Europe Online Grocery Market Size, Share, Growth and Analysis Report 2026-2034

The Europe online grocery market size was valued at USD 81.81 Billion in 2025 and is projected to reach USD 506.88 Billion by 2034, growing at a compound annual growth rate (CAGR) of 22.46% during the forecast period 2026-2034. The market is driven by rising smartphone penetration, improved digital payment systems, and enhanced last-mile delivery infrastructure, alongside increased demand for organic and specialty products. Busy urban lifestyles and investments in omnichannel retail strategies further fuel growth.

Study Assumption Years

• Base Year: 2025
• Historical Period: 2020-2025
• Forecast Period: 2026-2034

Europe Online Grocery Market Key Takeaways

• The market size was USD 81.81 Billion in 2025.
• The CAGR is 22.46% from 2026 to 2034.
• The forecast period is 2026-2034.
• Vegetables and fruits dominate the market with a 32% share in 2025, driven by consumer health consciousness and preference for fresh, chemical-free produce through digital platforms.
• Hybrid marketplace leads with 53% market share in 2025, offering a combination of proprietary inventory and third-party partnerships.
• App-based platforms hold 68.08% share in 2025, due to superior user experience and AI-powered personalized recommendations.
• One-time purchases represent 83% of market share in 2025, supported by popularity of quick commerce platforms.
• Germany is the largest country market with 26% share in 2025, thanks to advanced digital infrastructure and investments in refrigerated logistics.

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Market Growth Factors

The Europe online grocery market is increased by demand for convenience and time-saving․ Busy lifestyles in Europe, including long working hours and daily commutes to work in urban areas, help drive consumers to use online grocery shopping to avoid the need to travel, park and queue․ Rapid delivery grocery services, known as quick commerce, have raised customer expectations around the delivery of groceries․ In Belgium, Colruyt Group uses refrigerated lockers for same-day grocery collection and delivery through its e-commerce platform, Collect&Go, to meet demand for convenience shopping․

The growth of digital infrastructure and mobile connectivity in Europe have also contributed to market growth․ The number of mobile subscribers is anticipated to reach 520 million subscribers, or 88% of the population, by the end of 2024․ Smartphone penetration and high-speed internet connectivity are critical factors in e-commerce development․ Network developments enable real-time inventory updates, video content, and AI-assisted personal shopping to improve the experience․ Other innovations, including mobile wallets, contactless transactions and buy-now-pay-later products, are also improving the frictionless experience and are becoming increasingly popular across the continent․

Through logistics and last-mile delivery improvements, including dark stores and micro-fulfillment centers, planned capital investment, and smart delivery networks, both revenue and capital investment in the business has supported precision delivery, real-time tracking and temperature-controlled transportation that accommodates perishable items․ Electric delivery vehicles, cargo bicycles, and autonomous vehicles improve operational efficiency and sustainability, while micro-hubs in dense urban areas provide sub-twenty-minute delivery․ These promote repeat orders and lower costs․ Retailers still see the expansion of fulfillment infrastructure as a key differentiator in the last mile․

Market Segmentation

• Product Type:
• Vegetables and Fruits: Holds 32% market share in 2025. This segment leads with strong demand due to health consciousness, preference for fresh organic produce, and improved cold-chain logistics ensuring product quality throughout delivery.
• Dairy Products
• Staples and Cooking Essentials
• Snacks
• Meat and Seafood
• Others
• Business Model:
• Pure Marketplace
• Hybrid Marketplace: Dominates with 53% market share in 2025. Combines proprietary inventory with partnerships, allowing extensive product range and reliable fulfillment. Example: Knuspr’s partnership with Amazon Prime in Germany expands hybrid fulfillment capabilities.
• Others
• Platform:
• Web-Based
• App-Based: Exhibits dominance with 68.08% share in 2025. Driven by personalized features, superior user experience, biometric authentication, and integration with smartphones. Younger demographics particularly favor mobile apps.
• Purchase Type:
• One-Time: Leads with 83% market share in 2025, reflecting consumer flexibility and preference for spontaneous purchases via quick commerce with ultra-fast delivery.
• Subscription
• Country:
• Germany: Largest market with 26% share in 2025. Supported by advanced digital infrastructure, refrigerated logistics investments, high purchasing power, and expanding fulfillment capabilities.
• France
• United Kingdom
• Italy
• Spain
• Others

Regional Insights

Germany dominates the Europe online grocery market with a 26% share in 2025. The country’s leadership stems from advanced digital infrastructure, robust logistics and refrigerated supply chains, and significant investments by retailers in e-commerce capabilities. Urban and suburban delivery networks are optimized, with expanding click-and-collect services and strong quick commerce penetration. German consumers also drive demand for sustainable packaging and local products, supported by favorable regulatory and payment infrastructure conditions.

Recent Developments & News

In February 2025, Prosus agreed to acquire Just Eat Takeaway.com for approximately EUR 4.1 Billion in an all-cash deal. This acquisition aims to create the world’s fourth largest food delivery group and establish a leading European technology platform with enhanced growth prospects across online grocery, food delivery, and fintech services.

Key Players

• Flink
• Just Eat
• Delivery Hero
• Uber Eats
• Doordash
• Amazon Inc.
• Rewe
• Rakuten Group, Inc
• Tesco
• Carrefour

Customization Note:

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