Digital Marketing for Contractors - Increase Calls, Leads & Revenue

In recent years, the contracting business has evolved into an online marketplace, where most homeowners will research and select contractors through various online sources such as Google, reviews and websites, and social media platforms. Digital marketing for contractors has become the primary means by which contractors consistently receive leads/phone calls/revenue.

So, no matter whether you are a general contractor, roofing contractor, plumbing contractor, electrician, heating & air conditioning technician, painter, or home improvement contractor, implementing a solid online marketing plan is key to dominating your respective region of the market while attracting high quality leads/clients.

Why Digital Marketing Matters for Contractors

Digital marketing helps contractors:

• Attract ready to hire homeowners
• Rank higher in local search results
• Build trust with strong reviews
• Showcase past projects
• Reduce downtime and slow seasons
• Generate consistent, predictable leads

Instead of waiting for referrals, you build a system that continuously brings customers to you.

Essential Digital Marketing Strategies for Contractors

1. 1. Contractor Website Optimized for Conversions
2. Your website is your digital storefront. To convert visitors into leads, it must include:

• Services listed clearly
• High-quality project photos
• Strong CTAs (Call Now, Get Quote, Book Service)
• Fast, mobile friendly design

1. 2. Email & SMS Marketing

Follow ups help contractors close more jobs by staying top-of-mind.

Use email/SMS for:

• Quote reminders
• Seasonal promotions
• Project updates
• Maintenance reminders

Automation can increase your booking rate by 40%+.

3. Video Marketing for Higher Trust

Contractors who show their work on video get more engagement and better clients.

Use videos for:

• Before/after transformations
• Client testimonials
• Project walkthroughs
• Quick tips & educational content

Video builds trust faster than text or photos alone.

Benefits of Digital Marketing for Contractors

Increased Amount of Visitors to Website

1. 1. Increased Number of Phone Calls and Project Requests
   2. Increased Strength of Brand Authority Rankings
   3. Increased Position of Contractors on Google
   4. Higher Quality Clients
   5. More Consistent Cash Flow
   6. Long Term Growth for Contractors

Digital marketing turns your contracting business into a predictable, scalable operation.

Last Submit

If You’re a Contractor and You Want to Grow Your Business, Digital Marketing Will Be the Best Way to Achieve This Goal. If You Want to Reach More People, Get More Projects, and Compete Successfully in Today’s Marketplace, You Must Use Effective Digital Marketing Techniques such as Search Engine Optimization (SEO), Website Building, Pay Per Click Advertising, and Customer Reputation Management.