The global cold-pressed juice market was valued at USD 837.01 million in 2024 and is projected to grow at a CAGR of 6.7% from 2025 to 2034, reaching USD 1,600.94 million by 2034. This growth is primarily driven by rising consumer awareness of health, wellness, and the demand for natural nutrition.
Unlike conventional juice extraction methods that use heat and often degrade nutrient quality, cold-pressed juices are produced using hydraulic pressing. This process ensures higher retention of vitamins, minerals, and enzymes, making them particularly appealing to health-conscious consumers. The beverages are also aligned with the clean-label trend, emphasizing organic, minimally processed, and functional products.
As global consumers increasingly shift away from sugary sodas and synthetic drinks, cold-pressed juices are positioning themselves as premium alternatives in the natural and organic beverage category. They not only meet hydration needs but also provide added functional benefits, including detoxification, energy boosting, and immunity support.
Market Overview
Definition of Cold-Pressed Juice
Cold-pressed juice is a fruit and vegetable-based beverage produced through hydraulic pressing or cold press extraction. Unlike traditional juicing, which uses heat and oxidation, this method preserves natural nutrients, phytonutrients, and live enzymes, delivering maximum nutritional value.
Historical Growth and Evolution
Over the past decade, cold-pressed juices have transitioned from niche wellness stores to mainstream retail channels. Initially popularized in North America and Europe as premium detox beverages, they are now widely available across supermarkets, online platforms, and specialty cafés. The global rise in clean eating, plant-based diets, and functional beverages has propelled their demand, making them a significant part of the health and wellness drinks category.
Major Genres (Product Categories)
- Fruit-Based Cold-Pressed Juices – made from oranges, apples, pineapples, etc.
- Vegetable-Based Cold-Pressed Juices – spinach, kale, beetroot, celery-based drinks.
- Mixed/Blended Juices – combinations of fruits and vegetables for balanced nutrition.
- Functional Cold-Pressed Juices – infused with superfoods, probiotics, or adaptogens.
Key Platforms (Distribution Channels)
- Supermarkets/Hypermarkets – growing presence in organic beverage aisles.
- Specialty Health Stores – primary outlets for premium and niche brands.
- Online Retail & DTC Brands – subscription-based models driving convenience.
- Cafés & Juice Bars – urban centers focusing on wellness-focused beverages.
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Market Dynamics
- Drivers:
- Rising health consciousness and wellness-focused lifestyles.
- Shift toward clean-label, organic, and minimally processed beverages.
- Growing rejection of sugary sodas and synthetic drinks.
- Expansion of online retail and subscription-based cold-pressed juice services.
- Restraints:
- High cost of production and limited shelf life.
- Premium pricing compared to conventional juices.
- Supply chain challenges in sourcing organic raw materials.
- Opportunities:
- Innovation in packaging to extend shelf life without preservatives.
- Incorporation of functional ingredients (collagen, probiotics, adaptogens).
- Expansion into emerging markets with rising disposable incomes.
- Strategic collaborations with fitness centers, wellness retreats, and cafés.
Market Segmentation
- By Type: Fruit Juices, Vegetable Juices, Mixed/Blended Juices, Functional Juices.
- By Genre (Functionality): Detox, Immunity Boosting, Energy & Recovery, General Wellness.
- By Distribution: Supermarkets/Hypermarkets, Convenience Stores, Online Retail, Juice Bars.
- By Region: North America, Europe, Asia-Pacific, Latin America, Middle East & Africa.
Competitive Landscape
The cold-pressed juice market is highly fragmented, with both global and local players competing through product differentiation, organic certification, and innovative flavors. Key players include:
- Suja Life, LLC – one of the largest cold-pressed juice brands in the U.S.
- Pressed Juicery – strong presence in subscription-based juice cleanses.
- RAW Pressery – leading brand in India’s premium juice segment.
- Nékter Juice Bar – café and juice bar-based distribution model.
- Juice Generation – premium cold-pressed juices with functional blends.
- Evolution Fresh (Starbucks) – leveraging café networks for cold-pressed juice sales.
Region-Wise Trends
- North America: Leads the market with strong consumer awareness, established brands, and growing subscription models.
- Europe: Rapid adoption due to demand for clean-label beverages and stricter regulations on synthetic drinks.
- Asia-Pacific: Fastest-growing region, led by urbanization, rising disposable income, and fitness culture in India, China, and Japan.
- Latin America: Emerging market with increasing interest in organic and natural beverages.
- Middle East & Africa: Growth fueled by expatriate populations and a rising wellness-driven urban class.