European MVNO Market Set to Reach USD 49.6 Billion by 2030

The European MVNO market generated revenue of USD 32.9 billion in 2023 and is projected to grow at a CAGR of 6.1% from 2024 to 2030, reaching USD 49.6 billion by 2030. This steady expansion is driven by the rising adoption of segment-targeted pricing models, innovative distribution strategies, and the rapid deployment of cloud-based solutions across telecom ecosystems. Increasing mobile device penetration and the growing demand for affordable mobile services continue to strengthen the position of MVNOs across Europe.

Another major growth contributor is the rising popularity of bundled offerings, particularly triple-play services that combine broadband internet, television, and latency-sensitive voice services. These offerings are increasingly delivered through internet-based platforms, supported by software advancements and digital service innovation. As smartphones evolve into multi-functional devices supporting data-intensive applications, GPS, and location-based services, demand for flexible and customized mobile plans is accelerating. The growing number of MVNO players across Europe is further expanding service availability, improving customer choice, and intensifying competition, thereby reinforcing the market’s long-term growth outlook.

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Key Insights

• The discount service type dominated the European MVNO market with a 30% share in 2023, supported by declining telecom service costs and rising competition that is boosting demand for low-cost mobile offerings.
• Cellular Machine-to-Machine (M2M) is the fastest-growing service type, expected to register a CAGR of 6.8% from 2024 to 2030, driven by the integration of cellular connectivity into machines such as vehicles and vending systems.
• Advancements in 3G M2M technology and the expansion of mobile network coverage are supporting the rapid deployment of M2M applications across industries.
• Increasing collaboration between MNOs and M2M application service providers is accelerating the deployment of mobile network elements in industrial and commercial use cases.
• Postpaid MVNOs accounted for around 75% of the market share in 2023, benefiting from monthly billing flexibility and bundled bonuses that appeal to long-term users.
• Prepaid MVNOs are growing at a CAGR of 6.4% during the forecast period, as pay-as-you-use plans gain popularity among cost-conscious consumers seeking flexibility.
• The full MVNO business model held the largest share of 50% in 2023 and is also the fastest-growing, supported by the entry of non-telecom players such as retailers, financial institutions, and postal service providers.
• Full MVNOs benefit from complete customer ownership by offering proprietary SIM cards and value-added services, strengthening brand control and customer relationships.
• The consumer subscriber segment dominated the market with nearly 70% share in 2023, supported by rising mobile subscriptions and increased usage of data-intensive applications.
• Growing demand for mobile broadband, video streaming, and internet-based services is driving investments in network expansion and coverage improvement.
• The enterprise subscriber segment is expanding at a CAGR of 6.3% from 2024 to 2030, fueled by demand for customized connectivity solutions such as IoT, fleet management, and unified communications.
• Germany emerged as the largest country market with around 35% share in 2023, supported by a large base of mobile subscribers and the presence of approximately 1,012 MVNOs.
• Norway is the fastest-growing country, projected to grow at a CAGR of 6.6%, driven by rapid adoption of technologies such as IoT, eSIM, and 5G.
• The European MVNO market remains fragmented, with players focusing on service launches, improved customer support, and faster response times to gain competitive advantage.
• Key market participants include Lycamobile UK Limited, AT&T Inc., Verizon Communications Inc., T-Mobile US Inc., BT Group, Tesco Mobile Limited, Lebara Group, and Giffgaff Limited.