Artificial Intelligence In Marketing Market: The Role of Machine Learning and Predictive Analytics

The global artificial intelligence in marketing market was valued at USD 20.44 billion in 2024 and is projected to reach USD 82.23 billion by 2030, growing at a compound annual growth rate (CAGR) of 25.0% from 2025 to 2030. The primary factors driving this growth include the increasing adoption of machine learning and AI, the rising popularity of social networking platforms, enhanced personalized consumer experiences, and the surge in online shopping.

For example, Google Responsive Search Ads, a text ad format within Google Ads, allows advertisers to create multiple headlines and descriptions for a single ad. This feature enables entrepreneurs to tailor their advertisements based on geographic location, budget, and other criteria.

AI plays a crucial role in helping marketers better target and segment audiences, delivering more personalized experiences. Its applications span various industries, including automotive, insurance, finance, retail, and healthcare. AI is set to enhance the effectiveness and efficiency of advertising through precise audience targeting and automation of ad creation and delivery. For instance, IBM Watson uses AI to help retail businesses create personalized shopping experiences by leveraging real-time data to reflect a customer's current purchasing behavior.

Key Market Trends & Insights

• North America: This region dominates the AI in marketing market with the highest revenue share of 32.4% in 2024. • U.S. Military: Rapid integration of AI into military operations is ongoing to maintain a strategic edge over competitors such as China. • Component Segmentation: The services segment leads the market with a revenue share of 59.3% in 2024. • Application Segmentation: Content curation holds the largest revenue share within the market in 2024. • End User Segmentation: The media and entertainment segment commands a significant revenue share in 2024.

Market Size & Forecast

• 2024 Market Size: USD 20.44 Billion • 2030 Projected Market Size: USD 82.23 Billion • CAGR (2025-2030): 25.0% • North America: Largest market in 2024 • Asia Pacific: Fastest-growing market

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Key Companies & Market Share Insights

The market exhibits strong competition, with a few major global players holding significant market shares. The focus is on developing new products and fostering collaborations among key players.

• Intel Corporation is a leading technology company with over 120,300 employees focused on shaping the future through innovative computing and connectivity solutions. The company emphasizes AI as a core element of its marketing strategies and product development. By shifting from a PC-centric to a data-centric model, Intel aims to provide comprehensive solutions leveraging AI across various sectors, including edge computing and autonomous driving.

• Microsoft leads in integrating AI into marketing with tools like Microsoft Copilot, which enhances productivity and creativity. The company is committed to expanding opportunities while leveraging AI to address accessibility challenges and create engaging content, collaborating with artists like Laufey. Microsoft’s focus on sustainability and diversity aims to empower users with AI-driven solutions that foster innovation and inclusivity in marketing and beyond.

Key Players

• Amazon.com, Inc. • Baidu, Inc. • Google LLC • Intel Corporation • International Business Machines Corporation (IBM) • Microsoft Corporation • NVIDIA Corporation • Oracle Corporation • Salesforce, Inc. • Twitter, Inc.

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