Automotive NVH Materials Market To Witness Rapid Development

Automotive NVH Materials Market Summary

The global automotive noise, vibration and harshness materials market size was estimated at USD 9.84 billion in 2022 and is projected to reach USD 15.16 billion by 2030, growing at a compound annual growth rate of 5.6% from 2023 to 2030. This growth reflects the increasing importance of vehicle comfort, performance, and durability across the automotive industry. Globally, the rising production and use of heavy commercial vehicles across various end use verticals such as logistics, construction, and industrial transportation are expected to be key factors driving the demand for automotive noise, vibration and harshness materials. As vehicle usage intensifies, the need to manage noise and vibration effectively becomes more critical.

Noise, vibration and harshness in automobiles, caused by both structure borne and air borne noises, can lead to passenger discomfort and negatively impact overall vehicle durability. The application of noise, vibration and harshness reduction materials helps minimize these effects and significantly improves ride quality. This has resulted in increased demand for such materials within the automotive sector. Automotive manufacturers are placing greater emphasis on acoustic management and vibration control in both passenger and commercial vehicles to enhance driving comfort, reduce cabin noise levels, and improve long term vehicle performance. In addition, effective noise and vibration control can contribute to better fuel economy by reducing energy losses. Along with these functional benefits, evolving consumer preferences toward quieter, smoother, and more comfortable vehicles are further expected to support market growth.

Key Market Trends & Insights

• Asia Pacific was the leading region in the automotive noise, vibration and harshness materials industry, accounting for nearly 47.0% of the overall market revenue in 2022. This dominance is driven by high vehicle production volumes, expanding automotive manufacturing capacity, and growing demand for passenger and commercial vehicles in the region.
• North America witnessed nearly 5% growth in automotive production over the past few years. The region’s steady growth is supported by technological advancements, increased demand for high performance vehicles, and a strong focus on vehicle comfort and safety features.
• Based on end use, the automotive industry accounted for approximately 64.8% of the overall revenue share in 2022. The widespread application of noise, vibration and harshness materials across various vehicle types has contributed significantly to this dominance.
• In terms of application, noise and friction absorption emerged as the largest segment and accounted for around 51.6% of the overall revenue share in 2022. These applications are critical for reducing unwanted sounds and vibrations generated during vehicle operation.
• Based on product, foam laminates emerged as the leading category in the automotive noise, vibration and harshness materials market and accounted for revenue of USD 4.30 billion in 2022. Foam laminates are widely used due to their lightweight nature, high sound absorption efficiency, and ease of integration into vehicle components.

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Market Size & Forecast

• 2022 Market Size: USD 9.84 Billion
• 2030 Projected Market Size: USD 15.16 Billion
• CAGR (2023-2030): 5.6%
• Asia Pacific: Largest market in 2022
• North America: Fastest growing market

Key Companies & Market Share Insights

The global automotive noise, vibration & harshness materials market is highly competitive on account of a large number of sellers in the industry, along with a high potential for product and price differentiation.

Application development and customized materials are the key strategies adopted by the key industry players to remain competitive. In addition, mergers and acquisitions are also being executed by these players with the objective of diversifying their product portfolios for reducing vibration and harness and thereby gaining competitive shares.

Key Players

• Creative Foam Corporation
• BRC Rubber & Plastics Inc.
• Wolverine Advanced Materials
• ElringKlinger AG
• Hoosier Gasket Corporation
• Industry Products Co.
• Interface Performance Materials
• Hematite
• Plastomer Corporation
• Rogers Foam Corporation
• Swift Components Corp
• Unique Fabricating Inc.
• Avery Dennison
• KKT Holding GmbH
• Nicholson Sealing Technologies Ltd.
• KOPP GmbH & Co. KG
• Janesville Acoustics

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Conclusion

The automotive noise, vibration and harshness materials market is growing steadily as manufacturers prioritize vehicle comfort, durability, and acoustic performance. Rising production of heavy commercial vehicles and increasing consumer demand for quieter and smoother rides are key growth drivers. Asia Pacific leads the market due to strong automotive manufacturing activity, while North America shows consistent production growth. The dominance of noise absorption applications and foam laminate products highlights the focus on effective and lightweight solutions. Overall, continued technological advancements and evolving consumer expectations are expected to support sustained market expansion.