Agritourism Market Size, Share, Trends, Growth and Forecast Report 2025-2033

Market Overview

The global agritourism market size reached USD 73.2 Billion in 2024 and is expected to grow at a CAGR of 10.9% during the forecast period from 2025 to 2033, reaching USD 205.6 Billion by 2033. The growth is driven by rising consumer demand for sustainable and authentic rural travel experiences, increased popularity of farm-to-table dining, and supportive government initiatives enhancing rural development. Digital platforms further facilitate easier booking of agritourism, boosting the market globally. 

Study Assumption Years

• Base Year: 2024
• Historical Period: 2019-2024
• Forecast Period: 2025-2033

Agritourism Market Key Takeaways

• The global agritourism market size was valued at USD 73.2 Billion in 2024.
• The market is projected to reach USD 205.6 Billion by 2033.
• Expected CAGR of 10.9% is anticipated from 2025 to 2033.
• Growing demand for sustainable and unique travel experiences is a key driver.
• Government support for rural development is enhancing market expansion.
• Increased interest in farm-to-table dining and wellness-focused vacations boosts growth.
• Digital advancements support easier agritourism experience discovery and booking.

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Market Growth Factors

The international agritourism sector is expanding, with some areas being driven by consumer demand for more sustainable tourism options. Support for women-led rural enterprises (like Deendayal Antyodaya Yojana-National Rural Livelihood Mission in India) could increase access to loans to expand agritourism-based businesses. Ecotourism and educational tours, particularly family and school groups, are popular. For farm to fork tourism, food tourism is an economic opportunity. According to the World Food Travel Association, food tourists spend 25% more per trip than other tourists.

The demand for activities such as milking cows, tasting wines, and participating in the local harvest that vary with the season has resulted in what has been called "slow travel", made possible by the spread of social media. Urban residents seeking rural retreats have inspired different farms and rural communities to develop agritourism. Research indicates agritourism can increase farm income by USD 50000 per year on average.

Internationally, agritourism has received government support in the form of grants, subsidies, and relaxed zoning laws, which allow tourism development in rural areas to improve rural economies and conserve customary agriculture. In partnership with tourism boards, governments market agritourism destinations to domestic and international tourists with India seeking to be the world leader by 2047. Agritourism development corporations in Maharashtra and Kerala promote experiential rural tourism via the STREET initiative.

Market Segmentation

Analysis by Tourist Type:

• Domestic: Led the market with around 58.9% share in 2024, favored due to ease and familiarity with local rural sites.
• International: Present as a market category but specific data on share not provided.

Analysis by Activity:

• On-farm Sales: Leading segment with approximately 34.8% market share in 2024, offering direct sales of fresh, local products enhancing authentic visitor experiences.
• Outdoor Recreation, Agritainment, Educational Tourism, Accommodations, Others: Mentioned but detailed segmentation data absent.

Analysis by Booking Channel:

• Online: Dominates with nearly 51.0% market share in 2024, driven by convenience and the availability of booking platforms and apps.
• Offline: Listed but no specific data presented.

Analysis by Sales Channel:

• Travel Agents: Hold the largest market share, providing curated packages with accommodation and guided tours.
• Direct: Mentioned without share data.

Regional Insights

Europe holds the dominant position in the agritourism market with a 47.02% share in 2024. The region's rich agricultural heritage, strong rural tourism infrastructure, and EU support for sustainable tourism contribute to its leadership. Countries like Italy, France, and Spain offer diverse farm-related activities attracting both local and international tourists. The European agricultural sector's growth and support programs further enhance agritourism's role in the rural economy.

Recent Developments & News

• July 2024: Uttar Pradesh government partners with private hospitality players to boost rural economy by developing 229 agritourism villages to showcase ethnic culture and lifestyle.
• April 2024: BreedBooks platform launched to help small farmers diversify income by connecting them directly with tourists seeking farm experiences, promoting sustainability.
• December 2023: Saudi Arabia initiated a farming tourism program aligned with Vision 2030 to promote rural development and cultural awareness by transforming farms into tourist attractions.
• April 2023: Assisi Aid Projects Australia collaborated with Dreamdelion Indonesia on "Jalal Wae Sustainable Agri-Tourism" short-term project empowering rural Indonesian women financially through agritourism.

Key Players

• Agrilys Voyages
• Bay Farm Tours
• Blackberry Farm, LLC
• Domiruth PeruTravel
• Farm To Farm Tours
• Field Farm Tours Ltd
• Greenmount Travel
• Liberty Hill Farm
• Rupiper Tours LLC
• Select Holidays
• Star Destinations
• Willow-Witt Ranch

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