Brochure vs Flyer: What’s the Difference and Which Do You Need?
Discover the key differences between brochures and flyers. Learn when to use each and how DTPS helps with high-quality flyer and brochure printing.
When it comes to promoting your business, knowing whether to use a brochure or a flyer can save you both time and money. Although both tools are designed to inform and persuade, they serve very different purposes. At DTPS, we regularly guide businesses through print decisions that align with their marketing goals — and that often begins with helping them choose the right format.
A 2023 study from Roy Morgan found that over 8.8 million Australians engage with printed advertising weekly. That’s a reminder that print still matters — but getting the format right is where real results happen.
What Is a Flyer?
A flyer is typically a single sheet of paper printed on one or both sides. It’s straightforward, economical, and often used to announce events, special offers, or sales. You’ll often see flyers handed out in public spaces, inserted into newspapers, or stacked on counters.
Common features of a flyer include:
- One A5 or A4 page (sometimes DL)
- Lightweight and inexpensive to print in bulk
- Typically used for short-term promotions
- Easy to distribute
Flyers are ideal when your message needs to be quick and punchy. Think of them as your marketing in speed-dial form — short, direct, and visually engaging.
What Is a Brochure?
A brochure, on the other hand, is a folded document — often with multiple panels — that presents more detailed information. It’s used when you need to educate, explain, or guide a reader through a decision. This makes it ideal for products, services, or businesses that need to showcase more than a simple offer.
Key features of brochures:
- Usually folded (bi-fold, tri-fold, or Z-fold)
- Printed on heavier stock than flyers
- Designed for long-term use or display
- Supports visual storytelling with a structured layout
Brochures are often used in sales kits, displayed in reception areas, or handed out at expos where you want the reader to take it home and digest the information in their own time.
Read More: https://www.dtps.com.au/brochure-vs-flyer-whats-the-difference-and-which-do-you-need/