Australia Kids Scooter Market: Impact of Government Initiatives on Electric Scooter Adoption

The Australia kids scooter market, valued at USD 4.49 million in 2024, is projected to expand at a Compound Annual Growth Rate (CAGR) of 5.5% from 2025 to 2030. This growth is primarily driven by increasing parental concern for child health, with experts advocating scooting for its benefits in metabolism, cardiopulmonary health, blood circulation, and overall immunity, aiding in the prevention of conditions like obesity.

Furthermore, revised safety laws, such as the Australian Capital Territory (ACT) Government's legalization of electric scooters on footpaths and shared paths in December 2019, are encouraging more children to ride. Parents are also increasingly opting for sustainable and eco-friendly transportation alternatives for short trips, aligning with environmental values while promoting children's independence and physical activity, a benefit consistent with the recommendations of the Australian Government Department of Health and Aged Care. The market is also adapting to the rise of online shopping, with companies investing in their direct websites and partnering with major e-commerce platforms like Amazon Australia, eBay, and Kogan, offering conveniences such as easy Browse, free shipping, and exclusive models, alongside location-specific marketing in key cities like Sydney, Melbourne, and Brisbane to enhance customer experience.

Key Market Trends & Insights

• Product Dominance (3-Wheel Kids Scooters): In 2024, 3-wheel kids scooters led the market, accounting for the largest revenue share of 64.0%. This dominance is driven by enhanced features and multi-functionality. For instance, Globber’s EVO COMFORT, an all-in-one 3-wheel scooter that functions as a ride-on, walking bike, and scooter, was recognized as the best outdoor product at the My Child Excellence Awards in 2018. This product incorporates a patented steering lock button that restricts the front wheel to only forward and backward movement, simplifying balancing for young children. This enhanced control and reduced risk of falls instill greater confidence in parents, making them more comfortable with their children using 3-wheel scooters.
• Type Dominance (Non-electric/Kick Kids Scooters): Non-electric/kick kids scooters held the largest revenue share of 74.8% in 2024. These scooters are primarily favored by children aged 4-14 years due to their relative simplicity. Parents often prefer these variants as an initial learning tool for children to develop scooter riding skills. This trend also aligns with global health recommendations, as the WHO has identified lack of physical exercise as a leading cause of death worldwide.
• Distribution Channel Dominance (Offline Channel): The offline channel dominated the kids scooter market, accounting for the largest revenue share in 2024. This is largely attributed to the increasing number of sporting goods retail stores, which provide more shelf space for product display and marketing. Consumers tend to prefer purchasing scooters for their children from physical stores, as it allows them to assess the product's fit, understand its mechanism, and evaluate its functionality firsthand before making a purchase.

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Market Size & Forecast

• 2024 Market Size: USD 4.49 Million • 2030 Projected Market Size: USD 6.17 Million • CAGR (2025-2030): 5.5%  

Key Companies & Market Share Insights

Major kids scooter market companies in Australia, including Micro Scooters Australia, Globber, and Razor Australia, offer a diverse range of models, encompassing 3-wheel and electric scooters, designed to cater to various age groups and preferences. These companies prioritize safety, durability, and customization in their product offerings. To effectively reach Australian families, they leverage e-commerce platforms for direct-to-consumer sales and implement comprehensive marketing strategies, including social media engagement, partnerships with influencers, and seasonal promotions.

• Micro Scooters Australia is a prominent brand known for its scooters for both children and adults, emphasizing fun, durability, and safety. Their product line includes 3-wheel scooters for younger children and more advanced models for older kids and adults. Micro Scooters are characterized by adjustable features, a user-friendly online shopping site, fast delivery services, and a broad selection of options.

• Similarly, Globber offers a range of scooters for children and adults, distinguished by their innovative designs. This includes 3-wheel scooters tailored for younger riders and more sophisticated 2-wheel models for older children and adults. Globber's scooters are designed for user-friendliness, featuring adjustable handlebars and intuitive lean-to-steer mechanisms, enhancing the riding experience for various skill levels.

Key Players

• Micro Scooters Australia
• Globber
• Razor Australia
• The Vault Pro Scooters.(Fuzion Scooter)
• Radio Flyer.

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Conclusion

The Australian kids scooter market is set for sustained growth, propelled by a convergence of factors: heightened parental awareness of the health benefits of physical activity, supportive regulatory changes encouraging scooter usage (including electric models), and a growing consumer preference for sustainable transport options. The industry's adaptability to evolving retail landscapes, particularly the pivot towards robust online sales strategies and direct-to-consumer models, further solidifies its expansion, enabling brands to reach a broader audience while catering to the increasing demand for active, independent, and environmentally conscious mobility solutions for children across Australia.