Australia Travel & Tourism Market Size, Share, Report 2025-2033

The latest report by IMARC Group, titled “Australia Travel & Tourism Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2025–2033,” provides a comprehensive analysis of the Australia travel and tourism market growth. The report includes competitor and regional analysis along with a breakdown of segments within the industry. The Australia travel and tourism market size reached USD 17.2 Billion in 2024. Looking ahead, IMARC Group expects the market to reach USD 21.1 Billion by 2033, exhibiting a growth rate (CAGR) of 2.11% during 2025–2033.

Base Year: 2024 Forecast Years: 2025–2033 Historical Years: 2019–2024 Market Size in 2024: USD 17.2 Billion Market Forecast in 2033: USD 21.1 Billion Market Growth Rate (2025–2033): 2.11%

Australia Travel & Tourism Market Overview

Australia's travel and tourism market is a dynamic and multifaceted industry that facilitates the movement of people for leisure, business, and other purposes. As a key contributor to the national economy, it drives revenue generation and cultural exchange. The sector offers a wide array of experiences, from natural wonders and historical landmarks to bustling urban centers. Core components such as transportation, accommodation, attractions, and tourism services form a complex network that connects and supports travelers.

Beyond economic value, tourism fosters cross-cultural understanding and social cohesion. Although the industry faces challenges around sustainability and environmental impact, it continues to evolve through technological advancements like online booking systems, mobile applications, and virtual reality tools that enhance and simplify the travel experience.

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Australia Travel & Tourism Market Trends

• Growing demand for nature-based travel as eco-conscious tourists seek genuine and sustainable experiences across Australia’s diverse natural landscapes such as beaches, rainforests, outback, and marine sanctuaries.
• Expansion of domestic tourism fueled by increased disposable income among Australia’s middle class prioritizing travel as a lifestyle choice with frequent vacations and premium experiences.
• Rise in experiential and cultural tourism where travelers seek immersive interactions with local culture, cuisine, history, and adventure activities.
• Development of wellness and retreat tourism, emphasizing mental relaxation, stress relief, and nature immersion.
• Increasing use of digital platforms, online travel agencies (OTAs), and mobile applications aiding seamless travel planning and booking.
• Government support through promotional campaigns, infrastructure development, visa facilitation, and investment in tourism facilities boosting tourism growth.

Australia Travel & Tourism Market Drivers

• Expanding regional connectivity and improved transport infrastructure increasing access to remote and regional destinations.
• Supportive government initiatives promoting sustainable and Indigenous tourism development.
• Rising middle-class population and higher disposable income supporting increased travel spending.
• Technology adoption facilitating better travel experiences and convenience.
• Growing preference for shorter, frequent trips and niche tourism segments such as solo, culinary, adventure, and eco-tourism.

Challenges and Opportunities

Challenges:

• Sustainability concerns and environmental impact management.
• Geographic vastness and infrastructure gaps in some remote areas.
• Seasonality and uneven tourism distribution across regions.

Opportunities:

• Development of Indigenous tourism experiences that showcase Aboriginal and Torres Strait Islander culture.
• Growth in wellness, eco-tourism, and adventure travel catering to evolving consumer preferences.
• Digital innovation in booking, marketing, and customer engagement.
• Expansion of regional tourism to alleviate pressure on major urban hotspots and diversify economic benefits.

Australia Travel & Tourism Market Segmentation

By Type:

• Domestic
• Inbound (International Visitors)
• Outbound (Australian Residents Traveling Abroad)

By Service Offering:

• Ticket Reservation
• Hotel Booking
• Holiday/Tour Packages
• Others

By Purpose of Visit:

• Business
• Leisure and Recreation
• Education
• Medical
• Social Activity
• Others

By Booking Type:

• Travel Companies
• Travel Agencies
• Online
• Others

By Region:

• Australia Capital Territory & New South Wales
• Victoria & Tasmania
• Queensland
• Northern Territory & Southern Australia
• Western Australia

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Australia Travel & Tourism Market News

• Surge in domestic travel with Australians exploring coastal retreats, outback adventures, and regional hotspots, supported by state-level tourism initiatives and improved infrastructure.
• Rising popularity of sustainable and eco-friendly tourism including wildlife sanctuaries, carbon-neutral accommodations, and conservation-focused tours.
• Expansion of Indigenous tourism offerings with cultural tours, storytelling, and traditional art drawing significant interest.
• Growth in wellness tourism with increased bookings for yoga retreats, spa resorts, meditation centers, and nature-based wellness experiences.
• Government investment in tourism infrastructure, digital platforms, and promotional campaigns targeting both domestic and international markets.

Key Highlights of the Australia Travel & Tourism Market Report

• Historical and forecast market data (2019–2033)
• Segmentation analysis by type, service offering, purpose of visit, booking type, and region
• Insights on technological innovations and sustainability trends impacting the industry
• Assessment of competitive landscape and company profiling
• Examination of government policies promoting tourism growth and sustainability

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Q&A Section

Q1: What drives growth in Australia’s travel and tourism market? A1: Rising domestic travel, middle-class income growth, government infrastructure investments, technology adoption, and increasing demand for nature-based and experiential tourism.

Q2: What are the notable trends shaping the market? A2: Eco-tourism, wellness and Indigenous cultural tourism, digital booking platforms, and diversified niche tourism segments.

Q3: What challenges does the industry face? A3: Sustainability concerns, geographic and infrastructure barriers, and market seasonality.

Q4: What opportunities exist for market participants? A4: Expanding Indigenous tourism, wellness and adventure travel growth, regional tourism development, and technological advancement in travel services.

About Us IMARC Group is a global management consulting firm supporting changemakers worldwide with market research, entry, and expansion strategies.

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This report offers a detailed outlook on the evolving Australia travel and tourism market from 2025 to 2033.