Device-as-a-Service Market Size, Share & Trends Report 2025–2033

IMARC Group, a leading market research company, has recently released a report titled “Device-as-a-Service Market Size, Share, Trends, and Forecast by Offering, Enterprise Size, End Use, and Region, 2025-2033”. offers a comprehensive analysis of the device-as-a-service market share. The report also includes competitor and regional analysis, along with a breakdown of segments within the industry. The global device-as-a-service market size was valued at USD 123.18 Billion in 2024 Looking forward, IMARC Group estimates the market to reach USD 1,141.02 Billion by 2033, exhibiting a CAGR of 28.06% during 2025-2033. North America currently dominates the market, holding a significant device-as-a-service market share of over 35.0% in 2024. The increasing demand for remote work access, growth of cloud computing, and rise of bring-your-own-device (BYOD) policies represent some of the factors driving the market.

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Rapid Adoption of Subscription-Based IT Solutions by Enterprises:

The Device-as-a-Service (DaaS) market is experiencing explosive growth, primarily driven by the enterprise sector’s accelerating transition from traditional capital expenditure (CapEx) models to subscription-based operational expenditure (OpEx) frameworks. Organizations across industries are embracing DaaS as a cost-effective and scalable approach to managing IT infrastructure, enabling them to access the latest hardware—including laptops, desktops, smartphones, and IoT devices—alongside comprehensive lifecycle management services such as deployment, maintenance, upgrades, and end-of-life asset recovery.

This model not only reduces upfront investments but also streamlines IT operations, allowing businesses to focus on core competencies while outsourcing device procurement and management to specialized vendors. The flexibility to scale device count and attached services up or down based on business needs is especially appealing in today’s dynamic work environments, where remote and hybrid work models have become the norm. Furthermore, DaaS providers are leveraging advanced analytics, AI-driven predictive maintenance, and cloud-based management platforms to enhance device performance, minimize downtime, and ensure robust security compliance. These value-added services are boosting user productivity and operational efficiency, making DaaS a preferred choice for enterprises seeking agility, cost control, and seamless technology adoption in an increasingly digital-first business landscape.

Technological Advancements and Integration with Cloud, AI, and IoT:

Technological innovation is a cornerstone of the DaaS market’s expansion, with cloud computing, artificial intelligence (AI), and the Internet of Things (IoT) playing pivotal roles in shaping service offerings and user experiences. The widespread adoption of cloud services enables real-time device management, remote monitoring, and automated software updates, ensuring that organizations can maintain high levels of productivity and security regardless of workforce location. AI-powered analytics and predictive maintenance tools are transforming device lifecycle management by proactively identifying potential issues, optimizing performance, and reducing operational disruptions.

Simultaneously, the integration of IoT devices into DaaS ecosystems is broadening the scope of managed endpoints, encompassing not only traditional computing devices but also smart peripherals, sensors, and connected equipment. This convergence of technologies is fostering a new era of intelligent IT management, where businesses can leverage data-driven insights to make informed decisions about device utilization, resource allocation, and cybersecurity. As a result, DaaS providers are increasingly positioning themselves as strategic partners, offering customizable solutions that align with evolving business requirements and technological trends, thereby driving market growth and differentiation.

Expanding Market Penetration Across Sectors and Geographies:

The DaaS market is witnessing robust growth across diverse industry verticals and geographic regions, fueled by the universal need for flexible, secure, and scalable IT solutions. Large enterprises continue to dominate adoption, leveraging DaaS to streamline IT infrastructure, enhance workforce mobility, and improve security in hybrid and remote work environments. However, small and medium-sized enterprises (SMEs) are emerging as a high-growth segment, attracted by the affordability, simplicity, and managed services offered by DaaS providers. The IT & telecom sector leads in DaaS utilization, driven by its reliance on advanced infrastructure and the need for seamless device management, but significant traction is also observed in healthcare, education, finance, and manufacturing.

Regionally, North America remains the largest market, supported by early technology adoption, strong vendor ecosystems, and a high concentration of digital-native businesses. Meanwhile, Asia-Pacific and Europe are experiencing rapid growth, propelled by digital transformation initiatives, increasing cloud adoption, and the rise of remote work. As more organizations recognize the benefits of DaaS—including predictable costs, reduced IT burden, and access to cutting-edge technology—market penetration is expected to accelerate, creating new opportunities for vendors, managed service providers, and value-added resellers to expand their offerings and customer base.

Leading Key Players Operating in the Device-as-a-Service Industry:

• Accenture Plc
• Atea Global Services Ltd. (Atea Group)
• Cognizant Microsoft Business Group
• HP Development Company L.P.
• Intel Corporation
• Lenovo Group Limited
• Yorktel

Device-as-a-Service Market Trends: Current Landscape and Emerging Opportunities

The Device-as-a-Service market is at the forefront of a fundamental shift in how organizations procure, manage, and utilize technology. The demand for flexible, subscription-based IT solutions continues to surge as businesses prioritize cost efficiency, operational agility, and seamless device lifecycle management. Cloud integration and advanced analytics are enabling real-time monitoring, predictive maintenance, and automated updates, which collectively enhance device performance and security while reducing IT support overhead. The rise of hybrid and remote work models has further amplified the appeal of DaaS, as organizations seek to equip distributed workforces with reliable, up-to-date hardware and software.

Additionally, the growing emphasis on sustainability and e-waste management is prompting enterprises to adopt DaaS as a means to streamline device recycling and reduce environmental impact. Customizable service offerings, robust OEM and vendor partnerships, and the increasing adoption of AI and IoT are driving innovation and expanding the scope of managed endpoints. As a result, the DaaS market is evolving into a comprehensive ecosystem that supports not only traditional computing devices but also smart peripherals and connected equipment, positioning it as a critical enabler of digital transformation and workforce productivity across industries.

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Device-as-a-Service Industry Segmentation:

Analysis by Offering:

• Hardware
• Software
• Service

Analysis by Enterprise Size:

• Small and Medium-sized Enterprises
• Large Enterprise

Analysis by End Use:

• Banking, Financial Services and Insurance (BFSI)
• Educational Institutions
• Healthcare and Life Sciences
• IT and Telecom
• Public Sector and Government Offices
• Others

Regional Insights:

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East and Africa

Key Highlights of the Report:

• Market Performance (2019-2024)
• Market Outlook (2025-2033)
• Market Trends
• Market Drivers and Success Factors
• Impact of COVID-19
• Value Chain Analysis
• Comprehensive mapping of the competitive landscape

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