Biotiful: A Kefir Brand Bringing Gut Health To The Mainstream

Gut health has become a huge conversation over the last few years, and for good reason. After decades of restricted diets being pushed, particularly in the 90s and 2000s when diet culture was out of control, times have changed. Now, there is much more focus on fuelling our bodies with the right foods to keep us feeling full, to help us recover, to give us energy and overall, to give our bodies everything they need. Gut health is a huge part of this, and one of the brands leading the way in the UK is Biotiful, introducing Kefir to the mass market to educate on how incredible fermented products are for our gut health and also overall health. 

An Introduction To Biotiful

Biotiful is a Kefir brand based in the UK. Kefir is a fermented yogurt product that has been eaten for thousands of years, as it contains fantastic live cultures that help to balance our gut, and as a result, improve our general health significantly when paired with a balanced diet and exercise. Founder Natasha Bowes regularly ate cultured milk products as a child in her native Russia, and as she trained as a figure skater, they became even more of an important part of her lifestyle because of the gut health benefits. 

Moving to London as an adult, Natasha found it difficult to find the cultured milk products in the mainstream supermarkets, and after a successful corporate career, she launched Biotiful. Biotiful is about so much more than selling a product, but the primary focus was on educating the UK about how important gut health is, and providing a solution to people’s health concerns with Kefir. A focus on natural, delicious products is what has made Biotiful the leading Kefir brand in the UK. 

How Has Biotiful Evolved? 

When first launched in 2012, fermented products and gut health in general weren’t well known, or a core part of many people’s diet. As a result, Biotiful has provided a true education piece over the last decade, focusing on traditional recipes and evolving the products over time to suit changing consumers. From no-added-sugar flavoured options through to Kefir protein yogurts, the brand has grown exponentially and now provides a full range that can easily fit into people’s lifestyle. Their new campaign, “Go With Your Gut”, is all about being able to make one simple swap from yogurt to Kefir, and for your gut health to thrive as a result. 

Where To Buy Biotiful Kefir?

In terms of where to buy kefir, Biotiful is now stocked in all major supermarkets across the UK, including Tesco, Asda, Morrisons, Ocado, Waitrose, Sainsbury’s, Wholefoods, Coop and more. Choose from Kefir yogurts that are great for both sweet and savoury dishes or snacks, or choose Kefir drinks for a quick and convenient gut health boost that tastes delicious! Consuming 250g per day can be transformative for your gut health.