both services allows them to cater to every customer request, no matter how complex.

Here’s why it’s a smart move:

• Handle Complex Designs: Digital printing can reproduce intricate details, gradients, and a full spectrum of colors that are difficult or impossible to achieve with thread. This is perfect for photographic images, detailed logos, and artistic designs.
• Offer More to Your Customers: You'll no longer have to turn away jobs that aren't a good fit for embroidery. By offering digital printing, you become a one-stop shop for all custom apparel needs, increasing customer loyalty and order value.
• Perfect for Small Orders: Digital printing has minimal setup costs compared to other printing methods, making it cost-effective for small runs and even one-off custom pieces. This allows you to serve customers who need just a few items without charging high setup fees.
• Create Unique Mixed-Media Garments: Imagine a brand name beautifully embroidered on the chest of a hoodie, with a full-color, digitally printed graphic on the back. Combining embroidery and digital printing on a single garment creates a high-end, unique product that stands out from the competition.

How to Integrate Digital Printing

Adding a new service might seem daunting, but with the right approach and equipment, it can be a smooth transition. Here are the steps to get started.

1. Choose the Right Printing Method

Two popular digital printing methods for apparel are DTF printing and UV DTF printing.

• DTF printing: With DTF printing, designs are printed onto a special film and then transferred to the garment using a heat press. The advantage of DTF printing is its versatility—it works on a wide variety of fabrics, including polyester, nylon, and blends, which are often challenging for DTG.
• UV DTF printing: Traditional UV DTF printers are unable to work on fabrics. However, SUBLISTAR’s upgraded UV DTF printers can print 3D UV DTF embroidery stickers for fabrics. They are vibrant, durable, and long-lasting.  

For businesses that already work with a diverse range of apparel for embroidery, DTF printing often provides the most flexibility.

2. Invest in Quality Equipment

Your reputation is built on quality, so investing in a reliable printer is crucial. You need a machine that delivers consistent, vibrant prints without constant maintenance headaches.

This is where SUBLISTAR comes in. Our digital printers are designed for businesses looking to scale their operations with high-quality printing solutions. SUBLISTAR printers are known for their:

• Reliability: Built to handle demanding production schedules.
• Vibrant Colors: Produce stunning, true-to-life colors that make designs pop.
• User-Friendly Operation: Intuitive software and controls make it easy to get started.

By choosing a trusted brand like SUBLISTAR, you ensure that your new digital printing service meets the same high standards as your embroidery work.

3. Market Your New Services

Once you're set up, let your customers know about your expanded capabilities.

• Update your website and social media to showcase your new digital printing options.
• Create sample garments that feature both embroidery and digital prints to inspire your clients.
• Run a special promotion for mixed-media designs to encourage customers to try your new service.

Expand Your Creative Horizons

Don't see digital printing as a competitor to embroidery. Instead, view it as a complementary tool that allows you to offer more value, creativity, and solutions to your customers. By expanding your services, you can handle any request that comes your way, solidifying your position as a leader in the custom apparel industry.

Ready to explore how digital printing can elevate your business? Discover the power and reliability of SUBLISTAR's digital printers and start turning creative visions into reality.