Australia Fantasy Sports Market 2025 | Worth USD 2,180.2 Million by 2033

Market Overview

The Australia fantasy sports market reached USD 810.6 Million in 2024 and is expected to grow to USD 2,180.2 Million by 2033. The market is predicted to expand at a compound annual growth rate (CAGR) of 10.40% during the forecast period from 2025 to 2033. This growth is fueled by rising mobile adoption, increased engagement in sports, and the popularity of Daily Fantasy Sports (DFS). Additional factors such as the legalization of online betting, partnerships with sports leagues, and the integration of blockchain technologies contribute to the expansion of this sector. Younger demographics and demand for real-time gaming experiences further accelerate market growth.

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How AI is Reshaping the Future of Australia Fantasy Sports Market:

• AI-driven predictive analytics enhance player performance prediction, enabling users to make smarter fantasy league choices.
• Machine learning algorithms optimize user engagement by personalizing gaming experiences based on user behavior and preferences.
• AI-powered real-time data integration delivers live-score updates and trade assistance, improving gameplay dynamics.
• Media partnerships leverage AI for targeted marketing campaigns that attract younger, digitally native fans.
• AI-based gamification with features like achievement badges, leaderboards, and loyalty points boosts user retention and participation.
• Blockchain integration combined with AI ensures transparent and secure transactions, enhancing trust among fantasy sports users.

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Australia Fantasy Sports Market Growth Factors

Daily Fantasy Sports (DFS) sites are one of the key drivers of the Australia fantasy sports market, as they allow users to create new teams for each contest. The ability of DFS to produce faster results and payouts is more appealing to the younger demographic. AFL, NRL and cricket are among the most popular sports, and over the last 10 years the amount of money wagered on Australian sports has risen by 57.6%. The number of 18-44 year old males who gambled rose by 66%. The development of websites and applications has helped the industry. The ability to legally wager online in many states and partnerships with sports leagues for DFS platforms has also greatly contributed to DFS's expansion.

Australia also has a strong sports culture, with sports-mad Australians following different leagues, such as the A-League and Women's Big Bash, year round in large numbers. The A-League and WBBL are both associated with a large fantasy sports market. Community sport leagues are also present at schools, universities and workplaces, fostering socialization. Common digital access and sports culture are the underlying factors that have made fantasy sports popular with various demographic groups and led to the search for organic growth opportunities.

The innovation of technology and media partnerships offers a unique growth path for the industry. News Corp acquired Vapormedia, the co-creator of SuperCoach, enabling bundled distribution across newspapers, online and mobile to deepen media reach and user acquisition. AI-led analytics and machine learning to identify and improve performance, mobile with real time transactions (eg live-scores/ trade assists), and the strategy of media proliferation reinforce this ecosystem and take the fantasy sports experience from a simple game to a rich digital fan experience and accelerate market penetration.

Australia Fantasy Sports Market Segmentation

Sports Type Insights:

• Football
• Baseball
• Basketball
• Hockey
• Cricket
• Others

Platform Insights:

• Website
• Mobile Application

Demographics Insights:

• Under 25 Years
• 25-40 Years
• Above 40 Years

Regional Insights:

• Australia Capital Territory & New South Wales
• Victoria & Tasmania
• Queensland
• Northern Territory & Southern Australia
• Western Australia

Key Players

• GameDay Squad
• Vapormedia

Recent Development & News

• February 2025: GameDay Squad, Australia’s fastest growing free-to-play fantasy sports platform with over 500,000 Google Play downloads, signed NRL legend James Tedesco to boost marketing for its 2025 season, which targets 2.4 million Australian fantasy players, doubling the user base compared to three years prior.
• March 2025: The Australian government partnered with leading fantasy sports operators to launch educational campaigns emphasizing responsible gaming practices and providing tutorials aimed at converting casual sports viewers into active fantasy participants.
• May 2025: Market research indicated a surge in mobile app usage for fantasy sports platforms, driven by new AI-assisted real-time gaming features and blockchain integration, making Australian fantasy sports more accessible and engaging for tech-savvy younger demographics.

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