EDDM USA: Every Door Direct Mail Made Simple and Effective

What Is EDDM?

Every Door Direct Mail (EDDM) is a USPS marketing service designed to help businesses deliver mail to every address within selected postal carrier routes. Instead of addressing each mail piece individually, you simply choose the neighborhoods or ZIP codes you want to reach. The postal carrier then delivers your mail to every home or business along those routes.

This program eliminates the need for mailing lists, reduces postage costs, and streamlines the entire direct mail process. Whether you’re promoting a grand opening, a special sale, or a seasonal event, EDDM allows you to saturate your local area quickly and effectively.

Benefits of EDDM

1. No Mailing List Required: With EDDM, there’s no need to buy or manage customer addresses. You simply select your target area using the USPS EDDM mapping tool, which helps you identify carrier routes based on demographics like age, income, or household size.
2. Cost-Effective Marketing: EDDM postage rates are significantly lower than standard first-class mail, allowing you to reach thousands of potential customers without breaking your marketing budget.
3. Perfect for Local Businesses: From restaurants and real estate agents to salons, gyms, and repair services, EDDM is ideal for businesses that depend on local visibility. You can introduce your brand to every home in your area, driving both awareness and foot traffic.
4. Flexible Mail Formats: EDDM supports a range of mail sizes — including postcards, flyers, and brochures — giving you creative flexibility to design attention-grabbing promotions.
5. Simple to Launch: The process is straightforward: design your mailer, print the required quantity, bundle it by route, and deliver it to your local post office. USPS handles the rest.
6. Why Choose EDDM for Your Next Campaign

EDDM is one of the most accessible and effective marketing tools available for U.S. businesses. It combines the power of traditional direct mail with the simplicity of modern targeting tools. Whether you’re a small local shop or part of a growing franchise, EDDM helps you build awareness, attract new customers, and increase sales — all while keeping costs low and results measurable.

With EDDM USA, you’re not just sending mail — you’re delivering your message directly to every door that matters most.